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#Podcast: Using Instagram to find and share media with meaning

Image by Sean MacEntee on Flickr. Some rights reserved

Image by Sean MacEntee on Flickr. Some rights reserved.

The use of Instagram continues to spread among journalists, as news outlets test out different ways to share images, and now microvideo, with their existing audience and to reach new communities.

In this week’s podcast, we look at different examples of how Instagram has been used to share and gather images. As well as some of the initial lessons learned, we discuss the benefits for individual photographers or journalists and the media outlet overall.

We hear from:

  • Peter Bale, vice-president and general manager, CNN International Digital
  • Paul Moakley, deputy photo editor, Time magazine
  • Kathy Ryan, photo editor, The New York Times Magazine
With additional reporting by Alastair Reid, news reporter, Journalism.co.uk.
You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes.
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#Podcast: Telling your own story – personal branding advice for journalists

November 22nd, 2013 | No Comments | Posted by in Freelance, Podcast

 

For many journalists, and freelancers in particular, creating a personal brand can help you stand out from the crowd. Achieving this is not always easy or straightforward so, as well as gathering these five tips for personal branding, we went into detail on the subject with some experienced and successful journalists.

We spoke to:

  • Jo Payton, lecturer, trainer and freelancer
  • Susie Boniface, the Fleet Street Fox
  • John Toner, freelance organiser, National Union of Journalists
You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes.
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#Podcast: Balancing breaking news and light-hearted stories on social

November 15th, 2013 | No Comments | Posted by in Podcast, Social media and blogging
Image by Thinkstock

Image by Thinkstock

When a big story breaks, should a large news outlet still be sharing news about light-hearted stories?

How many updates are too many when it comes to sharing information around a breaking news story? And how do you create stories that are sharable?

To find out the answers, Sarah Marshall, technology editor at Journalism.co.uk, speaks to:

  • Anna Doble, head of online, Channel 4 News
  • Mark Frankel, assistant editor of social news, BBC

You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes.

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#Podcast: How news sites invent new opportunities for archive content and data

November 8th, 2013 | No Comments | Posted by in Podcast
Thinkstock

Thinkstock

There are a number of ways in which news sites can continue to keep previously-published content working for them, for both editorial and commercial gain.

In this week’s podcast we look at three different examples of how news sites are finding new editorial opportunities out of clever use of past content, as well as new revenue streams.

It includes a look at investigative site Exaro, which is turning the background data from editorial content into a data service worth paying for, and how The Drum is gathering specific information contained in editorial coverage, with the aim of providing readers with a wider view of events. And in Brazil we find out more about how the website for Veja magazine, used digital copies of the print edition to research scandals in the country and inform an interactive data visualisation online.

The podcast hears from:

  • Nick Creed, co-founder and digital director, The Drum
  • Carolina Da Gama Farina, editor, Veja magazine website
  • Mark Watts, editor-in-chief, Exaro

You can hear future podcasts by signing up to the Journalism.co.uk podcast feed on iTunes.

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#Podcast: Writing the rules of native advertising

October 25th, 2013 | No Comments | Posted by in Advertising, Podcast
Image by Thinkstock

Image by Thinkstock

Native advertising is one of the buzzwords of 2013.

Brands keen to get the attention of readers are sponsoring content on news sites, and publishers enthusiastic to explore new revenue streams are trying it out.

Forbes, BuzzFeed, Huffington Post, the Guardian and Wall Street Journal have all gone native. Meanwhile businesses, from Benetton to Google, are becoming publishers of branded journalism.

In this podcast we explore the guidelines proposed by AOL UK and the Huffington Post, ideas from News Corporation, and those put forward by a journalist who has spent the past year researching branded journalism.

We discuss the opportunities and risks of native advertising with:

  • Raju Narisetti, senior vice-president and deputy head of strategy at News Corporation
  • Carla Buzasi, editor-in-chief, Huffington Post UK
  • Ebele Wybenga, journalist and author of The Editorial Age

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.

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#Podcast: How small newsrooms can make an impact with data journalism

October 18th, 2013 | No Comments | Posted by in Data, Podcast
Image by Arbron on Flickr. Some rights reserved

Image by Arbron on Flickr. Some rights reserved.

No matter how small your newsroom, or how scarce your resources, data journalism is far from off the agenda.

In this week’s podcast, those who have walked in your shoes share some pointers for staying ahead of the data game, offer some time-saving tips and recommend free tools to help you along the way.

We speak to:

  • Nicolas Kayser-Bril, co-founder and head of Journalism++, who gave this presentation on ‘frugal data journalism’ at the Digital Journalism World conference last week
  • Paul Bradshaw, who leads the masters in online journalism at Birmingham University, is a visiting professor at City University and runs the Online Journalism Blog where he recently posted some thoughts on the subject of efficiency in data journalism
  • David Ottewell, head of data journalism, Trinity Mirror
  • Kathryn Torney, journalist, The Detail
  • Esa Makinen, data journalist, Helsingin Sanomat
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#Podcast: Digital edition lessons and case studies for publishers

October 11th, 2013 | No Comments | Posted by in Podcast

Copyright: drnantu on Flickr. Some rights reserved.

