10 magazine – free in your Guardian today, but £8.86 online

A funny little magazine fell out of the Guardian onto Journalism.co.uk’s lap this morning: a ‘special mini-edition’ of 10 magazine. So un-Guardian like that Journalism.co.uk had to pop into WH Smith to check another copy, to clarify that it hadn’t in fact dropped out of the sky.

No, it was in the Guardian. One end of the mini-magazine is men’s content, turn it the other way and the other end is women’s, with a feature on ‘Ten looks from the old and wiser’ that tells us ‘all of these handsome folk are 100 years old or more. There are some nice great-grandmas and lovely great-grandpas. With age comes wisdom…’

Is this a new promotion from the Guardian or has it been done before?

Apparently, there have been 15 issues of the men’s and 28 issues of the women’s mag that have been purchased by consumers at £4.95 a pop. We’d like to hear from people who have read it in full.

The magazine’s website is minimalist, but you can subscribe over at the magazine cafe.

Journalism.co.uk is putting an early birthday request in for a single copy: online, the women’s magazine is priced £10.96, and the men’s is £8.86. Type ‘Ten’ in the search box, under the category men’s and women’s interest to find it.

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