Blog search engine Technorati started publication of its annual State of the Blogosphere report yesterday – a survey of 2,828 bloggers in the US.
Section 1, ‘Who are the Bloggers?’, provides some new figures on who runs blogs, including the following from the respondents:
- 40 per cent have graduate degrees;
- One in four has an annual income of $100,000+;
- Two-thirds are male.
The report will be published in five sections – one on each working day this week.
This year the study also looked at monetisation, Twitter and microblogging and bloggers’ impact on US and world events.