Tag Archives: online innovation

Editors Weblog: Transforming the web with semantic technology

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A post on the editorsweblog.org is looking at the way semantic technology could transform online news searches.

The technology is explained as having the ability to change the internet “from a massive searchable text file into a queryable database”, where related media, or facts, are linked together across independent websites.

For newspapers, semantic technology improves reader engagement by linking together related articles. For readers, that means more context on each story and a more personalized experience. And for advertisers, it means better demographic data than ever before.

Watch the video below, courtesy of editorsweblog.org, for more information on ‘website rules’ being created to make semantic searches more efficient in the future.

Read the full post here…

Roy Greenslade: whole editorial board quits NJ Star-Ledger

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A paper known for its online innovation, like John Hassell’s Expoding Newsroom, now sees its entire editorial board leave.

Greenslade reports via FollowTheMedia that the entire editorial board – except for the cartoonist – have accepted redundancy terms at New Jersey’s Star-Ledger.

“The board (who are responsible for the comment and opinion pages) are among 151 editorial staff, about 45 per cent of the newsroom, leaving the paper,” Greenslade reports.

NMK: ‘Prism of newspapers’ restricting online innovation, says Telegraph assistant editor

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Are there people in the media currently who can take the ‘radical action’ required to drive newspapers forward, Justin Williams, assistant editor of Telegraph Media Group, asked an industry gathering last night.

Speaking at New Media Knowledge’s (NMK) ‘What happens to newspapers?’ event, Williams said the Telegraph had ‘dropped the baton’ after it launched online and ‘seeded the ground for the Guardian very quickly’.

“We’ve been playing catch up for the last two or three years. What is required is radical action. I’m not certain at the moment we have the people in the industry who have the ideas to be radical enough. I think we’re constantly behind the curve with technological change and development,” he said.

“No matter how fantastic our newsroom looks and our web-first model is, we still look at things through the prism of newspapers.”

This ‘prism of newspapers’ is driving publishers to look at e-reading and e-paper technology, which is tied to the idea of print and, if the current fortunes of the print format are considered, ‘the world has moved so far beyond’, Williams said.

Yet changes may be driven by new recruits at the Telegraph, including ‘some pretty young people’, who ‘think utterly differently about what we [the Telegraph] publish and how we interact with it’.

New staff, he added, have been challenging the traditional idea of linear storytelling, suggesting a more ‘horizontal’ approach, for example starting with an interactive idea rather than a text article.

“They’re not necessarily coming from a news editor deciding what the agenda is and driving it down through the chain. It’s actually picking up on something that’s far more ethereal. It’s not user-generated content, it’s something far more nebular than that. It seems to feed an appetite,” explained Williams.

The title is keen to employ people who are ‘able to manipulate data in innovative ways’, he added. A specialist in data and mapping is currently being sought, though the paper has struggled to find the right candidate as yet, Williams said.

Online Journalism Scandinavia: Metro Sweden’s deal with Schibsted part of its ‘Freesheets 2.0′ strategy

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Norwegian media giant Schibsted this morning announced that it’s paying £30m to take a 35 per cent stake in the Swedish edition of Metro International’s free newspaper.

In what is a key freesheet market the former rivals have forged a partnership to collaborate on advertising sales with the new company offering advertisers the chance to reach 4.2 million readers across the Metro and Schibsted paid-for dailies Aftonbladet and Dagbladet.

In February, Metro International CEO, Per Mikael Jensen, discussed his company’s strategic goals with Journalism.co.uk saying that consolidation and online innovation would be key for the development of his newspapers, in what he called the ‘freesheet 2.0 phase.’

“We are entering a freesheet 2.0 phase where we are consolidating our core business and looking at more ways to attract readers,” said Jensen, who succeeded Pelle Törnberg as head of Metro in 2007.

In Sweden, this consolidation will mean Schibsted will stop publication of its free paper Punkt SE with immediate effect so that the new joint venture can focus print advertising around a single free title.

The deal has similarities with the one Metro struck at the end of 2007, when it sold 60 per cent of its Czech operation to its competitor Mafra.

The freesheet giant is currently undergoing a strategic review, and when Journalism.co.uk spoke to him, Jensen said we could expect more deals of this nature.

Today, Jensen refused to rule out further consolidations when questioned by Danish media and said he expected dramatic changes in the Danish newspaper market in the coming months (but refused to go into details).

“We do not just sit there and wait for the strategic review to be completed, but implement strategy from day to day. Strategy is something we evaluate each month. Those who believe the strategic review we now are in the middle of will become some sort of bible, will be disappointed,” said Jensen in the interview with Journalism.co.uk.

In addition, Metro is looking to attract more readers online. It’s launching new versions of its websites in all its markets – it recently launched online for the first time in France – and will consolidate some of its editorial activities by creating an internal news agency in London which will serve all its editions.

Jensen is behind Metro’s new developments and alliances but he remains as pessimistic as ever about the future of paid-for printed newspapers.

“I would be very surprised if more than 25 per cent of today’s paid-for newspapers exist in ten years. Of the newspapers that will survive, many of them will be published online only, or make its paper edition free,” Jensen said.

The two newspaper giants may have forged a partnership in Sweden but they remain embroiled in a head-to-head competition over their market leading freesheets in France and Spain.

However, Metro International still has a lot of work to do to convince investors that its business model – the company is still loss-making even though it narrowed its first quarter net loss to £5.1 m – has a profitable future.

Press Gazette: Telegraph technology lab created for online innovation

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In an attempt to break down the divide between technology and editorial sections of the newsroom, the Telegraph has introduced a newsroom lab for all members of staff to develop new online products, and ‘take some of the culture [of the lab] back out onto the floor’.

Online Journalism Scandinavia: Print and online integration ‘not the key to success’

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Image of Kristine Lowe Kristine Lowe is a freelance journalist who writes on the media industry for number of US, UK and Norwegian publications. Today Online Journalism Scandinavia asks why not integrating print and online may be the way forward.

Integration is not the recipe to become a nation’s newspaper of choice, says the editor-in-chief of Norway’s leading news site.

“It is very demanding to take the poll position both in print and online as VG has done in Norway. It demands a very strong focus on both platforms,” Torry Pedersen, the editor-in-chief of Schibsted-owned VG online, Norway’s most profitable and most read news site, told journalism.co.uk.

“Print and online are different disciplines and will only become more different. Until now, we have been so fortunate as to be able to develop on our own and build our own culture,” added Pedersen.

VG.no is organised in a different company than its printed sister publication, VG (short for Verdens Gang).

This separation has transfered into dramatic success because each company has a core business with specific aims, rather than often counter productive aims of a newspaper company producing online and print under one system.

In 2006, VG.no had a profit margin of 42.1 per cent compared to the 12.6 per cent of VG’s print edition. In week 11 2008, the news site had 3m users (according to TNS Gallup).

“Our success is to a large extent built on the fact that VG online has had its own floor and been separate from the rest of the newspaper. This is changing now that VG online has become so big we need more space, but I’m adamant that VG online will be a separate news operation,” Pedersen said.

Pedersen, who has staff keeping a constant eye on worldwide online innovation, told Journalism.co.uk that he had yet to see an example of online and print integration being fully successful.