Beet TV’s Andy Plesser, writes that the Washington Post was long a pioneer in online content,

“[and] … registered the biggest percentage jump on Election Day, compared to the previous Tuesday, Nielsen Online reported last night.  Although far from the newly crowned traffic leader, CNN.com, the Post jumped 113 percent to 2.3 million unique visitors”

So, CNN were the real winners of the day with a 400 per cent traffic spike for the site.

Here, CNN anchor and special correspondent Soledad O’Brien speaks to Beet TV about reporting from the exit polls, and the changes she has witnessed in web reporting over the past 12 years.

• Online media consumption up by seven per cent, as a result of financial strife
• ‘Facebook Effect’ developing widgets boosts your site traffic
• Portfolio: WSJ quietly making big traffic strides
• Nielsen Online release: Web traffic to top 10 US newspapers grew 16 per cent last year
• Asian Correspondent set to hit one million monthly unique user mark