Speaking at a discussion on the future of online video this morning, the Financial Times’ lead product manager Stephen Pinches coined a new concept for me: that of the “publisher-broadcaster”. Connected TV – the idea of internet-connected television sets or set-top boxes – will take publishers further into the broadcast realm, beyond video produced for websites and hopefully to create a more engaging experience for users by providing text, video and opportunities for interaction tailored to fit a front room setting.
Some broadcasters and digital media companies have already made the leap (Sky News in partnership with Yahoo has launched TV widgets to deliver breaking news by text and images to users’ TV sets) and some traditionally print players are also getting in on the act.
(On wobblecam) Journalism.co.uk asked Pinches where how he thought print publishers could get involved with connected TV:Tags: connected tv, internet-connected television sets, Sky News, stephen pinches
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