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Media release: Study finds 13% of Google searches include journalist photo bylines

April 30th, 2012 | 1 Comment | Posted by in Search, Social media and blogging

More than one in 10 Google UK search results includes at least one journalist photo and bio byline, according to a study by search and social analytics company Searchmetrics.

The study looked at the top 100 search results from 1 million keywords and found that 13 per cent included journalist bios and pictures for the author of articles.

Getting a photo and bio displayed in search results requires a journalist to have a Google+ account and their profile to be linked with news stories (instructions on how to do this are here).

UK writers in the top 20 include Charles Arthur, the Guardian’s technology editor, and Edward Chester, reviews editor at TrustedReviews.com.

US journalists dominate the top 20, “meaning UK journalists and publications are missing out on increased visibility, traffic and potential advertising revenue”, according to a release from Searchmetrics.

The author profile feature, known as authorship markup, is something that Google has been rolling out since the end of last year. It includes author profile information with a thumbnail image and links.

The release states:

Journalists and bloggers who write about technology, medical and food topics are among those that are most visible in author profile integrations according to the study by search and social analytics company, Searchmetrics, which analysed Google UK search results relating to one million popular keywords.

Marcus Tober, founder and chief technology officer of Searchmetrics said in a statement:

More writers from US-based sites are appearing in the top 20 because authors generally need to have a profile on the Google+ social network to be displayed in author integrations – and we assume more writers for US sites are on Google+ and also Google has possibly encouraged some US sites to set up their articles for author integrations.

It was surprising to see more than one in ten of the results tested are showing author integrations because this is still a new feature – it’s much higher than I expected.

Searchmetrics top 20 authors with picture and bio bylines

Author, Writes for (includes), Topic, Page 1 integrations*, Total integrations**

  1. Elaine Lemm , NYT, About.com, Food, 581, 1,989
  2. Dr. Melissa Stöppler, WebMDNetwork, Medical, 545, 1,412
  3. Diana Rattray, About.com, Food, 530, 1,529
  4. Tim Fisher, About.com, Technology, 472, 1,897
  5. Alison Doyle, About.com, Job search, 438, 1,442
  6. Dr. William Shiel, WebMDNetwork, Medical,  403, 866
  7. Dr. Ben Wedro, MDDirect.org, Medical, 328, 877
  8. Dr. John Cunha, WebMDNetwork, Medical, 328, 790
  9. Bradley Mitchell, About.com, Technology, 321, 1,363
  10. Cathy Wong, About.com, Alt Medicine,  316, 839
  11. Stephanie Jaworski, JoyofBaking.com, Food, 307, 1,005
  12. Laura Porter, Visit Britain, About.com, Travel, 281, 1,929
  13. Edward Chester, TrustedReviews.com, Technology, 264, 733
  14. Luke Westaway, CNET UK, Technology, 254, 1,292
  15. Gordon Laing, Cameralabs.com, Photography, 248 , 1,200
  16. Charles Arthur, Guardian, Technology, 218, 1,271
  17. Laura K. Lawless, French, About.com, Languages, 218, 705
  18. Hubertus Keil, Alicante-Spain.com, Travel, 214, 1,070
  19. Adam Pash, Lifehacker, Lifestyle/Tech, 204, 1,311
  20. Richard Trenholm, CNET UK, Technology, 200, 1,931

 

*The number of times a writer appears in author profile integrations displayed on the first page of Google.co.uk search results in Searchmetrics’s study
**The total number of times a writer appears in author profile integrations displayed in Google.co.uk search results in Searchmetrics’s study

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Searchmetrics: Financial Times is news outlet with most Google+ followers

March 22nd, 2012 | No Comments | Posted by in Social media and blogging

The Financial Times has the largest number of followers on Google+, while the Daily Mail and Telegraph websites get the most Google +1 recommendations from readers, according to a release from analytics software firm Searchmetrics.

Searchmetrics has looked at the Google+ presence of 13 national newspapers which have “a combined total of 544,545 followers”.

This compares with a total of 1,284,674 followers (fans) on Facebook, currently the world’s biggest social network, for which all 13 newspaper sites maintain official pages.

