Patrick Smith maps out “the [Tesco] Clubcard model for news”:
To stretch analogy out to news, what’s for sale on your shelves? The kind of thing you think consumers are after, or what you know they want to buy? In a print age there is only hope and focus grouping: the call is made by the editor and publisher each day what goes into the paper both editorially and commercially, largely based on flimsy research and an instinctive understanding of a title’s brand.
Tags: Patrick Smith, pay wall, pay walls, paywalls, Tesco, the media briefing