Publishing 2.0: Newsrooms can grow Twitter followings with links

Newsrooms should use Twitter accounts to link out to interesting online content and not just back to their own sites, says Scott Karp on the Publishing 2.0 blog.

“This is a perfect example of how mainstream news orgs got so far behind on the web — they see the web as just another distribution channel for their own content. Open the chute and shovel the content in.”

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