WAN Amsterdam: What have newspapers done to build new audiences?

The 11th Readership Conference is addressing building new print, as well as digital audiences (not just stopping the old readers running away). So how exactly have newspapers across the world successfully built up new audiences? (Quotes and information courtesy of the WAN conference updates)

The Telegraaf in the Netherlands has used sport and social networking

• Using Hyves.net they used the network’s ‘send to a friend’ function and a widget for users’ home pages that allowed them to see how they were performing against their friends. The contest had 170,000 participants: 110,000 through Hyves and 60,000 through the Telegraaf’s sports site, Telesport.
• For the Olympics, the Telegraaf provided editorial content to a Hyves web section dedicated to the events which included blogs from Telegraaf reporters in Beijing and other stories from the Telegraaf sports team in Amsterdam.

Lara Ankersmit, publisher for online media, at the paper, said the partnership provided strong branding tied to popular sports events, and more than 170,000 registrations and e-mail addresses.

The Verdens Gang newspaper company in Norway has increased revenue while losing readers

• A graph of VG’s print circulation decline over the past several years looks like a ski slope – it dropped 20 percent since 2002. But, at the same time, profit increased from 270 million Norwegian krone (31 million euros) to 365 million krone (41 million euros).
• The approach is ‘continuous product diversification and improving production efficiency considerably’ through new prodcucts such as social networks, and doing more marketing: VG spends 10 million euros annually on market examination.
• It pays more attention to distribution. Ensuring good product placement at sales outlet is one important focus, as is establishing new outlets, such as coffee shops.

Torry Pederson, CEO of VG said that good journalism that attracts attention, on all platforms. “Don’t cut down on journalistic resources to cover the important stories,” he said.

The Bakersfield Californian is focusing on who isn’t reading the paper

• In five years, it went from having no weekly newspapers to having three, from no magazines to three magazines, from one website to 11 websites. It created three subsidiaries and built its own social media software.
• Alongside market research there was commitment to invest in new product development – at least 1 per cent of revenues each.
• New products recaptured six of the eight percentage points in consumer reach lost by The Californian. It increased non-core revenue from 1 per cent to 12 per cent.

Mary Lou Fulton, vice president of audience development at the paper said “Before, we focused primarily on the circulation, profitability and content of our daily newspaper (…) The essential shift in thinking was to become interested in who was not reading the newspaper or advertising in it. That was a big wake-up call.”

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WAN Amsterdam (audio): Mobile is not emerging: it’s here and we know how to monetise it, say speakers at Digital Revenue Goldmine

A range of mobile experts at the WAN World Digital Publishing Conference gave a more optimistic picture than at the AOP summit earlier this month, where speakers, including ITV’s head of mobile, said that we are still waiting for the year of mobile.

But in Amsterdam, just a few weeks later, that sentiment was turned on its head. That next year will be the year of mobile is what people have said each year for five years, said Ilicco Elia, head of mobile for Reuters. No, ‘it’s here’, he told the assembled range of newspaper experts at the World Digital Publishing Conference 2008.

Where as Elia once was employed in ‘emerging media’ for Reuters, he now very much part of the mainstream product: “mobile has since emerged,” he said.

Elia certainly objected to one of Martha Stone’s slides during her presentation on online media, which said ‘mobile advertising to become a real business in a few years’. ‘My boss will shoot me, if he sees that’ he said. Elia’s been telling him that is already the case for a while; it is a real business.

While Elia stressed that he did not think “you should be going into mobile to make a lot of money immediately.” He said, “you can make more and more money slowly, slowly. Integrate into the rest of your products and it will come.”

His presentation touched on examples where Reuters have successfully monetized mobile: in the IBM ‘Stop Talking, Start Doing’ campaign (a slogan that should be applied to mobile, Elia said); by using Nokia phone cameras on for fast and effective reporting, and for widgets on iGoogle.

To think about search engine optimisation (SEO) is “a complete and utter given,” he said.
“You have to do it – SEO and SE marketing – and it is a cheap way to send people to your site,” he said.

The other mobile speakers sharing the stage, Jorma Härknönen, the senior vice president at MTV Media in Finland, responsible for internet and consumer businesses said were of similar opinion and Fredrik Oscarson, the founder and VP new business director for Mobiento, a Sweden based mobile marketing agency, were of similar opinion.

“Give it five years time, and I think people will choose to surf news on the mobile, because the mobile will have functionality [e.g GPS] that the internet doesn’t,” Fredrik Oscarson told Journalism.co.uk.

