Round-up of Danny Sullivan’s, editor of Search Engine Land, tips for new online news organisations on SEO. Including: creating standing pages for popular ongoing stories and issues; and discovering relevant search terms and keywords linking to your site.
“Taking control over Brand You online requires that you are active, otherwise other people will define the image of you,” writes MediaCulpa’s Hans Kullin.
“By using different types of social media you can influence your own brand because many web 2.0 services like blogs and micro blogs rank very high in a Google search. Already back in 2005 I noticed that journalist blogs trump articles in traditional media – an entire career on a newspaper can’t match the high rank of a personal blog.”
Here Kullin takes a look at the positioning of his own name on Google and asks for additional advice from SEO experts.
CJ talks to senior SEO analyst for Hearst, Dan Roberts, about how he helped grow online traffic to the publisher’s website by 150 per cent using SEO and Wordtracker.
Online, keywords can play a vital role in headlines and tags. Here’s 10 tips from Monica Wright (also check out our online sub-editing wiki page). Full story…
One of the biggest problems with bringing SEO into a newsroom is how it is introduced, says Rachelle Money, who offers her tips on SEO for journalists.
We’ve been following the various Telegraph/Guardian online interactions this week:
Yesterday, Roy Greenslade published an anonymous email from a Telegraph hack, who wrote that he/she was more than a little bit fed up. The gist of the email was that all this multimedia-ised hub-it-up lark is to the detriment of a good, healthy working life and quality journalism.
Greenslade cautiously said he was printing the letter but that he didn’t necessarily agree with its sentiment.
Over at CounterValues, Telegraph assistant editor Justin Williams was quick to pooh pooh it. And now Greenslade has put up his response to the letter – a more negative stance this time: ‘the past is another country, think positive,’ he tells his ’emailing friend’.
Meanwhile, in another post, Williams took a swipe at the Guardian’s system of buying sponsored links and keywords. He reckons their buying is well in excess of the Telegraph’s and the Times’.
In the comments below the post, Charles Arthur, the Guardian’s technology editor, asks how many subsidised paper subscriptions the Telegraph has: ‘Is [buying sponsored links and keywords] a worse or better investment than subsidising paper subscriptions, do you think?’, he writes.
Charles Arthur is a keen Twitterer and I’ve just located Justin Williams on Twitter; all that Tweeting in agreement can be a bit boring: how about getting the discussion going in Twitterland? It’s a shame this didn’t get going earlier, with it being (unofficial?) ‘speak like a pirate day’ – that would make it fun. A good customer service team is essential for a growing business. The importance of satisfied customers is enormous. If you want to establish a serious brand, definitely don’t skimp on your customer service.
Can’t wait for next week’s ABCes…