Well, although we’re not having a drink in the Long Room we did get to ask FT.com’s Rob Grimshaw about his views on the BBC’s Robert Peston (formerly of the FT). After all, the FT lept to the BBC’s economic editor’s defence last week.
What does Grimshaw, FT.com’s managing director, think of Peston-mania? Journalism.co.uk asked.
“Ah, the all powerful Robert Peston,” Grimshaw laughed. Individual and ‘big’ personalities are important, he said. “The characters matter. It’s not just about the FT brand – it’s about what these individuals think.
“But I don’t think they can ever be bigger than the brand,” he said. Although, ‘ultimately they are part of core FT message,’ he said.
You can listen to his comments here:[audio:http://www.journalism.co.uk/sounds/FT4.mp3]
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