Econsultancy: Glam uses Twitter, makes money

Using Twitter to cover the Oscars with its audience, Glam found a sponsor for its Twitter widget – embedded below its GlamTV broadcast.

The title will continue to experiment with this model, but is not restricted to Twitter – a range of third-party apps and sites are being considered as part of a new feature for user-generated content, gWire.

Full story at this link…

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