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US newspaper ad revenue decline slows

Advertising revenues for US newspapers declined by more than five per cent in the second quarter of this year – the sixteenth consecutive quarterly decline – but the rate of decline has slowed according to a report by AFP.

Figures published by the Newspaper Association of America this week reportedly show that revenues for online and print newspapers dropped to $6.44 billion from $6.82 billion year-on-year.

Online advertising revenues actually increased by 13.9 per cent, while print print advertising fell 7.62 percent, the AFP report added.

The overall decline was reported as an “improvement” compared to a 9.7 per cent drop in the first quarter of this year and a 23.7 per cent fall in the fourth quarter of 2009.

Hatip: Shaping the Future of the Newspaper blog

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Yahoo News tests new ‘Infinite Browse’ feature

Yahoo is testing the water with new features on its news platform which aim to improve the browsing experience of users and offer clear signposting to trending stories and topics, according to a post on the Shaping the Future of the Newspaper blog.

The first feature – “Infinite Browse” – provides a visitor with a small window of search results at the bottom of a news story, offering links to other Yahoo News results based on the same topics, in order to keep visitors inside the Yahoo network. It is currently being tested on a small number of visitors to the site.

The sfn.com blog also mentions a second “Trending Now” feature to be introduced soon.

Yahoo is also bringing trending topics to its Yahoo.com homepage and its network sites that include Yahoo Mail, Yahoo Sports, Yahoo News and Yahoo Finance. The feature, called “Trending Now,” will help users find hot topics of the day and discover related content, according to the Yahoo Blog.

See more at the Yahoo Search Blog on this here…

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Online news on the rise in Italy

Online news is gaining popularity in Italy, according to a survey cited by the Shaping the Future of the Newspaper blog.

Research by the Mediawatch Journalistic Observatory suggests readers of online daily news outlets has risen to 39 per cent this year. In 2007 only 25 per cent of internet users read online news.

Trust in the information provided by online dailies has also increased from 18 percent to 45 percent in the last three years, the survey revealed. Overall, Italians are spending more time online and 59 percent said they are using social networks, way up from the 12 percent who used them back in 2007, Ansa revealed. Nonetheless, there is still opposition to buy online and only 21 percent trust digital payments.
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Azerbaijan publishes latest media ‘blacklist’

Earlier this week we reported on Rwanda’s regulatory body the Media High Council ordering the closure of newspapers and radio stations they felt were operating “illegally”. Now Azerbaijan has produced a ‘blacklist’ of publications it feels violates rules governing journalism “behaviour”.

According to the SFN blog, the Azerbaijan’s Press Council today released the latest edition of the annual list of “racketeer” newspapers and journals – this year totalling 77 – which they claim have breached the Journalists’ Professional Behavior Rules and should be investigated. The blog quotes council chairman Aflutun Amashov:

This list is a tool for public condemnation of the press, which ignore the professional principles, publish materials, affecting the honor and dignity of people, slander, and commit other such illegal actions.

See the full post here…

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New Italian advertising campaign encouraging people to buy print

The Italian Federation of Newspaper Editors (FIEG) has launched an advertising campaign to encourage people to read the country’s newspapers and magazines, according to the Shaping the Future of the Newspaper blog.

The ads, which have started to appear in the press and the radio, remind potential readers that dailies “are the best way not to not remain speechless.” The campaign aims to explain that reading, “makes the difference in terms of broadening and deepening one’s knowledge, discovering new things, and building critical consciousness,” the FIEG stated in a press release.

Just last week Journalism.co.uk reported on a petition by Italian online journalists and bloggers against the country’s proposed Wiretapping Bill, which included a clause that they felt would “kill” the blogging community.

See the full post here…

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