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#ftmedia12: FT content revenues could overtake advertising in 2012

March 7th, 2012 | 1 Comment | Posted by in Advertising, Business, Journalism

Image copyright Chris Young/PA

This year “could well be” the first year in its history that content revenues, including print and digital, overtake advertising revenues at the Financial Times, its chief executive, John Ridding, told the news organisation’s Digital Media Conference today.

The latest figures show content revenues for the FT accounted for 41 per cent in 2011, while advertising revenues accounted for the majority.

Speaking on a panel debating “the future of digital journalism and news”, Ridding said the FT’s relationship with its readers has helped to “sustain” quality journalism.

Having that understanding about what readers want is very helpful in continuing to improve the quality of journalism we provide.

We are confident in the business model and confident it will not just sustain quality journalism but enable us to further build quality journalism.

The site currently offers free registration which gives users access to eight articles a month, after which they would need to pay a subscription to access further content.

During the panel Ridding also spoke about mobile, which he said has been “a complete game-changer” for the FT.

One of my issues to start with was will the kind of content we do work on mobile? The answer is yes.

He added that one question to consider is whether there are ways publishers can reach out to “large continental economies” via mobile and tablet devices, such as by using “incentives … to stimulate that demand”.

Last month the FT’s parent company Pearson reported in its end-of-year results that FT Group revenues increased by six per cent to £427m in 2011.

Digital subscriptions to the FT were said to be up 29 per cent year-on-year to 267,000 and registered users on FT.com had risen by 33 per cent.

Last week paidContent reported that “in the US, to where its online chief recently relocated, digital subscriptions have now overtaken print subscriptions”.

The interview with Riddings also revealed that content revenues are expected to overtake ad revenue in 2012.

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FT results: FT.com paid-for subscriptions up 9%

March 2nd, 2009 | 1 Comment | Posted by in Traffic

According to parent company Pearson’s preliminary financial results for 2008, released today, the Financial Times’ website saw a 9 per cent growth in paid-for subscribers to 109,609.

Register users – the free-part of the access model – increased from approximately 150,000 at the end of 2007 to 966,000 by the end of last year.

In September last year, FT.com managing director Rob Grimshaw told Journalism.co.uk that the financial crisis had caused an explosion in registrations and subscriptions to the site.

Advertising revenues for FT Publishing as a group fell by 4 per cent, but overall profits for 2008 rose by 13 per cent to £195 million.

“[G]rowth of digital and subscription businesses and strong demand for premium content exceed decline in advertising revenues,” said a release from Pearson.

“At the FT Group, we anticipate continued strong demand for high-quality analysis of global business, finance, politics and economics; a tough year for advertising; strong renewal rates in our subscription businesses; and continued growth at Interactive Data.”

The group’s publishing division posted a 9 per cent increase in sales to £74m (£56m in 2007).

Pearson itself recorded an adjusted operating profit rise of 11 per cent to £762 million in 2008.

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Tracking UK newspaper share prices with Twitter

December 22nd, 2008 | No Comments | Posted by in Handy tools and technology

With a little a lot of help from our friends (take a bow Headshift’s Tim Duckett) there’s a new Twitter kid on the block – @jocoukshares.

Following Trinity Mirror and Johnston Press’ exits from the FTSE 250, the aim is to provide almost real-time share price information for the newspaper and magazine publishing groups currently listed on the FTSE.

Below is a key to the company names:

FUTR – Future Publishing

CAU – Centaur

TNI – Trinity Mirror

INM – Independent News & Media

REL – Reed Elsevier

PSON – Pearson

JPR – Johnston Press

DMGT – Daily Mail & General Trust

INF – Informa

NWS – News Corp

Tim’s made stirling progress with setting up feeds of the share prices to Twitter and there’s no reason why this couldn’t be expanded beyond newspapers and mags in the future.

However, suggestions about a ‘front-end’ for the project are welcome. Building a newspaper-share-price-feed-tracking widget will probably be one of my Christmas Eve tasks – any suggestions?

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