UK media sign up for new Virgin and Perform video player

e-Player, a new ‘multi-channel video player delivering sports highlights and video clips’, is to be used by a raft of UK media organisations, Sinead Scanlon writes for Journalism.co.uk.

ITV Sport, Telegraph Media Group, the Daily Mail, News International, Trinity Mirror, Evening Standard, Metro and Bauer are all set to deploy the player, which has been developed by Virgin Media and sports and entertainment company Perform, a press release on the launch said.

The player will be free for the media groups and will provide sports highlights and updates from UK football and European leagues, as well golf, tennis and rugby clips. Advertising revenue will be shared between Virgin and Perform and the media sites, based on the amount of traffic generated to the videos.

“We have secured distribution with many of the highest traffic, most respected online publishers in the UK, making e-Player the most exciting online video advertising proposition in the market,” said Oliver Slipper, joint-CEO of Perform.

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AOL launches horoscope channel with Russell Grant

AOL has launched a new horoscope channel under its life and style portal, Sinead Scanlon writes.

The site will offer daily video horoscopes delivered by Russell Grant and forecasts for all star signs. Users will also be able to email a psychic with specific questions as part of the channel, a press release from the company said.

The launch is the latest in a series of additions made by AOL this year including sports video from ESPN.com and fashion content from IPC Media on it’s UK portal.

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Yorkshire Evening Post launches online TV series

The Yorkshire Evening Post is to launch its own web-tv series investigating six haunted buildings in Leeds, writes Sinead Scanlon for Journalism.co.uk.

A team from the Post will be joined by television medium Barrie John and ‘paranormal investigator’ Lynne Robinson, a press release from Johnston Press said.

The paper is hoping to appeal to an international online audience with the series, which will also be hosted on a separate website hauntedleeds.co.uk.

“This series represents the opportunities the web has given newspapers like ours. With this series, we’re hopefully going to show what can be achieved by pushing our own relatively modest understanding of video to its limit,” said Geoff Fox, Yorkshire Evening Post’s digital editor and series producer.

“It’s a testament to the willingness of our staff to adapt and embrace modern technology to enable them to successfully explore new mediums outside the realms of print.”

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