A short interview with Oscarson can be listened to here. He talks about mobile content for newspapers and different ways of advertising on mobile.

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Online media consumption up by seven per cent, as a result of financial strife

Yesterday, Beet TV flagged up that a record number of users seeking online media information led to a seven per cent spike in traffic for Akamai, the delivery network which carries the internet flow for NBC, the BBC, Reuters and other news sites.

The current economic turmoil, hurricanes and the presidential campaign has helped boost the need for online information. At their peak, Akamai were registering 3.7 million requests per minute.

The spike follows a trend for online news sites doing well in times of financial strife: last month site traffic ‘exploded’ at the FT.com, as a result of the drop in share prices.

The need for information was felt on Wall Street, coinciding with a redesign of the Wall Street Journal Online. “Monday set an all time record of two million visitors”, a Wall Street Journal spokeswoman told Beet.TV.  Traffic on Tuesday was nearly as high.  “These are pretty big numbers, considering monthly unique visitors are 17 million,” she said.

The irony is that financial disaster, hurricanes and presidential elections seem to be a good thing for the world of online media.

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New media types among Evening Standard’s 1000 most influential Londoners

Peter Mandelson had to be a last minute addition to the list because the magazine had already gone to press: being offline seems to be a recurring theme for the London Evening Standard’s 1000 most influential Londoners list, out this evening.

Can we get an online version? Can we heck! After time wasted going round the editorial houses through the Evening Standard switchboard, Brighton-based Journalism.co.uk is getting sent a print version.

So in the meantime (till the print copy arrives) here’s the online media and general media types we’ve spotted on the list of 50 that are featured on the website. And it looks like new media gets a fairly good representation.

The little ‘see new media’ under the names almost had us thinking we could click on links… no chance. Well, we’re not in London; we don’t really exist, clearly.

Shiny Media’s three founders are included – and quoted as being “highly influential in the UK online world”. They aren’t among the very top 50, but you can see a scanned in bit of the list on the Shiny blog.

Media/Online types from the top 50:

• Nikesh Arora, GOOGLE, EUROPEAN VP: Boss of the internet giant’s most important base outside California, bringing in close to a billion pounds a year in advertising revenue in the UK. Landed Google job after 17 interviews. (New Media, TV & Radio)

• Jonathan Ive, 41, APPLE, DESIGN GURU: The world’s most influential product designer, involved in the iPhone and iPod. He is returning to British roots, buying a £2.5 million retreat here. (New Media)

• Mark Thompson, 51, BBC, DIRECTOR-GENERAL: From deception scandals to swingeing job cuts, Thompson has had to weather many storms while rival broadcasters pitch for a slice of the corporation’s income from the licence fee (Television & Radio)

Outside of the big 50 we’ll have to rely on the Guardian’s Media Monkey for information:

“…chief exec James Murdoch, Ashley Highfield, chief exec of the Kangaroo on-demand TV project and, drum roll please, Evening Standard owner Lord Rothermere, chairman of DMGT! Who’d have thunk that thisislondon.co.uk was such a groundbreaker?

Other media bods on the list were Paul Darce, Rebecca Wade, Ed Richards, Mark Thompson, Simon Cowell, Simon Fuller, Nick Ferrari, Emily Bell, Eric Huggers, Evan Davies, John Humphrys, Jay Hunt, Peter Horrocks, Alexandra Shulman and Gok Wan.”

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Survey showing that ‘trust in the UK’s national media is on the up’ actually shows nothing

Do you trust the telephone more than the internet, might have been a more valid question than that asked by media company Metrica’s UKPulse survey this week, when it questioned respondents on what they thought were the most trustworthy forms of media.

According to their press release (to which there is no link on the Metrica site), the study asked 13,000 UK adults whether they trusted the internet more than newspapers.

So far so good – it’s an important question. But in the company’s analysis of the results, it compared the internet with news sites.

“The internet in general has gained four percentage points, with 34% of UK adults now saying they trust its content. News sites as a specific online media type though do fair [sic] a lot better with 54% – more than national newspapers!”

That’s like comparing the percentage of people who trust the printed pages of books, with the percentage of people who trust Bill Bryson. It’s simply not a useful comparison.

The internet is the publishing medium, and is not comparable to TV channels or newspapers, which are editorially directed. The internet is the technology by which material is reproduced (in some cases the same material as that appearing in newspapers). When people said they trusted television they weren’t talking about their television sets, rather the channels they watch.

