Google ends Radio Ads scheme – cites same reasons as Print ads closure

Laura Oliver — Fri, 13 Feb 2009 13:06:50 +0000

After the search giant announced the end of its Print Ads scheme, Journalism.co.uk contacted Google about the future of its audio and TV ad initiatives.

Would they be affected? A resounding no from the Google spokesman.

Well, yesterday Google announced it will be closing its Radio Ads programme – citing similar reasons to the print scheme closure:

“While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for.”

Instead Google will focus on online audio streaming and advertising around this, phasing out the existing audio ads by May 31 and selling Google Radio Automation – the software that automates broadcast radio programming.

Up to 40 staff involved with the project are expected to lose their jobs, said Susan Wojcicki, vice-president of product management, in the blog announcement.Similar Posts:

Washington Times: UK start-up approached Google to buy Print Ads

Laura Oliver — Mon, 26 Jan 2009 10:17:54 +0000

London-based MediaEquals made an approach to buy Google’s Print Ad scheme, which the search engine last week announced would close next month.

Full story at this link…Similar Posts:

Editors' Blog | Journalism.co.uk » Print Ads

Google ends Radio Ads scheme – cites same reasons as Print ads closure

Washington Times: UK start-up approached Google to buy Print Ads