Brand Republic: BBC will not launch new local web plans, says Boaden
The BBC is not planning more local expansion online and is not in competition with regional publishers websites, Helen Boaden, director of BBC News, told the Oxford Media Convention yesterday.
According to Brand Republic, the corporation is seeking partnerships online and will not encroach on regional news group’s territory, whether its regional, local or hyperlocal.
Tags: BBC, Helen Boaden, OMC, OMC10, Oxford Media Convention
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