PPA Magazines 2008: TimesOnline could reward commenters

Ongoing discussions at TimesOnline could see a reward system for regular contributors to the site’s comments.

Anne Spackman, editor-in-chief of the site, said it was early days but a way to reward or highlight regular and valuable commenters on the site was being considered.

Spackman, who was speaking at the PPA’s annual conference for the magazine industry, said the focus of any such system would be on making the reader feel their involvement with the site was worthwhile.

“We are not likely to have users writing the news. I think what we will start to do is to pull in those people who have wider value and are of our better commenters,” she said.

She added that comments left by users were increasingly being fed back into reporting, which in turn generates a reader response creating ‘a vital circle’.

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