Inflection Point: Pay per performance for online journos wrote a story last week about comments RBI managing director Jim Muttram made to the PPA conference about performance related pay for journalists.

Back on his own blog Jim has posted about the hubbub surrounding the issue.

“If any pay for performance scheme were ever to be implemented in a blanket fashion that very well might be the result – which, for the record, would be a bad thing!

“However, in an online world where attention is firstly more valued and more difficult to get, and secondly increasingly measurable it surely comes as no surprise that questions about how to maximise it arise from time to time.”

I recommend a click through to read the whole post.

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