As the internet continues to affect how audiences find and read articles, media outlets are having to react and develop new models in order to stay relevant. This week’s podcast looks at the changing relationship between publishers, audiences and content – and how three organisations are taking different approaches.
From newsrooms splitting advertising payments with bloggers to the hosting and reposting of full articles, there is a theme creeping in of publishers sharing content, audiences and revenue in order to succeed.
We hear from:
- Jeff Jarvis, media commentator and founder, BuzzMachine
- James Randerson, science and environment news editor, the Guardian
- Fiona Evans, head of publishing, Glam Media
- John Pettitt, founder and CEO, Repost.us
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Tags: audiences, buzzmachine, content, digital, Glam Media, guardian, Journalism, Podcast, publishers