Martin Moore: ‘Digital kitemarking’ won’t work for transparency

Martin Moore updates us on progress with the Media Standards Trust’s Transparency Initiative and says digital labelling not ‘digital kitemarks’ are needed.

“Digital labelling is not about telling people what’s good and what’s bad, it’s about telling people what is (…) This is very very different from kitemarking, with its implications of top-down editorial judgment,” writes Moore.

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