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#Podcast – Lessons in long-form video journalism from the Guardian and Vice

August 17th, 2012 | No Comments | Posted by in Broadcasting, Podcast
Copyright: jsawkins on Flickr. Some rights reserved

Copyright: jsawkins on Flickr. Some rights reserved

News outlets have been producing online video for several years, with most organisations favouring short clips responding to viewers who favour one, two, five and 10-minute films.

But as technology delivers higher broadband speeds, platforms such as YouTube and Vimeo, and devices such as iPads and connected TV, viewers are increasingly watching long-form online video, often at home, often in the evening, and news outlets are responding.

This podcast looks at how the Guardian and Vice have found success with long-form video documentaries and discusses the various commercial options to make video pay. technology editor Sarah Marshall speaks to:

  • Dan’l Hewitt, general manager, AdVice, a division of Vice Media
  • Stephen Folwell, business director, multimedia and brand extensions, Guardian News & Media

Last week’s podcast looked at digital opportunities in long-form journalism, focusing on written content.

You can hear future podcasts by signing up to the iTunes podcast feed.


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