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Google News founder says aggregator has responsibility to protect hard news

June 16th, 2010 | No Comments | Posted by in Events, Search

Krishna Bharat, founder of Google News, told an industry conference last week that it was the search giant’s “editorial responsibility” to protect hard news’ place in a more personalised news agenda.

I think people care about what other people are interested in, most importantly in their social circle (…) but beyond that the world at large. I think there is an influential, intellectual component to our audience that cares very much about getting the hard news of the day. I don’t think there is a risk of us personalising so much that we keep the hard news out the picture. We have an editorial responsibility not to do that.

Chris Horrie from the University of Winchester’s journalism school was at the the IJ-7 ‘Innovation Journalism’ conference at Stanford University last week and grabbed Bharat for a quick interview afterwards, in which the head of Google News gave his advice to journalists on writing for the web and search engines:

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NYT: Will an obsession with SEO kill off the clever headline?

May 17th, 2010 | 1 Comment | Posted by in Editors' pick, Online Journalism, Traffic

Is search engine optimisation ringing the death knell for the poetry of headline writing? Successful web headlines are, according to New York Times blogger David Carr, a “long way from the poetics of the best of print headlines”. But, he goes on to argue, there is a middle ground between the witty headline aimed at a thinking brain and the information stuffed headline aimed at a processing algorithm. And while Carr’s own headline – “Taylor Momsen Did Not Write This Headline” – does not quite stand up in the information delivery stakes, it does score pretty high on both wit and SEO.

Don’t know who Taylor Momsen is? Neither do I, beyond that she is the mean one on “Gossip Girl.” But Facebook knows her well, Twitter loves her, and she and Google have been hooking up, like, forever.

One more fact about Ms. Momsen: she has nothing to do with this column, let alone the headline. But her very name is a prized key word online — just the thing to push my column to the top of Google rankings.

Full post at this link…

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#Tip of the day from Journalism.co.uk – understanding social search

April 23rd, 2010 | No Comments | Posted by in Top tips for journalists

Social Media today shares five articles on social search to help you get to grips with SEO and its relationship with social media at this link. Tipster: Judith Townend.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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Econsultancy: A journalist’s guide to SEO

November 30th, 2009 | No Comments | Posted by in Editors' pick, Online Journalism, Search

SEO news tips by Econsultancy blogger and director of search at SEOptimise Kevin Gibbons: “As long as it’s done well, SEO will not make your articles unreadable,” he says.

Journalist’s guide to SEO at this link…

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#Tip of the day from Journalism.co.uk – optimising your website for Google News

September 22nd, 2009 | No Comments | Posted by in Search, Top tips for journalists

SEO: Google News has released a series of tips and video advice on optimising your website for Google News. The video at this link helps explain how the aggregator works and how to get your content found. Tipster: Laura Oliver.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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#Tip of the day from Journalism.co.uk – finding search terms for your site

May 27th, 2009 | No Comments | Posted by in Search, Top tips for journalists

Search: If you’re setting up a new site, use Google’s AdWords Keywords tool to find out more about what search terms people use. They might not be the ones you think relating to your topic area, so will help you to decide the most appropriate. Tipster: Laura Oliver.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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OJR: Search engine optimisation tips for online news start-ups

May 22nd, 2009 | No Comments | Posted by in Editors' pick, Search

Round-up of Danny Sullivan’s, editor of Search Engine Land, tips for new online news organisations on SEO. Including: creating standing pages for popular ongoing stories and issues; and discovering relevant search terms and keywords linking to your site.

Full list at this link…

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Tip of the day from Journalism.co.uk – maximise your SEO with clear page titles

April 29th, 2009 | No Comments | Posted by in Top tips for journalists

SEO: Include clear page titles using keywords on your website: this will help optimise your site for search engines and help users find you more easily. Tipster: Laura Oliver.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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MediaCulpa: Why ‘Brand You’ is good for SEO

“Taking control over Brand You online requires that you are active, otherwise other people will define the image of you,” writes MediaCulpa’s Hans Kullin.

“By using different types of social media you can influence your own brand because many web 2.0 services like blogs and micro blogs rank very high in a Google search. Already back in 2005 I noticed that journalist blogs trump articles in traditional media – an entire career on a newspaper can’t match the high rank of a personal blog.”

Here Kullin takes a look at the positioning of his own name on Google and asks for additional advice from SEO experts.

Full post at this link…

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Cyberjournalist.net: How Hearst Magazine increased traffic 150% with SEO

February 20th, 2009 | 3 Comments | Posted by in Editors' pick, Search, Traffic

CJ talks to senior SEO analyst for Hearst, Dan Roberts, about how he helped grow online traffic to the publisher’s website by 150 per cent using SEO and Wordtracker.

Full story at this link…

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