Tag Archives: PricewaterhouseCoopers

Online advertising spend tops £4bn after 12.8% rise

Spending on online advertising has topped £4 billion for the first time in the UK, as advertisers spend £1 in every £4 online, according to new research.

The findings, published today by the Internet Advertising Bureau (IAB) and accountancy firm PricewaterhouseCoopers, showed that online advertising grew by 12.8 per cent, from £3.5 billion in 2009 to £4.1 billion last year. The digital share of the UK’s total advertising spend of £16.6 billion last year rose to 25 per cent.

Mobile advertising experienced 116 per cent year on year growth on a like-for-like basis, up from 32 per cent in 2009. Advertisers spent £83 million on mobile advertising in 2010, led by the entertainment and media sector.

Researchers explain the findings in this video:

Sydney Morning Herald: Financial and sports news readers will pay online, says survey

A new survey from PricewaterhouseCoopers has suggested that readers interested in finance and sport showed a ‘relatively high willingness’ to pay for this type of content online.

“But overall, consumers were not prepared to pay as much for online content as for a traditional paper, and ‘would choose free content when the quality was comparable or sufficient for their purpose’,” says the Herald’s report.

Full story at this link…