Multimedia producer and lecturer Adam Westbrook has written up an “online video shopping list”, outlining tips on planning and preparation through to advice on the “shopping trip itself” – the video shoot.
PC usage maxes out during the week at lunchtime and during mid-afternoon peak Team GB moments
Mobile takes over around 6pm as people leave the office but still want to keep up to date with the latest action
Tablet usage reaches a peak at around 9pm: people using them as a second screen experience as they watch the Games on their TVs, and also as they continue to watch in bed
The blog also reports that the video “chapter-marking feature, enabling audiences to go back to key event moments instantly, received an average 1.5 million clicks per day. The chapter marker for Bolt’s 100m final win was clicked on more than 13,000 times”.
The most-watched livestream of the Games was the tennis singles finals. There were 820,000 requests for live video of the matches that saw Serena Williams and Andy Murray take gold.
O’Riorda states in the post:
The peak audiences for Team GB’s medal moments were bigger than anything we’ve ever seen. Over a 24 hour period on the busiest Olympic days, Olympic traffic to bbc.co.uk exceeded that for the entire BBC coverage of FIFA World Cup 2010 games. On the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won gold and we shifted 700 Gb/s.
Image copyright: jsawkins on Flickr. Some rights reserved
Publishers are increasingly thinking about ways to improve and grow their multimedia offerings online. So in this week’s podcast we speak to industry experts about the latest approaches to online video journalism, and some examples of what seems to be working for local, niche, national and international media outlets.
The podcast hears from:
John Domokos, video producer for the Guardian
Marek Pruszewicz, editor of the BBC’s global video team
Andy Dickinson, senior lecturer in online journalism at the University of Central Lancashire
Andy Plesser, founder and chief executive of Beet.TV
The HuffPost Streaming Network will launch this summer and feature original programming and debates, produced from studios in New York and Los Angeles. Editor-in-chief Arianna Huffington said the project would launch with 12 hours of daily programming and would eventually go to 24 hours.
Beet.tv has an interview with Ann Derry, editorial director for video and television for the New York Times and Shawn Bender, editorial director for video for the Wall Street Journal online. They explain “why readers click the play button” to watch videos on the two news sites.
Bender feels readers click play in order to feel a connection.
I think that there is a feeling of excitement about the news that you don’t get in the static environment of print that you can get in video.
Derry says that both news sites have had to educate their readers in order to consume news in video form online.
We’ve had to train our users, both at the Journal and at the Times, that if you click on something you get a good experience.
Bender goes on to say that concise videos where the reader/viewer can learn two or three points are the most successful. Derry adds that news video should offer the reader/viewer a quicker, more “efficient” way of accessing the story than if they had chosen to read it as text.
Imagine being able to add tweets, maps, and Wikipedia information to online video without coding skills. Consider having the ability to layer video with images from Google Street View as easily as hypertext allows you to link together web pages.
You can now do exactly that using the Popcorn Maker, a tool launched in alpha on Friday at the Mozilla Festival on media, freedom and the web in London.
Popcorn Maker is a web application that allows journalists who cannot code to add YouTube or Vimeo videos and select to add tweets, Flickr images and maps, plus use additional plugins to include images from Google Street View and even primary source documents from Document Cloud. Users of Popcorn Maker drag the elements onto the timeline using a platform that looks like Final Cut and other familiar software. Completed projects can then be embedded into news stories.
Online video journalism has had the tendency to follow TV conventions of talking heads, noddies (a cutaway of an interviewee nodding his or her head to hide an edit) and narrated video packages. What Popcorn offers is an easy way to create a web-native form of video storytelling. And because it is “social video” or “semantic video” experiences are dynamic, constantly updating, and customised right in the web browser for each user.
The challenge of building Popcorn was first launched a year ago and since then the library has been gathering plugins thanks to an army of open source developers.
Popcorn has already being used in some newsrooms but until the launch of Popcorn Maker it has required embedded developers to code the mashups.
Brett Gaylor, project lead for Mozilla’s Popcorn told Journalism.co.uk what Popcorn offers video journalism.
It’s the ability to link to the relevant content that that video is about.
The basic function that Popcorn serves it to act as a timing layer over a video or audio file which means you are able to link times within video or audio to other content on the web.
For example, between 30 and 40 seconds into a video you could show a map of where where this interview took place. Or if you are doing a report on the second world war and you what to show where the Canadians were in Dieppe you could have a Wikipedia article that would appear at that given time.
And because it has the ability to link out to changing web content, a video, say, on the credit crisis will link to a hashtag and give the latest tweets.
In the above test example I added a YouTube video and grabbed the Twitter tool (bottom right), adding it to my timeline and searched for the #MozFest hashtag.
Gaylor hopes the beta version of Popcorn Maker will launch late spring 2012, with a polished, finished product by the end of next year.
We are now working on how to allow the user to lay those out on the page. We’ve conquered how to do it and now we have to make it a pleasing experience for the author to place those items on a page.
There several inspiring demos online, including History in the Streets, which links to Google Street View, and, on Wired.com, there is the documentary the One Millionth Tower, premiered at the festival and showing at the Frontline Club this evening (Monday 7 November) and produced by the National Film Board of Canada.
Popcorn gave filmmakers the ability to control a 3D environment and augment that environment with real time information from Wikipedia, Yahoo Weather API, Flickr and Google Maps.
Still from “The One Millionth Tower”
Ideas and examples of potential uses shared by Mozilla:
Pull a football player’s real-time stats, Wikipedia entry or twitter feed right into the action of a game or sportscast;
Pull a politician or pundit’s “truth score” history or voting record into an online interview;
Dynamically inject photos from Flickr as “b-roll” or context for video or audio stories;
Match footage about an oil spill with real-time footage of the spill’s present size in real time;
Annotate political speeches or newscasts with viewers’ own media, commentary and social responses;
Pull Google Street View onto the screen to dynamically explore depicted neighbourhoods and places.
Examples of uses of Popcorn so far include:
PBS Newshour used Popcorn to annotate President Obama’s 2011 State of the Union Address. The French/German broadcaster Arte augmented current affairs programming using the platform. Both implementations involved developers working in the newsroom to code the social video.
Popcorn’s ability to augment video also applies to audio. Radio pioneers Radiolab used Popcorn to invite fans to create accompanying visualizations for their “seeking symmetry” episode, while Danish Radio augmented their broadcast with an innovative “hyper-transcript” that allowed viewers to see a dynamic transcript of the audio, and select parts of the broadcast to tweet to their followers.
Semantic video pioneer RAMP is using Popcorn to augment commercial content like the People’s Choice Awards. RAMP’s MediaCloud technology produces automated tags and transcripts across 1800 videos and seamlessly integrates celebrity content from across the web into their video archive.
Video-conferencing and other applications
At the application layer, the open source web conferencing platform Big Blue Button has adopted Popcorn for playback of presentations and webinars. The educational platform Grockit also uses Popcorn to provide richer feedback from learners and teachers.
Project lead Brett Gaylor told Journalism.co.uk technology correspondent Sarah Marshall more about Popcorn.
Multimedia journalist and video journalism lecturer Adam Westbrook has pulled together a list of what he views as common mistakes made in video production, and also offers his tips for how to avoid them. Mistakes include not prioritising audio and producing video based on television for the internet, rather than exploiting the opportunities online.