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Robert Niles: ‘Communities are key in building websites’ advertiser support’

Robert Niles looks at the monetary benefits of an online community over on the Knight Digital Media Center’s OJR blog: “If a website’s editorial mission focuses on building community, as I’ve argued, so should its advertising sales strategy focus on community as well. Don’t fall into the trap of selling potential advertisers nothing more than numbers; don’t neglect to sell them on the opportunity to support the community that you are building.”

Full story at this link…

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