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#PPAconf: Why cover design matters for the Big Issue

May 10th, 2012 | 1 Comment | Posted by in Events, Magazines

In the past year, the Big Issue has changed dramatically, regaining its reputation as a “magazine with teeth”, according to editor Paul McNamee.

Speaking at yesterday’s PPA conference in London, he said: “We are a very different magazine than we were a year ago and a radically different magazine from 24 months ago.”

The Big Issue has seen big changes since it teamed up with Dennis Publishing. With editorial now run from Glasgow and one national edition of the magazine, McNamee concentrated on  “the four Cs”, cover, content, columnists and community, to give the magazine some bite.

He told delegates: “The cover was the most important. [A bold cover] could attract a lot of attention and make a lot of noise.

“We had to find a way to find our own space again.”

Simplifying the cover’s design to one element, McNamee showed the delegates how the front page was markedly different to what it was before the magazine’s relaunch. He said: “[The cover has] one, single element to it every week that has power and impact and something to say.”

Along with enlisting footballer Joey Barton as a columnist and strengthening the magazine’s relationship with its vendors, McNamee said he believed the end product is something which will stand the test of time.

“We’ve been going for 21 years now – hopefully, we’ll be around for another few yet.”

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AP to stream live video on US election night for first time

October 16th, 2008 | 2 Comments | Posted by in Uncategorized

According to a press release from the Associated Press (AP), the agency will embark on its first continuous, live video news coverage on US election night, November 4.

The Big Issue: Election Results stream will feature a host of AP reports and will be streamed from 7pm (EST) on the agency’s online video network.

The stream will include views from 10 non-journalists, representing the electorate, who have been selected from AP’s collaboration with Yahoo to track the changing attitudes of 2,000 American voters during the presidential campaigns.

“We recognize that this is a once in a quarter century election,” said Michael Oreskes, AP managing editor for US News.

“Through the course of the year we have dug deeply into the dynamics of race and gender and economic fears that are suffusing the electorate. Our pre-election AP-Yahoo! News poll assessing the impact of racial attitudes on the electorate is being cited as the prime source on the issue this year. We plan to carry this work into our preparations for election night.”

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