Nearly three quarters of online publishers see the benefit of developing vertical search engines as a way to claw back online communities from Google, a study published last month has claimed.
E-consultancy – with Convera – conducted a survey of search behaviours with over 500 professional and business internet users.
As part of the study it asked 116 online publishers what benefits vertical search would bring.
Nearly 75 per cent of respondents to the question suggested one advantage of offering vertical search across their websites would be to reclaim online communities from Google. Forty two per cent felt this would be a major benefit.
Nearly 94 per cent of publishers felt that vertical search would also benefit sites through improving authority and enhancing brand awareness.
Keeping users on site (87 per cent) and potential to monetise though advertising (83 per cent) also ranked highly as benefits.
The online publishers felt the major disadvantages of vertical search were the hassle of support and maintenance – 71 per cent of respondents saw it as a downside – and that it may point users toward competitors – 69 per cent.