By and large, news site content is the same as the content of newspapers, so it seems bizarre that people trust online news sites more. What is even more baffling, is that blogs fared worse than news sites for gaining people’s trust. But, these very news sites have blogs.

I need persuading that any kind of fruitful analysis can be gleaned from this rather badly thought out study. When someone comes up with relevant and comparable categories then this type of study would be extremely revealing.

For example, do people trust a well-known newspaper journalist’s blog more than an unknown blogger’s?

Furthermore, as Adrian Monck points out in the comments on Roy Greenslade’s blog:

“The problem with trust polling is that it says nothing about the reliability of the media, whilst giving the appearance of providing an answer…”

Greenslade himself asks us about the significance of the increase in trust in UK media, but I think the real question to be asked here is how to profitably analyse people’s trust in different types of online media.

Does anyone know of any good studies conducted on people’s trust in new media? Or how best to measure the media’s reliability?

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SpinSpotter: unspinning online news?

Aimed at uncovering ‘bias and inaccuracy’ in online news stories, new service SpinSpotter has gone live.

The site, which describes itself as ‘very beta’, lets users install a special toolbar – Spinoculars – to identify, share and edit online articles, which they consider biased.

“I believe that journalism has become spin-heavy because journalists operate in an echo chamber. They eat with other journalists, socialize with them, and ride in cabs together. Closeness of groups can drive closeness of opinion and intellectual laziness,” said Todd Herman, founder and chief creative officer of SpinSpotter, in an open letter.

SpinSpotter has attempted to create an objective criteria for what is and what is not biased by working with US journalism schools and using the Society of Professional Journalists’ Code of Ethics.

“Their [the journalism schools'] expert knowledge (…) were then combined with guided user input and sophisticated algorithms to identify each instance of bias and inaccuracy in online media, whether it is a reporter stating opinion as fact, an unattributed adjective, a paragraph lifted from a press release, or an expert source with a clear conflict of interest,” a press release from SpinSpotter said (it’s okay, I’ve flagged it up and linked to the release).

Looks like the Spinoculars are only available for Firefox at the minute. Once downloaded and turned on they’ll identify if elements of a news story have previously been identified by another SpinSpotter user.

You can also use them to select and report articles or parts of stories that are biased according to different ‘rules of spin’, whether its as a result of the reporter’s voice or a lack of balance.

SpinSpotter comes hot on the heels of NewsCred – a site aiming to gauge the credibility of news sources – launched late last month.

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Hurricane Gustav hits online media

Hurricane Gustav, which according to Breaking News Twitter reached the coast of Louisiana at 11.19am (BST) today, is being avidly blogged, twittered and mapped by US news organisations online.

The Houston Chronicle has set up a special section of its site – Hurricane Central – to cover the storm, featuring live radar maps of its progress, forecasts of the storm’s path and related news stories.

The Chronicle has also created a guide for readers on how to prepare for the hurricane when it hits.

Kansas City’s KCTV5.com is mapping Gustav with its interactive Hurricane Tracker, which allows users to compare and contrast past storms in the US.

KCTV5 is also streaming live footage from cameras located on the US coast.

Elsewhere intern with the Knox News Sentinel, Willow Nero, is blogging from New Orleans’ airport as she tries to catch a flight to Paris (thanks to Jack Lail for the tip);

A quick search for New Orleans on Twitter Local shows a wealth of residents using the microblogging service to update on their evacuation or as they sit out the storm.

Mark Mayhew, twittering from 932 Bourbon St, New Orleans, is using the service to update followers from the ground:

Weberence has created a round-up of twitterers affected by the hurricane giving a highly personalised account of the storm; while a Twitter account set up as the American Red Cross is giving followers up-to-the-minute details of evacuation procedures and safety information.

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Innovations in Journalism – MediaGeeks

We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on. So how about a search engine for the media? Welcome Mediageeks.org.

1) Who are you and what’s it all about?
I’m Howard Owens, I’ve been doing online media for 13 years and am a bit of a geek about it.

When I first started thinking about launching a site like [the journalism social network] WiredJournalists.com, I registered the domain MediaGeeks.org. I wanted to create a social network for media geeks just like me.

