Advertising Age: Calls for Facebook privacy regulation could hit publishers
A US senator has written to the country’s Federal Trade Commission asking for the development of guidelines for how individual’s information on Facebook can be used.
The letter from Senator Charles Schumer follows Facebook’s launch of its Open Social Graph Platform – a series of new tools and functionality for the social network, including deeper links with third-party sites. The network’s new “like” feature, for example, has already been put into use by numerous news sites, including the Washington Post.
The flap couldn’t come at a worse time for online advertising, facing the very real prospect that it will be regulated in the form of privacy legislation that would require publishers, networks or marketers to receive specific consent to use consumer data for a variety of purposes on the web.
(…) Of course, Facebook needs to default to openness because that’s where the service derives its viral nature. The more that is shared, the faster the Facebook web grows.
Tags: Facebook, online advertising, Online privacy, privacy, social networking, social networks
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