Chie Elliott looks into the relationship between journalists that use Twitter and the Audit Bureau of Circulations Electronic (ABCe) results for their respective titles in this post.
“Media people are using Twitter as an instrument for sharing and crowdsourcing, for networking and live-reporting. A journalist with a popular blog or social media presence can only be positive for the publication’s brand. If Twitter is a waste of work time, time has never been so well wasted. Furthermore, if a journalist is creating content while simultaneously publicising the content carrier, isn’t that doing two jobs for the price of one?”