Newspaper industry journal Editor & Publisher is to partner with digital content management organisation MediaSpan to help improve navigation of its online content.

According to a report by E&P this week the agreement, which was finalised last week, will enable the site to focus more on new content production than daily site upkeep.

Soon, visitors will be able to easily browse E&P’s deep archive database of more than 51,000 articles dating back to 1993.

In addition, the Newspeople section, which details the comings and goings of news, advertising, and circulation professionals, will be expanded and will include obituaries.

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To mark its 140th anniversary, the Press Association has ‘completely overhauled its identity in print and online to reflect its position as an innovative, digital, news and information provider,’ a release said.

To signify its move from a domestic news agency to a ‘multimedia content business’, all of the existing Press Association sub-brands will now be ‘unified’.

The URL of the PA website has changed to pressassociation.co.uk and the release said that the new site ‘incorporates improved usability, multimedia news feeds, picture galleries and demo packages demonstrating the range of the company’s services,’ although most content is still restricted to paying subscribers.

“By sharpening up the brand and introducing a new website we aim to increase our brand awareness amongst B2B customers and make it easier for us to showcase our services, particularly to the digital markets,” Paul Potts, executive chairman and owner of the PA Group, said in the release.

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