YouTube is officially the largest video-hosting platform in the world. It claims a billion unique users each month watch six billion hours of footage, a total up 50 per cent on last year. The audience and demand for online video is vast and, with 100 hours of video uploaded every minute, there is more and more choice and competition.
So how can publishers take advantage of this platform? In this podcast, we speak to two video producers about what has worked for them in making their YouTube channels a success.
We speak to:
Al Brown, head of video, Vice UK
David Boddington, head of video production, games and film, Future Publishing
Social media is a necessary evil in journalism, whether it’s for publishing, sourcing, communicating or networking, and with time being an increasingly precious resource anything to speed up the process is well received.
These social media shortcuts from Quintly hit the nail on the head in that respect, acting as a cheat sheet for quick ways around Facebook, Twitter, YouTube and Google+. Well worth scribbling on a post-it note and sticking to your monitor.
If you have a tip you would like to submit to us at Journalism.co.uk email us using this link.
The role of video in online journalism is becoming increasingly important and, aside from the basics of filming and editing, there are other ways to make video content more effective online.
YouTube channels can be a successful way to find and engage with an audience, whether for your blog, magazine or news outlet, and at their free-to-join Creator Academy there are lessons on using YouTube to the full. The current course, on how to “maximise your channel”, comprises six lessons on a “self-paced” format.
Mashable has a guide on using YouTube’s video editor. It has advice on trimming your clips, stabilisation and transitions.
Many people don’t even realise YouTube has built-in editing capabilities — after all, the editor is not easily found on the site.
One way to access it is by going directly to the URL, which is YouTube.com/editor. Or click on “Video Manager”, which will make the “Video Editor” tab appear directly under the search bar at the top of the page.
Once you get to the editor, you will need to figure out the timeline. Linear video editors like YouTube’s are based around an intuitive and easy-to-use timeline. If you want to add a clip from your pool of videos into the project, simply drag it onto the timeline. You can also include any YouTube videos that were uploaded with a “Creative Commons” licence.
What is it? A tool that allows you to search for a location and find geolocated tweets, photos and videos.
How is it of use to journalists? This tool offers potential for journalists faced with verifying a breaking news story. Search for a postcode, country, school or sporting stadium and you can see geolocated social media content posted on Twitter, Instagram, Picasa, Flickr and YouTube.
Imagine hearing reports of a fire. With Geofeedia you could enter the address and see what images, videos and tweets are being shared on social media.
Hat tip: Poynter, which has reported that Geofeedia came out of private beta earlier this week.
On Cyberjournalist.net there is a list of six tips for those interested in increasing the volume of traffic to their site from YouTube. Tips include using annotations and not forgetting a “call to action” for the audience to follow.
Since riots started in London on Saturday, 6 August, journalists – and many non-journalists, who may or may not think of themselves as citizen reporters – have been using a variety of online tools to tell the story of the riots and subsequent cleanup operation.
Here are five examples:
James Cridland, who is managing director of Media UK, created a Google Map – which has had more than 25,000 views.
Writing on his blog (which is well worth a read), Cridland explains how and why he verified the locations of riots before manually adding reports of unrest to his map one by one.
I realised that, in order for this map to be useful, every entry needed to be verified, and verifiable for others, too. For every report, I searched Google News, Twitter, and major news sites to try and establish some sort of verification. My criteria was that something had to be reported by an established news organisation (BBC, Sky, local newspapers) or by multiple people on Twitter in different ways.
Speaking to Journalism.co.uk, he explained there was much rumour and many unsubstantiated reports on Twitter, particularly about Manchester where police responded by repeatedly announcing they had not had reports of copycat riots.
A lot of people don’t know how to check and verify. It just shows that the editor’s job is still a very safe one.
Hannah Waldram, who is community co-ordinator at the Guardian, “used Yahoo Pipes, co-location community tools and Google Maps to create a map showing tweets generated from postcode areas in London during the riots”. A post on the OUseful blog explains exactly how this is done.
Waldram told Journalism.co.uk how the map she created last night works:
The map picks up on geotagged tweets using the #Londonriots hashtag in a five km radium around four post code areas in London where reports of rioting were coming in.
It effectively gives a snapshot of tweets coming from a certain area at a certain time – some of the tweets from people at home watching the news and some appearing to be eyewitness reports of the action unfolding.
Tumblr has been used to report the Birmingham riots, including photos and a statement from West Midlands Police with the ‘ask a question’ function being put to hugely effective use.
4. Curation tools
Curation tools such as Storify, used to great effect here by Joseph Stashko to report on Lewisham; Storyful, used here to tell the story of the cleanup; Bundlr used here to report the Birmingham riots, and Chirpstory, used here to show tweets on the unravelling Tottenham riots, have been used to curate photos, tweets, maps and videos.
A small YouTube text label will still show up in the upper-right corner of a paused video when you hover over the player.
The video-sharing site has also introduced ‘As Seen On’ YouTube pages. These pages bring together videos from news sites which regularly display YouTube videos, such as the Guardian, which now has its own As Seen On page.
By crawling web feeds of sites that have embedded videos, we’ve built dedicated pages that highlight your embedded videos. This means that there is now a place on YouTube to find videos mentioned on your favorite blogs & sites. We think these pages provide a way to find new and interesting content while helping you dive deeper into the conversation around a video.
A third recent development is HD preview, the option to add a high-quality placeholder image to a YouTube video in the hope of encouraging more viewers to be tempted to click play.