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Bloomberg: US publisher Gannett trialing paid-content model

March 8th, 2011 | No Comments | Posted by in Business, Editors' pick

US publisher Gannett (which is parent company to Newsquest in the UK) is trying out a paid-content model at three of its newspaper websites while it considers a broader online payment model, Bloomberg reported this week.

Chief executive officer Craig Dubow told Bloomberg that Gannett is likely to experiment more before making a decision about the broad use of paywalls.

Gannett’s newspaper in Greenville, South Carolina, has started charging readers $7.95 a year to access content devoted to Clemson University sports. Those subscribers view 40 to 70 pages per visit, compared with 6 to 8 pages on Gannett’s free websites, according to the McLean, Virginia-based company.

Read the full Bloomberg report here…

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OJR: News publishers should look to the e-book model

September 13th, 2010 | 1 Comment | Posted by in Business, Editors' pick, Online Journalism

As online publishers seek new ways of making money from digital news, Robert Niles suggests that news outlets could benefit from using the e-book rental model.

Writing on the Online Journalism Review website, Niles suggests they should capitalise on a model which he says has grown by 71 per cent in the last seven years in the US, especially when it comes to publishing in-depth journalism.

Every year, some top newspaper enterprise reporting projects end up as books. What if some newsrooms flipped the development cycle, and initiated some of their more extensive enterprise reporting projects as e-books, available for sale or for rent?

(…) That makes sense to me. Even as my consumption of news online has sated my appetite for the commodity news I can find in a printed newspaper, I still keep buying books and magazines for longer, more detailed narratives. I happily pay for that content in print because I can’t find an alternative that’s better or cheaper (or both) online.

See his full post here…

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Belfast Telegraph: Bloggers and mainstream journalists can be happy bedfellows

The blogging community and mainstream journalists – it will not be a case of either or, according to a post on the Belfast Telegraph opinion blog this week.

Many will undoubtedly respond to this to say that in fact, it never has been, but there are still some journalists who worry that the plethora of bloggers doing journalistic work for free will sound the death knell for the paid-for industry in the near future.

But according to a post by the Belfast Telegraph, two differences between their two worlds will mean they continue to “feed off each other”, rather than consume one another entirely.

There remain some vital differences between a journalist and a blogger. The journalist has to deliver on time. There are deadlines. The blogger can go to the pub and upload the recordings later, maybe even the next day. The journalist has backing. When harassed by abusive calls and threats of libel, the newspaper or broadcaster should take the heat. The blogger alone will more readily succumb to pressure.

(…) And the problem for a blogger is that the publishing model is vulnerable. An article online can be removed in a way that a broadcast item or a newspaper article cannot. Once they are out, the damage is done. The blogger may have to defend a piece every day, or remove it. And there is unlikely to be support from the host server, which has no editorial principles to defend.

The result, the writer adds, is a future with room for both journalism entities to exist. Any finger of blame for the problems facing traditional media should be firmly pointed in the direction of finances, not competition, the poster says.

But if newspapers and broadcast outlets collapse, it is still more likely they ran out of money than because bloggers provided a viable alternative. There should still be room for both.

See the full blog post at this link…

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New study catalogues most promising online news start-ups

Finding a model for making money with an online news start-up has been at the centre of many a recent debate within the media industry.

It has also sparked a study by Nieman and Reynolds Journalism Fellow Michele McLellan into those leading the way, in order to understand what it will take to support these organisations.

Working with research partner Adam Maksl, McLellan reviewed more than 1,000 sites before compiling a top 100 list of the most “promising sites”, which all fulfil the criteria of producing original news in a fair and transparent way and “demonstrate effort” in finding a sustainable revenue model.

There is no telling which sprouts will flourish and which will die. But it’s probably far too pessimistic to say flatly that none of today’s sprouts will ever replace any of our trees.

Some of their early findings include the growing working relationship between journalists and community members to create news sites and that most are struggling with sustainability. Revenue sources remain focused on advertising, memberships, syndication, grants and donations, while charging for access is “rarely seen as an option”.

See the full post here…

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Next Generation Journalist: the portfolio career

May 20th, 2010 | 1 Comment | Posted by in Business, Jobs, Niche, Training

This series of 10 moneymaking tips for journalists began on Adam Westbrook’s blog, but continues exclusively on Journalism.co.uk from today.

Adam’s e-book, Next Generation Journalist: 10 New Ways to Make Money in Journalism is on sale now.

09. the portfolio career

Here’s a key thing about the Next Generation Journalist which separates them from the rest of the crowd: they have more than one stream of income.

This is a new way of adapting to freelancing life in the 21st century, where journalists need to be more than a sole traders pitching ideas to every editor in town. They should be their own business, with their own brand and a multitude of revenue streams.

The Portfolio Career, or as some call it in other fields the Renaissance Career, was much more difficult before the internet. The web makes it easier and cheaper both to set up a business and to maintain more than one. The web has also made it easier to develop a passive income: the right business ideas can bring in money without a proportional amount of work.

A portfolio career is a great option for journalists because it enables us to use our different skills in different ways. I know radio newsreaders who have a sideline doing voice over work, a reporter who designs websites in her spare time; there are journalists who teach, train, lecture and sell stuff online.

The portfolio career…

  • provides you with more than one revenue stream, protecting you from unemployment or a quiet month
  • allows you to pursue several passions at the same time
  • is now easier than ever thanks to the internet

To make this work you’ll need a good brand and a good portfolio presence on the web, two things covered in detail in Next Generation Journalist.

It’s something young people are already familiar with. A survey called Creative Graduates, Creative Futures published in January 2010 questioned 3,500 UK students on creative or media courses: 48% of them had already developed a portfolio career, while studying!

Those who do it say it’s very fulfilling. Nick Williams is a London based career coach who helps people develop their own portfolio careers. “We can design our portfolio life to give us space and time in which to reflect” he says “and in which to start developing new projects, products and services.”

To find out more about Next Generation Journalist: 10 New Ways to Make Money in Journalism – click here.

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