Bing’s Local Lens app – potential for local news journalists?

Via Lost Remote, a demonstration of a new application from Bing (Microsoft’s search property). Local Lens is a ‘neighbourhood blog app’ and can plot hundreds of blogs within a specific area on a map. The most recent posts will also be displayed and tweets can be overlayed on the map too.

The app is currently in beta and so only covers a group of US cities at the moment. The Los Angeles map is at this link and shown below:

Map from Bing's Local Lens application

But there’s potential here for tracking how local news and issues break and spread on blogs, as well as creating a visualisation of local social media reaction to an event or report.


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  1. Pingback: #Tip of the day from Journalism.co.uk – mapping local news buzz | Journalism.co.uk Editors' Blog

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