On two days in July, mobile traffic to the BBC News website and app was, for the first time, higher than desktop traffic. Indeed, in some parts of the world, mobile traffic regularly outstrips that of desktop.

Ever since Apple’s Newsstand launched two years ago, the importance of well-produced digital editions has been growing and magazines and newspapers continue to experiment.

From live, in-app updates to streams of content and multimedia embedded in PDF pageturners, this podcast looks at some case studies and lessons learned in what works best for publications and their audiences.

We speak to:

  • Alex Watson, director of product for tablet and apps, Dennis Publishing
  • Mike Goldsmith, editor-in-chief of digital editions, Future Publishing
  • Patrick Salien, digital manager, Het Nieuwsblad
You can hear future podcasts by signing up to the Journalism.co.uk podcast feed.
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#Podcast – Homepage analytics: A look at ‘front door’ traffic to news sites

October 4th, 2013 | No Comments | Posted by in Podcast, Traffic
Image by paraflyer on Flickr. Some rights reserved

‘Front door’ and ‘side door’ traffic
Image by paraflyer on Flickr. Some rights reserved

This podcast looks at what percentage of readers of a news site land on the homepage.

Homepage traffic varies hugely, with big international outlets generally receiving a greater percentage of homepage traffic than many smaller titles with lesser-known brands.

Andrew Montalenti from Parse.ly describes news sites with large numbers of people coming to the homepage as “front door” sites, and those with low homepage traffic but a large proportion hits from social as “side door” publishers.

We also hear from Quartz, which last week celebrated its first anniversary. In the podcast, senior editor of Quartz Zach Seward says “homepages as traditionally conceived by news organisations will have diminishing value”.

We speak to:

  • Zach Seward, senior editor at business news site Quartz
  • Andrew Montalenti, co-founder and chief technology officer at analytics platform Parse.ly
  • Josh Schwartz, head of data science at real-time analytics platform Chartbeat

You can hear future podcasts by signing up to the Journalism.co.uk podcast feed.

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#Podcast: How 3 women’s magazines invited the reader into the production process

September 27th, 2013 | Comments Off | Posted by in Magazines, Podcast, Social media and blogging
Image by James Cridland on Flickr. Some rights reserved.

Image by James Cridland on Flickr. Some rights reserved.

Connecting with the reader is vitally important for any magazine. To sell copies and build an engaged community it must appeal to the reader, and be in tune with their interests.

This week’s podcast looks at how and why three magazines in Finland (Olivia), India (Femina) and the UK (Company), are using crowdsourcing methods to both further their understanding of the audience, and give their readers a greater role in determining the final issue. Examples include a magazine which produced an edition containing reader-produced content only and another which built an online “co-creation” platform, where the readers helped make editorial decisions.

The publishers and editors behind the magazines share some of their lessons, as well as the potential benefits for the readers, the magazine and advertisers.

We hear from:

  • Marjaana Toiminen, chief executive, Bonnier Publications (Publisher of Olivia magazine)
  • Tarun Rai, chief executive, Worldwide Media (Publisher of Femina magazine)
  • Victoria White, editor, Company

Both Toiminen and Rai spoke at the FIPP Congress in Rome this week, a conference focused on the latest developments and trends in the magazine industry, about the crowdsourcing projects at Olivia and Femina.

You can hear future podcasts by signing up to the Journalism.co.uk iTunes feed.

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#Podcast: Shining a light on ‘dark social’ and other mysterious analytics

September 13th, 2013 | No Comments | Posted by in Online Journalism, Podcast
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Image by yezi9713 on Flickr. Some rights reserved

In this podcast we delve into the curious world of ‘dark social’ and other hard-to-track analytics.

The term dark social is used to describe traffic that appears to be ‘direct’ as there is no referrer, such as Facebook, Twitter or Google, listed.

It may come from people sharing articles on private social platforms, such links pasted into an instant message or shared by email.

But we also go beyond this and explore why some of this mystery traffic may not be dark social, but another sort of ‘dark’.

And finally, we are challenged on whether news outlets are making the most of analytics or are blindly mimicking Silicon Valley in being data-driven but without fully understanding how information should inform decisions.

We speak to:

  • Andrew Montalenti, co-founder and chief technology officer at analytics platform Parse.ly
  • Josh Schwartz, head of data science at real-time analytics platform Chartbeat
  • Joe Alicata, principal product owner at Chartbeat
  • Stijn Debrouwere, Knight-Mozilla fellow working at the Guardian

You can hear future podcasts by signing up to the Journalism.co.uk iTunes feed.

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