The Online Journalism Review’s Robert Niles has written a post in which he advises publishers against looking at web analytics and then using the information as reason to focus on reproducing content which has done well in the past. Instead he suggests content-producers cut out what is being shown to not work and focus on something new:
Use your traffic data to show you what coverage to dump, and not what to duplicate. Why waste precious reporting and writing time on articles that no one’s reading, no one’s linking to and no one’s engaging with?
Stop publishing content that your market’s rejected and use the resources you’d spent creating that to do something else instead.
Tipster: Rachel McAthy
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Tags: analytics, journalism tips, Online Journalism Review, tip, Traffic
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