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#Tip: Some background reading on SEO for mobile

February 24th, 2014 | 3 Comments | Posted by in Top tips for journalists, Traffic

If your news outlet is thinking about ways to tailor its search engine optimisation (SEO) strategy for mobile, this post on Search Engine Watch on six top tips for producing successful SEO for mobile is a good place to start. The content is geared towards the retail sector, but the lessons are still valid for others to consider.

If you want to look into the subject in more depth it’s also worth taking a look at this post by mobile marketing experts mobiThinking‘s on the best mobile SEO practices to drive traffic to your mobile site. It gives special focus to considering how mobile SEO is different, before giving tips on making it local, social and fast.

If you’re more of a visual learner there’s also a handy video from Hubshout on how to conquer mobile SEO.

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#Tip of the day for journalists: Useful analytics tools

January 17th, 2013 | No Comments | Posted by in Top tips for journalists
Traffic Flickr ullrich.c

By ullrich.c on Flickr. Some rights reserved.

On the International Journalists’ Network Margaret Looney outlines four useful analytics tools journalists can use to dive into the detail about their content and audience, and measure web traffic and social activity.

If you have a tip you would like to submit to us at email us using this link.

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#Tip of the day from – building communities and traffic

August 22nd, 2012 | No Comments | Posted by in Top tips for journalists, Traffic

On the Reynolds Center for Business Journalism site Maria Perez outlines some of the key takeaways from s session at the BlogWorld & New Media Expo about “strategies for creating and building a community people will participate in”.

In a post she gathers together some of the pointers shared on growing a community and building up traffic.

Tipster: Rachel McAthy

If you have a tip you would like to submit to us at email us using this link.

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#Tip of the day from – understanding website analytics

The Online Journalism Review’s Robert Niles has written a post in which he advises publishers against looking at  web analytics and then using the information as reason to focus on reproducing content which has done well in the past. Instead he suggests content-producers cut out what is being shown to not work and focus on something new:

Use your traffic data to show you what coverage to dump, and not what to duplicate. Why waste precious reporting and writing time on articles that no one’s reading, no one’s linking to and no one’s engaging with?

Stop publishing content that your market’s rejected and use the resources you’d spent creating that to do something else instead.

Read the full post here.

Tipster: Rachel McAthy

If you have a tip you would like to submit to us at email us using this link– we will pay a fiver for the best ones published.

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Similar posts:’s top 10 stories on Facebook in 2011

December 23rd, 2011 | No Comments | Posted by in About us, Lists, Traffic

Click the above image to connect with on Facebook

After taking a look at the top 10 Facebook news stories of 2011 and the top 10 Twitter news stories of 2011, we’ve compiled a list of the most shared, liked and commented on news stories and blog posts published in 2011.

1. Julian Assange wins Martha Gellhorn Prize for Journalism (5,268 likes, 1,523 shares, 768 comments)

2. Guardian predicts 1m installs of Facebook app in first month (613 likes, 85 shares, 95 comments)

3. BBC developing new iPhone app for field reporters (98 likes, 172 shares, 80 comments)

4. Daily Mail criticised over Amanda Knox guilty story (53 likes, 86 shares, 138 comments)

5. How to: become a roaming reporter (62 likes, 37 shares, 85 comments)

6. Al Jazeera English hits US screens after New York cable deal (75 likes, 60 shares, 33 comments)

7. ‘Is there a better way of doing this?’: Johann Hari responds to plagiarism accusations (12 likes, 47 shares, 88 comments)

8. Bahrain to sue Independent over ‘defamatory’ articles (99 likes, 31 shares, 2 comments)

9. #jpod: How journalists can best use Facebook pages (58 likes, 53 shares, 4 comments)

10. London riots: Five ways journalists used online tools (40 likes, 64 shares, 10 comments)

Data was gathered using Searchmetrics.

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Journalisted Weekly: Labour Conference, Dr Conrad Murray and BAE

October 5th, 2011 | No Comments | Posted by in Journalism, Traffic

Journalisted is an independent, not-for-profit website built to make it easier for you, the public, to find out more about journalists and what they write about. It is run by the Media Standards Trust, a registered charity set up to foster high standards in news on behalf of the public, and funded by donations from charitable foundations. Each week Journalisted produces a summary of the most covered news stories, most active journalists and those topics falling off the news agenda, using its database of UK journalists and news sources.

Labour Conference, Dr Conrad Murray and BAE

for the week ending Sunday 2 October
  • The Labour Party Conference in Liverpool was the most covered story this week
  • Trial of Michael Jackson’s doctor and job losses at BAE systems covered lots
  • Stirling Prize, New Zealand rugby crisis and Assange autobiography covered little

Covered lots

Covered little

Political ups and downs (top ten by number of articles)

Celebrity vs. serious

Arab spring (countries & current leaders)

Who wrote a lot about… the ongoing debt crisis in Europe

Long form journalism

Journalists who have updated their profile

  • Gethin Chamberlain is the South Asia correspondent at The Observer. He has previously held posts as foreign correspondent at the Sunday Telegraph, chief reporter at The Scotsman and as the Edinburgh bureau chief at the Daily Record. You can follow Gethin on Twitter: @newsandpics
  • Julian Evans works freelance for Prospect, Times Literary Supplement, The Guardian, Telegraph, The Independent and The Traveller. He has also written for BBC Radio and BBC Four, and is currently a Royal Literary Fund Writing Fellow at the University of the West of England. He has written several books and recieved many awards for his work. Follow Julian on Twitter: @thejulianevans

