AP: FTC to monitor blogs for ‘tainted reviews’

The US’ Federal Trade Commission is extending is monitoring of  reviews of products and services to blogs.

New guidelines expected to come into force this summer will expand the body’s remit to bloggers offering false claims or who do not disclose conflicts of interest.

An interesting shift in regulatory thinking:

“As blogging rises in importance and sophistication, it has taken on characteristics of community journalism – but without consensus on the types of ethical practices typically found in traditional media,” reports the AP.

Full post at this link…

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