The social network, which was launched nine months ago, has more that 100 million user accounts, according to Google.

At the time of the Searchmetrics study, which was carried out on 19 March:

372,159 people were recorded as following the Financial Times’ page on Google+ (or having the newspaper’s page in their Google+ ‘Circles’) beating the Guardian’s page which came second with 75,255 followers. The Independent came third with 60,195 people having its page in their Google+ circles.

In the release Searchmetrics points out that the Times, the Sun, Daily Express and Daily Star have not created a Google+ page for their news sites.

Searchmetrics found stories and content from the Daily Mail website received the most recommendations from people using the +1 button, with approximately 10,493 +1s a week on average.

Second came the Telegraph website with around 5,822 +1s a week and third was the Guardian with around 3,367 +1s a week.

While the Financial Times has the most followers it averages around 670 +1s a week, probably due to its metered paywall.

The most frequently +1′d article on Daily Mail site was “a story (with images) about how the majority of runway models meet the Body Mass Index (BMI) criteria for anorexia”. It had been +1′d 837 times.

This contrasts with the Mail’s most “liked” story of 2011, which saw more than 62,458 people click the Facebook like button. This story was headlined “the 9/11 rescue dogs: Portraits of the last surviving animals who scoured Ground Zero one decade on”. See our story on the top 10 Facebook stories of 2011 (we used Searchmetrics to gather the data).

Marcus Tober, Searchmetrics’ CTO and founder said in the release:

Google+ is still a relatively young social network but Google is very positive about its future and we’re already seeing a large number of people on the site, so it’s important for newspapers and other big brands to get in early and have a strong presence on the network.

Frequently +1′d articles from national newspapers:

DailyMail.co.uk, 12 Jan 2012, 837 +1s
‘Most runway models meet the BMI criteria for anorexia’, claims plus-size magazine in powerful comment on body image in the fashion industry’

Telegraph.co.uk,  18 Nov 2011, 1110 +1s
EU bans claim that water can prevent dehydration

Guardian.co.uk, Comment is Free, 25 Nov 2011, 1,142 +1s
The shocking truth about the crackdown on Occupy

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Tool of the week for journalists – Searchmetrics Essentials

February 14th, 2012 | No Comments | Posted by in Search, Tool of the Week

Tool of the week: Searchmetrics Essentials

What is it? A tool to test your news site’s SEO and social rankings

How is it of use to journalists? Searchmetrics is a paid-for tool to allow you to see your site’s SEO and social rankings.

Journalism.co.uk used it to discover the top 10 Twitter and top 10 Facebook stories of 2011.

Full access costs around £150 per month but you can now have limited access for free with last week’s release of Searchmetrics Essentials.

Type in your domain name and you will be able to see your SEO ranking. For example, typing in Journalism.co.uk shows we are number one search result for “journalism jobs” and number one for “journalism”.

 

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Top 10 Twitter news stories of 2011

December 8th, 2011 | No Comments | Posted by in Social media and blogging, Traffic

After taking a look at the top 10 Facebook news stories of 2011 yesterday, today we are publishing a list of the year’s top Twitter stories.

This list is based on data from SEO and social data tool Searchmetrics.

A liveblog makes it in at number two, plus there are photo stories and a news game (see number four).

1. Independent: Why the Fukushima disaster is worse than Chernobyl = 83,529

2. BBC: LIVE: Osama Bin Laden dead = 77,853

3. Mail Online: The big pictures: The moment Japan’s cataclysmic tsunami engulfed a nation =  74,835

4. BBC: The world at seven billion = 73,783

5. BBC: Apple holding more cash than USA = 70,202

6. Guardian: Top 100 women = 48,250

7. BBC: Malawi row over whether new law bans farting = 38,861

8. Mail: Back from the dead: Astonishing pictures show how Japan is recovering just three months after tsunami = 31,750

9. BBC: Spelling mistakes ‘cost millions’ in lost online sales = 28,253

10. BBC: Sacrebleu! = 27,377

Data was gathered using Searchmetrics and downloaded for analysis on 6 December. The news outlets included were: BBC, Guardian, Telegraph, Independent, Mail Online, the Sun, the Mirror. You can see the downloaded Twitter data here.