Read about our campaign for the full exposure of phone hacking and other illegal forms of intrusion at the Hacked Off website

Visit the Media Standards Trust’s – a public service for distinguishing journalism from churnalism

The Media Standards Trust’s unofficial database of PCC complaints is available for browsing at

For the latest instalment of Tobias Grubbe, journalisted’s 18th century jobbing journalist, go to

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Nieman: Blogs, SEO chief and Facebook comments result in traffic increase for LA Times

August 16th, 2011 | 1 Comment | Posted by in Editors' pick, Traffic

The Los Angeles Times is experiencing an increasing amount of traffic, which Nieman Journalism Lab is attributing to engaging with its audience using its blogs.

In March the site had more than 160 million pageviews; in May it was 189 million, bucking the downward trend of many other major US sites. The Nieman report states:

That doesn’t mean the LA Times is going to lap the New York Times or the Huffington Post when it comes to reader counts. But the numbers are still impressive, and more so when you consider the secret sauce at the heart of it all: a full embrace of blogging that adds voice in some corners, emphasises timeliness in others, and has opened new doors for reader engagement. On, news is getting the blog treatment and blogs are getting the news treatment. “Most of our blogs are reported stories,” said Jimmy Orr, managing editor/online for the Times. “What we’re seeing is big increases in our blogs, and that’s where a lot of the breaking news is.

The post goes on to explain some other changes at the LA Times, too. The site has recently added an SEO chief, “who works on the copy desk to optimise headlines” resulting in a “65 per cent rise in traffic from search and a 41 per cent jump in traffic from Google as compared to this time last year”.

Another move by the LA Times is to make the site more social by adding Facebook comments to around 50 per cent of articles, a move that has resulted in a 450 per cent increase in referrals from Facebook, according to Nieman’s post.

It also plans to expand its use of Facebook as a commenting system because of encouraging results it’s seen so far. The goal is a virtuous circle: A bigger community leads to more traffic leads to more impact for the Times’ journalism.

It is worth reading the full post on the LA Times’ traffic report which lists examples of the LA Times blogs, including LA Now, “which looks like a blog, but is actually a driver for breaking news”.




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Newspaper Society: Round-up of record web traffic for local media titles covering riots

August 11th, 2011 | No Comments | Posted by in Editors' pick, Traffic

The Newspaper Society today (11 August) published a series of figures for local media titles covering the recent riots across England. According to the NS, many news sites saw record traffic levels as the public swarmed to their local paper’s for the latest updates on the violence.

Some of the highest online statistics from the NS report are below:

  • The Liverpool Echo: Initial story on the riots recorded 850,000 page views. Said to be most-read story on the Trinity Mirror Regionals network. Live blog on Tuesday and Wednesday viewed by more than 85,000 people. Overall website recorded around 3 million page views and 400,000 unique users over the two days.
  • Express and Star: On Tuesday its website recorded 853,000 homepage views.
  • The Enfield Independent: Recorded 203,000 page views on site in 24 hours on Sunday.
  • The Nottingham Post: 120,000 unique users (also on Tuesday), said to be three times the normal level of traffic. Monday night’s lead report attracted 64,000 page views while picture gallery of aftermath received 120,000 page views.
  • This is Gloucestershire: Two picture galleries containing reader-submitted photos received more than 473,000 page views, as of 2pm Wednesday.
  • The Birmingham Mail: More than 100,000 unique users on Tuesday, with page views up more than 300 per cent on average levels.

Read the full statistics here…

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Guardian reveals iPhone app figures with more than 400,000 downloads

June 10th, 2011 | 2 Comments | Posted by in Mobile, Traffic

The Guardian today revealed figures for its iPhone app for the first time since its launch in January this year – showing a download total of more than 400,000 times globally.

According to figures from the Guardian a total of 67,258 users have gone on to subscribe to the app, which is available to download for free, but requires subscription for further reading of content. The cost of subscription is £2.99 for six months or £3.99 a year.

In the US – where the Guardian is due to launch its new digital operation later this year and there is no subscription charge for the app – it has been downloaded 36,089 times.

Today’s figures are also said to show that traffic to via its mobile site has more than doubled on the same time last year, from 4.5 per cent to more than 10 per cent.

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#jpod: The top news stories from, 28 April 2011

April 28th, 2011 | No Comments | Posted by in Journalism, Podcast

Listen below for this week’s news round-up from’s senior reporter Rachel McAthy and sign up to our iTunes podcast feed for future audio.

This week’s jpod reports on WikiLeaks’ publication of almost 800 secret files from the US military prison at Guantanamo Bay and its disputes with former media partners the Guardian and the New York Times. Also covered: BBC presenter Andrew Marr’s revelation that he took out a superinjunction to protect an extra-marital affair being reported on; the Guardian’s closure of its Guardian Local project; a 30 per cent hike in online traffic for Daily Mail website Mail Online, and Al Jazeera’s closure of its Syria bureau after safety concerns.

There is also more information on’s fourth news:rewired event, noise to signal, which takes place on 27 May at Thomson Reuters, Canary Wharf.

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