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Ernst & Young: Online search will help reverse fortunes of display and classified ads

February 11th, 2009 | No Comments | Posted by in Advertising

Growth in online search will offset the the downturn in online display and classified advertising in 2009, according to new analysis from Ernst & Young.

Less money will be spent on advertising focused on reach with investment in performance-based advertising, such as search, expected to increase, suggested the ‘media and entertainment by numbers’ report.

Internet advertising is likely to overtake TV advertising this year as the largest ad medium, the report said.

“But to assume that a media accounting for a fifth of all advertising budgets could be totally immune to a downturn would be too optimistic,” the report added.

Publishers will be affected most by the move to more interactive ad models, including cost-per-click (CPC) or cost-per-action (CPA), as this will cause CPM rates for banners and display advertising to fall.

Online classified advertising will be affected more by the general economic climate, for example fewer jobs and properties available, than by changes within the advertising industry itself, the report added.

[Read Journalism.co.uk's full breakdown of the Ernst & Young report]

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Shiny Media co-founder Ashley Norris steps down

August 4th, 2008 | No Comments | Posted by in Uncategorized

Five years after co-founding Shiny Media, creative director Ashley Norris is leaving the blog publisher.

Norris will remain ‘a significant shareholder’ in Shiny, he said in a blog post announcing his departure, and will work as a consultant for PR arm Shiny Red.

Future plans involve developing some new web projects and working with other start-ups, he said.

Read Journalism.co.uk’s interview with Ashley Norris on the growth of Shiny Media’s blogs.

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Sky News uses CoveritLive for Crewe by-election debate

Sky News yesterday used live blogging service CoveritLive to host a debate between candidates standing in the Crewe and Nantwich by-election (thanks to Simon Dickson and his Puffbox blog for the tip).

Candidates Tamsin Dunwoody (Labour), Elizabeth Shenton (Lib Dem) and Edward Timpson (Conservatives) responded to questions directly from readers of the blog and Sky News’ host Martin Stanford.

The service is becoming increasingly popular with news sites: today the Lancashire Evening Post is liveblogging an afternoon from a local pub, while US newspaper the Grand Island Independent used the tool as a feedback channel during the redesign of its website.

Elsewhere Farmers’ Weekly is liveblogging ‘an afternoon in the life of the newsroom’ – a similar experiment to that conducted by the Liverpool Daily Post.

Read Journalism.co.uk’s interview with CoveritLive president Keith McSpurren.

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