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Top 10 Facebook news stories of 2011

December 7th, 2011 | No Comments | Posted by in Social media and blogging, Traffic

Facebook last week published a list of the most shared articles on Facebook in 2011. That list included only US publishers – so we decided to create a list of the most shared, liked and commented articles from UK news outlets.

This list is based on data from SEO and social data tool Searchmetrics.

As with the US list, stories range from hard news to quirky (or “cute”, as Facebook describes them). Interestingly, the two top stories are newsgames, where the reader is invited to participate using gaming mechanics. (It’s worth mentioning here that there will be a session on newsgames and gaming mechanics at our news:rewired conference for journalists, for which the agenda is here.) The list also includes online video (another news:rewired topic).

The top 10 most shared, commented and liked Facebook news articles of 2011:

1. BBC: The world at 7 billion = 339,149 (shares, comments and likes)

2. Guardian: Charlie Sheen v Muammar Gaddafi: whose line is it anyway? = 219,023

3. Mail Online: Amy Winehouse, 27, found dead at her London flat after suspected ‘drug overdose’ = 190,498

4. BBC: Austrian driver allowed ‘pastafarian’ headgear photo = 167,754

5. BBC: Japan earthquake: Tsunami hits north-east = 159,023

6. BBC: Breast milk ice cream goes on sale in Covent Garden = 149,509

7. BBC: Osama Bin Laden, al-Qaeda leader, dead – Barack Obama = 146,244

8. BBC: Drunk Swedish elk found in apple tree near Gothenburg = 146,182

9. Mail Online: Robber who broke into hair salon is beaten by its black-belt owner and kept as a sex slave for three days… fed only Viagra = 145,413

10. BBC: London rioters: ‘Showing the rich we do what we want’ = 131,839

 

Top 10 most shared news articles on Facebook in 2011

1. BBC: The world at 7 billion = 147,000

2. Guardian: Charlie Sheen v Muammar Gaddafi: whose line is it anyway? = 65,820

3. BBC: Japan earthquake: Tsunami hits north-east = 60,238

4. BBC: Austrian driver allowed ‘pastafarian’ headgear photo = 54,800

5. BBC: Drunk Swedish elk found in apple tree near Gothenburg = 44,700

6. BBC: Osama Bin Laden, al-Qaeda leader, dead – Barack Obama = 38,891

7. BBC: Speed-of-light results under scrutiny at Cern = 36,700

8. BBC: London rioters: ‘Showing the rich we do what we want’ = 36,500

9. Mail Online: Meet the blind Great Dane in need of a home (but you’ll need to make space for HER huge guide dog) = 34,600

10. BBC: Amy Winehouse: Tributes paid to dead singer = 31,400

 

Top 10 most ‘liked’ articles on Facebook

1. BBC: The world at 7 billion = 75,619

2. Mail Online: The 9/11 rescue dogs: Portraits of the last surviving animals who scoured Ground Zero one decade on = 62,458

3. BBC: Austrian driver allowed ‘pastafarian’ headgear photo = 61,306

4. BBC: Drunk Swedish elk found in apple tree near Gothenburg = 51,618

5. BBC: Osama Bin Laden, al-Qaeda leader, dead – Barack Obama = 49,882

6. BBC: The world at 7 billion = 47,449

7. Mail Online – Beauty in every grain: For the first time remarkable photographs reveal hidden charms of ordinary SAND = 43,760

8. Mail Online: Robber who broke into hair salon is beaten by its black-belt owner and kept as a sex slave for three days… fed only Viagra = 42799

9. Mail Online: Cheeky monkey! Macaque borrows photographer’s camera to take hilarious self-portraits

10. The Sun: Frankie Cocozza 
kicked off X Factor

 

