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Is CNN about to buy Mashable?

March 12th, 2012 | No Comments | Posted by in Business

Reuters is reporting that CNN is expected to buy social media and technology site Mashable for more than $200 million (£128 million).

Felix Salmon, a Reuters blogger reporting from the annual South by Southwest technology conference held in Austin, Texas, says in a video posted last night (Sunday) that the broadcaster is expected to make an announcement tomorrow (Tuesday, 13 March).

In the video Salmon states:

Mashable is this huge website, it’s got the same kind of consumer focus that CNN does, it’s not aimed for the tech insiders, it’s aimed at the masses.

Mashable was set up in Scotland by Pete Cashmore who was then 19. It now has bases in New York and San Francisco and has more than 20 million monthly readers, according to the Reuters video.

However, paidContent suggests that a deal is far from being announced and suggests the story based on Salmon’s single, unnamed source is merely rumour.

Staci D. Kramer writes:

A source familiar with the situation describes the report of a deal as a rumour and tells paidContent no announcement is scheduled.

Well-known acquisitions of online-only news sites include AOL buying TechCrunch, and its Huffington Post purchase last year on which is spent £195 million.

CNN responded to a request by Journalism.co.uk for comments saying:

We do not engage in speculation about our business and we aren’t commenting on these reports.

Salmon’s video is below:

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Blog08: The never-ending journalism vs blogging debate continues…

October 24th, 2008 | 1 Comment | Posted by in Events

Bloggers Hugh McLeod, Loren Feldman, Pete Cashmore and Elisabeth Winkler get up on stage to answer questions from the floor and the live backchannel at Twitter.

BLOG08

Rick Slagter asks the first question: ‘is blogging is the rescue of slow journalism?’

Loren Feldman is very explicit when comparing bloggers to journalists: “Bloggers aren’t journalists. You’re just a bunch of guys sitting in your livingroom, writing things.”

Pete Cashmore comes to the defence of bloggers and jokes that “sometimes we dress up and we wear pyjamas.” He describes the current media landscape as an eco-system where bloggers and journalists complement each other.

Winkler sees the overlap between journalism and blogging in the connections between opinion and fact. However, a fact needs a context because everyone has an agenda, and the major media aren’t very clear about their agenda. She sees blogging as a little more transparent.

Cashmore compares the discussion to the endless discussion that is still going on surrounding the term ‘web 2.0′. We spend a lot of time and posts on trying to define it, which leads to endless discussion, he says. The whole journalism versus bloggers debate depends on how you define journalism.

Paul Bradshaw from the Online Journalism Blog enters the debate with his opinion that ‘is blogging journalism?’ is an old question and that we need more challenging ones.

The best part of the discussion seems to be happening on Twitter, where Wilbert Baan (Interaction Designer of the Volkskrant newspaper website) replies to Paul Bradshaw’s statement with this insightful comment:

And me? I think the distinction between the medium and practice of blogging is an important one, especially in relation to journalism.

This post originally appeared on Anne Helmond’s blog.

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Blog08: Pete Cashmore – Blogging is dead, microblogging is the future

October 24th, 2008 | 1 Comment | Posted by in Events

Pete Cashmore, founder and CEO of Mashable, has said bloggers should be finding niches to blog about and focusing on microblogging, according to Anne Helmond, our blogger on the ground at the Blog08 conference taking place in Amsterdam today.

“Apparently blogging is dead, it’s all about microblogging. Blogging is hard now. How do you compete with blogs created by established media empires who create blogs? Find a niche. What’s the future of blogs? According to Pete it is about how do you aggregate the dispersed conversation that’s on FriendFeed and Twitter, or do you want to completely distribute content as a brand?” Anne writes in a post, which appears in full on her own blog

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