Concluding the session on future revenue for newspapers at today’s Society of Editors conference (including a suggestion of in-house PR agencies at newspapers), panel chair and media commentator Raymond Snoddy asked the speakers to name one future opportunity and one ‘donkey’ that should be given up.
Neil Benson, editorial director of Trinity Mirror Regionals
“Video is a massive growth area that appeals to a spread of ages.”
Kill: Paid-for model for general news content
Morgan Holt, director of HUGE
Keep: Audience analysis and the link economy.
“Keep chasing your audience. Get very close to them and let them know you’re close to them; and make sure that everything you create is linkable to.”
“It’s too expensive.”
Francois Pierre Nel, UCLAN
Keep: Valuable existing services
“We need to consider what value we provide to all our customers.”
Kill: DIY mentality
“We need to let go of the idea that we have to do it all ourselves and we need to look at new partnerships.”