Top 10 most commented news articles on Facebook in 2011

1. Mail Online: Amy Winehouse, 27, found dead at her London flat after suspected ‘drug overdose’ = 127,396

2. BBC: The world at 7 billion = 116,530

3. BBC: Breast milk ice cream goes on sale in Covent Garden = 108,258

4. Guardian: Charlie Sheen v Muammar Gaddafi: whose line is it anyway? = 105,754

5. BBC: London rioters: ‘Showing the rich we do what we want’ = 73,350

6. BBC: Amy Winehouse: Tributes paid to dead singer = 72,313

7. Mail Online: Robber who broke into hair salon is beaten by its black-belt owner and kept as a sex slave for three days… fed only Viagra = 71,514

8. BBC: Japan earthquake: Tsunami hits north-east = 68,830

9. Independent: US preacher warns end of the world is nigh: 21 May, around 6pm, to be precise = 67,388

10. BBC: Speed-of-light results under scrutiny at Cern = 59,824

Data was gathered using Searchmetrics and downloaded for analysis on 6 December. The news outlets included were: BBC, Guardian, Telegraph, Independent, Mail Online, the Sun, the Mirror. You can see the downloaded Facebook data here.

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Media release: StumbleUpon is most important content sharing site for Mail Online

November 8th, 2011 | No Comments | Posted by in Social media and blogging, Traffic

This Mail Online article was the most shared, the Searchmetrics study found

Fifteen times more links to Mail Online articles are shared worldwide via StumbleUpon than on Twitter, according to a study by Searchmetrics.

During the six month period analysed, just over half (50.78 per cent) of links to Mail Online articles were shared on StumbleUpon, with Facebook activity (likes, shares and comments) accounting for 45.87 per cent and links on Twitter just 3.21 per cent.

More than half (56.77 per cent) of the Guardian’s social links came from Facebook, with StumbleUpon accounting for 31.35 per cent and Twitter 10.98 per cent, according to the study.

In a release, Dr Horst Joepen, CEO of Searchmetrics said:

Some people we have shown this data to have been surprised at the volume of links generated for UK newspapers on the StumbleUpon social bookmarking site. This is a very popular site globally and the links could have been generated throughout the world from English speakers who use StumbleUpon.

The most frequently shared content on the Mail Online was said to be an article (with images) about the earthquake in Japan which had been shared 392,521 times on the monitored social sites. The Guardian’s most frequently shared content was reportedly a humorous quiz discussing quotes from Muammar Gaddafi and Charlie Sheen.

The Mail Online’s top three most frequently shared articles:

1. The big pictures: The moment Japan’s cataclysmic tsunami engulfed a nation = 392,521 links

2. Amy Winehouse, 27, found dead at her London flat after suspected ‘drug overdose’  = 253,561 links

3. Robber who broke into hair salon is beaten by its black-belt owner and kept as a sex slave for three days… fed only Viagra =

252,650 links

The Guardian’s top three most frequently shared articles:

1. Charlie Sheen v Muammar Gaddafi: whose line is it anyway? = 363,938 links

2. Detroit in ruins = 210,468 links

3. Revealed: US spy operation that manipulates social media = 187,987 links

The Mail Online and the Guardian are the most visible UK newspaper websites on social networks such as Facebook, StumbleUpon and Twitter, according to a separate 10-week study by Searchmetrics, which analysed how often content from 12 leading newspaper sites was shared on six popular social networking and bookmarking sites.

Mail Online came out on top, with links to its pages being shared 2,908,779 times a week on average. The Guardian came second with an average 2,587,258 links being shared on social sites every week.

The Searchmetrics study monitored links shared on Facebook, Twitter, LinkedIn, StumbleUpon, Delicious and Google+ over a period of 10 weeks.

Average social links per week of UK newspaper websites

Seachmetrics’ CEO Joepen added:

Social news – that is news and articles that are shared or recommended by your friends and followers on social sites – is potentially an important source of traffic for online news sites.

It’s worth noting that search engines, such as Google and Bing are starting to include popularity on social networks as a factor when judging the quality of web pages and how they should be ranked in search listings. So it’s important for news and other web sites to build and monitor visibility on social sites if they want to rank highly and attract visitors via search.

The data for the study was taken from the global social media database which Searchmetrics operates to power its online software tools.

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