Editors' Blog | Journalism.co.uk » trail advertising platform http://blogs.journalism.co.uk Online journalism news Fri, 25 May 2012 15:55:12 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Brand Republic: MySpace gives advertisers more control with new platform http://blogs.journalism.co.uk/2008/04/22/brand-republic-myspace-gives-advertisers-more-control-with-new-platform/ http://blogs.journalism.co.uk/2008/04/22/brand-republic-myspace-gives-advertisers-more-control-with-new-platform/#comments Tue, 22 Apr 2008 10:06:41 +0000 Oliver Luft http://blogs.journalism.co.uk/editors/2008/04/22/brand-republic-myspace-gives-advertisers-more-control-with-new-platform/

MySpace has launched a trail advertising platform across its site aimed at giving advertisers great control over what they do across the social network.

The Community Builder platform allows advertisers them to build and customise campaigns.

The platform also providers analytics to help gauge performance.

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