Rebekah Wade’s first public speech in full

TheMediaBriefing: What news publishers can learn from supermarkets

October 5th, 2010 | No Comments | Posted by Laura Oliver in Business, Editors' pick

Patrick Smith maps out “the [Tesco] Clubcard model for news”:

To stretch analogy out to news, what’s for sale on your shelves? The kind of thing you think consumers are after, or what you know they want to buy? In a print age there is only hope and focus grouping: the call is made by the editor and publisher each day what goes into the paper both editorially and commercially, largely based on flimsy research and an instinctive understanding of a title’s brand.

Full post on TheMediaBriefing at this link…

Tags: Patrick Smith, pay wall, pay walls, paywalls, Tesco, the media briefing

Rebekah Wade’s first public speech in full

January 27th, 2009 | 2 Comments | Posted by Judith Townend in Events, Journalism, Newspapers

If the Wordle and other coverage isn’t enough, here’s the Hugh Cudlipp speech by the editor of the Sun, Rebekah Wade, in full [note: may have differed very slightly in actual delivery]:

The challenging future of national and regional newspapers is now the staple diet of media commentators.

If you have been reading the press writing about the press you’d all be forgiven for questioning your choice of career.

I’m not denying we’re in a tough place – we are.

But I don’t want to use this speech to make grand statements on the future of our industry.

I want to talk to you about journalism.

Tags: advertising revenue, Afghanistan, associated newspapers, Barak Obama, BBC, Becky, camp Bastian, car crash, case law, Charles, Daily Star, deputy editor, digital cameras, distinguished chair, Ed Balls, Eddie Shah, editor, executive, Family Liaison officer, farmer, GBP, Geoff Hurst, George Pascoe, George Pascoe Watson, Germany, Helmut Haller, Help, High Court, Hugh Cudlipp, Inexplicably Mike, Iraq, ITN, ITV, journalist, kabul, Major, Matt Drudge, Max Mosley, media commentariat, media commentators, media outlet, Mike Payne, Moon pub, Munchausen syndrome, News International, News of the World, newspaper advertising revenues, newspaper editor, pence, Perez Hilton, political editor, Portsmouth, Press Complaints Commission, Prime Minister, Prince, privacy law, Professor, Rebekah Wade, Rome, Roy Whiting, Royal Military, Sara Payne, Sarah Payne, Secretary, Sergeant, short haul travel, Sky News, Spain, Sundance, Sunday Times, Sunny Blackpool, Taliban, Terry Leahy, Tesco, The Daily Mail, the Daily Star, The Guardian, The Mirror, the News of the World, the Press Complaints Commission, The Prime Minister, The Sun, The Sun. Sky News, the Sunday Times, the Telegraph, The Telegraph Group, The Times, the World Cup, Twogood, United Kingdom, Victor Burnett, Wayne Rooney, world cup, Yasser Arafat

TheMediaBriefing: What news publishers can learn from supermarkets

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