When Ryan Sholin and Zac Echola and I started talking about the concept that became WiredJournalists.com, they weren’t so sold on “media geeks,” so I had this domain sitting around … and I had been wanting to play with building niche/vertical search engines with Google. I launched my first vertical search engine for RVClub.com in 1998 (with the help of now defunct WaveShift), so this is a concept of long-standing interest.

2) Why would this be useful to a journalist?

Because it allows you to have a search filtered to just media/journalistic topics. Let’s say you’re curious about what media people say about coverage of Paris Hilton … well, a general Google search for ‘Paris Hilton and media’ won’t be fruitful, because of the gazzillion of non-media hits.This search filters out all the non-media sites, so you can get right to the heart of what media publications and media bloggers might be saying about PH and coverage of her.

That’s just an example, but it should point the way to how you can leverage a more filtered search of just media-related sites.

3) Is this it, or is there more to come?
It probably won’t get any more attention, except for adding more media sites as they came along. Google has upgraded the API for the Business Edition of its search product, but not the free version. I’m not sure I’ll have time to do any fancy programming to improve the search engine should those upgrades become available to the free version.

4) Why are you doing this?
Because I thought it would be useful to me (and it has been, though not as useful a I had hoped because even Google search doesn’t always work as well as it should), so I hoped it would be useful to others. Not many people use it, though – I’m not sure if that’s because it’s a bad idea, or a lack of publicity.

I suppose you could argue in a networked world, if it were a good idea, it would have caught on by now. But it’s free to me, essentially, so right now I see no reason to take it down. Maybe it will catch on yet.

5) What does it cost to use it?
It’s free.

6) How will you make it pay?
I don’t need to make it pay, but I would love it if people started using it and some of those Google ads got clicked on once in a while (all out of legitimate interest in the advertiser’s message, of course), and I got to make a little extra money each month. That would be great, but not required.

There is an aspect, too, of giving back to the community, which isn’t something you hear online journalists talk about much these days, but used to be a big concept of being a Netizen a decade ago or so. So, even while the site hasn’t caught on, it is at some level an attempt to give back for all the goodness I get from the web and the online media community.

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PPA Magazines 2008: BBC must collaborate with digital media, says Yentob

The BBC must continue to collaborate with digital media and the magazine industry, Alan Yentob, BBC creative director, has told delegates at the PPA’s annual conference.

Yentob said the corporation would be ‘stunted’ if it did not look for partnerships with other online media and services.

“The way forward for us is a collaborative one, because the public don’t want to be told ‘no entry here, we won’t tell you what websites are also interesting’,” said Yentob.

“If you are going to create a unique resource you need to post it up in all directions.

Yentob said similar partnerships to the corporation’s collaboration with YouTube would be considered in the future.

“The BBC isn’t afraid of collaboration and we want to be able to give away content while at same time being able to control it.”

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Innovations in Journalism – a plug in to ease sorting through web images and video from PicLens

We give developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are working on. Today, it’s searching easily though web images and video with PicLens.

1) Who are you and what’s it all about?
Hi, I’m Alec Jeong from Cooliris.

We’ve developed PicLens, a plug-in that transforms your browser into a 3D environment where you can search, drag, and zoom around thousands of images and videos across the web.

PicLens makes your online media come to life in a full-screen, cinematic presentation that goes beyond the confines of the traditional browser.

2) Why would this be useful to a journalist?
Journalist regularly search for photos and videos on the web, tediously clicking in and out of web pages and image search engines to find the perfect image or video.

PicLens changes all that, by allowing you to search and view 100s or even 1000s of online photos and videos in an instant.

Need to see the photo in detail? Just click a toggle button and the photo or video will go full screen. Jump to the corresponding page of the image or video? No problem.

3) Is this it, or is there more to come?
There is much more, much more to come. In the coming months, we will be adding features that will completely transform the way you use online media.

4) Why are you doing this?
We asked ourselves the question: What would the web be like if, rather than having to browse click by click, we were able find and share information quickly and directly through a single, rich media navigation layer that frees you from the confines of the traditional browser window and web pages?

We believe that you would discover that the web is richer than you’ve believed before, and that the added spatiality would enable you get much more from the rich online media and from your social connections.

5) What does it cost to use it?
PicLens is free to use and available for Firefox, Internet Explorer and Safari.

The “3D Wall” interface is available now for Firefox and IE and is coming to Safari soon.

6) How will you make it pay?
Our goal has always been to focus on providing the ultimate user experience. With several million downloads of our product in just the past few months, we are on a fast trajectory to bring in the next generation online media experience.

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