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Crowdsourcing the perfect press release – an update

July 30th, 2009 | 1 Comment | Posted by in About us

We’ve published the results (so far) of our experiment to crowdsource a guide to writing the perfect press release, from the perspective of the journalists who receive them.

Here’s the guide as it stands at the moment – feel free to leave additional comments in the box below the article or email me (laura [at] journalism.co.uk) with your feedback.

The tips were received via a couple of blog posts, which can be read at this link to the first and this link to the follow-up post; responses to our @journalismnews Twitter account; and in direct emails.

Any feedback from the PR community would also be very welcome.

Update (July 31): Some additional comments from:

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Crowdsourcing the perfect press release – help us out

July 21st, 2009 | 15 Comments | Posted by in About us, Journalism, Media releases

PressGo logo

Love them or loathe them, press releases provide the initial spark for a story for many journalists

Whether it’s the launch of a new product, a statement from a campaign group on a hot issue or details of new research, most journalists will be inundated with releases during their career (some more relevant than others, though that’s material for a wholly different blog post…).

For PR professionals and press officers they are one vital tool for publicising events and brands or creating buzz for a client.

Journalism.co.uk has its own service, PressGo, for matching press releases with journalists interested in 37 subject areas, from consumer goods and affairs to fashion, IT or the environment.

But to make this service more efficient for its users (that’s you hopefully), we want feedback on how to write the perfect press release. For example:

  • What details MUST it include and what’s superfluous?
  • What are common mistakes that press release writers make that rankle you?
  • What length/tone/format do you prefer?

We hope to create a guide – focusing on the writing, NOT distribution of releases – featuring comments from individual journalists as a point of reference for the PR community and we’d love your feedback, including your name and publication if possible.

Please leave a comment below, email laura [at] journalism.co.uk or send a tweet to @journalismnews.

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Journalism.co.uk launches PressGo, a new press release repository

April 21st, 2008 | No Comments | Posted by in About us, Journalism

Journalism.co.uk has today launched PressGo, its new service for targeted distribution of media releases to the journalism community.

PressGo enables journalists to subscribe to RSS feeds spanning 37 different subject categories and create their own customised feeds based on keyword searches.

By purchasing a subscription public relations (PR) companies and other organisations are able to publish an unlimited number of media releases directly on the PressGo areas of Journalism.co.uk. They can also tag or keyword their releases to aid search engine optimisation and smart filtering.

Links to the latest press releases will also appear in Journalism.co.uk’s daily email newsletter.

Each press release page features viral social bookmarking tools and with the aim of highlighting the best examples of PR craft, Journalism.co.uk has introduced a feature that enables journalists to rate each individual release.

“PressGo is an obvious move for Journalism.co.uk, given that we have one of the largest online journalism communities in the UK, including a substantial community of freelance journalists,” said John Thompson, publisher of Journalism.co.uk.

“We understand that journalists do not want to be bombarded with badly targeted material. PressGo puts journalists back in control, allowing them to filter the noise to suit their needs.

“That also means organisations can get their stories across in a much more targeted way, while at the same time taking advantage of our high visibility online to reach journalists and publications they might not have otherwise been aware of.”

Over the coming months, Journalism.co.uk aims to further build bridges between the PR and journalism industries by publishing guidelines on best practice from both sides of the fence.

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