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#Tip of the day from Journalism.co.uk – how to get more subscribers to Facebook profile

On Facebook there is a step-by-step guide which can be used by journalists or news organisations looking to gain more subscribers to their Facebook profiles. The steps include adding a “vanity URL” and updating work information “to add context for potential subscribers”.

You can find the guide here.

Tipster: Rachel McAthy

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.

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Paywall subscribers worth a quarter of print counterparts, claims survey

September 3rd, 2010 | No Comments | Posted by in Advertising, Business, Online Journalism

With TheTimes.co.uk and SundayTimes.co.uk still not releasing traffic figures through the Audit Bureau of Circulations, we can’t yet see the impact of the paywall in terms of browser figures. But according to research published by Enders Analysis, the value of a paywall subscriber is only a fraction of a print reader.

The research, carried out by Benedict Evans, compared annual incomes from subscribers for paywalled newspapers TheTimes.co.uk and WSJ.com with those for UK quality daily papers.

The main findings quoted online are as follows:

A newspaper paywall subscriber is worth only a quarter to a third of a print buyer: even if every single print buyer is successfully converted to the paywall, newspapers will still face a basic problem of scale.

Paywalls will not be able to compensate for lower revenue per reader by expanding the audience for paid news, due to the long term decline of circulation, free online news, 24-hour broadcast news and free-sheets.

Future change will be radical: publishers may need to consider producing a newspaper its loyal readers recognise and value with just 200 rather than 500 journalists.

Hatip: paidContentUK

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