Browse > Home /

Tip of the day from Journalism.co.uk – starting out in social media

Social media: if you’re starting out in social media remember to leave comments and reactions on other blogs and sites. This can help you network and become part of an online community, giving your work greater exposure. Tipster: Laura Oliver.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

Tags: , , ,

Similar posts:

OJB: Why people stop blogging

December 16th, 2008 | No Comments | Posted by in Editors' pick, Social media and blogging

Paul Bradshaw’s theory on why people stop blogging: ‘They do not become part of an online community’.

“There is a moment at which the momentum of starting a blog fades, and a new momentum – the regular input of community – is needed to continue,” he says.

Tags: , , , ,

Similar posts:

Tip of the day from Journalism.co.uk – research journalism training online

November 12th, 2008 | No Comments | Posted by in Top tips for journalists, Training

If you’re a student choosing a journalism course but not sure if it’s worth the money and time, why not pick the brains of the online community? Visit our forum or TNTJ blog to meet other young journalists. Tipster: Judith Townend.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

Tags: , , , ,

Similar posts:

Postscript to Advertising and Digital Media Awards

October 3rd, 2008 | No Comments | Posted by in Online Journalism

While it’s all very nice that regional digital contributions are being celebrated at the Newspaper Society (NS) Advertising and Digital Media Awards 2008 (it was the first time for blog and digital team catgeories), Journalism.co.uk did raise its eyebrows slightly at the winners of Blogs of the Year…

Gold: Trinity Mirror Midlands – The Geek Files (nice looking but not exactly interactive)
Silver: scotsman.com – Luke Donald (still searching for its whereabouts – any ideas?)
Bronze: Hull Daily Mail -  Lucy Clark for Hullvibe (last updated two days ago)

Perhaps they could take some tips on blogging from the winner of the AOP online community of the year, Farmers Weekly Interactive: its blogs are easy navigated and found from the main site.

And we can’t help but wonder why regional digital is judged in a competition for advertising – why is there not one single category for digital in the regular weekly newspaper awards?

Who/or what would you nominate for your favourite regional blogger/blogs?

Tags: , , , , , , , , , , , , , ,

Similar posts:

AOP: RBI takes four prizes at Digital Publishing Awards 2008

October 2nd, 2008 | 1 Comment | Posted by in Online Journalism

Reed Business Information (RBI) won four of the 16 awards handed out at last night’s Association of Online Publishers (AOP) Digital Publishing Awards.

The publisher was named best online publisher in the business field for the second year running, as well as picking up prizes for best business website, best B2B online community for Farmers Weekly Interactive, and best online advertising sales team in the business category.

Sky News’ website was awarded the gong for best consumer website, while parent company BSkyB was named best consumer publisher online.

The Guardian picked up an accolade for its Katine project and FT.com for use of video online.

The full list of winners (courtesy of a release from the AOP):

Launch 2008 award – Guardian News and Media for www.guardian.co.uk/katine

Editorial team (business) – Accountancy Age, Incisive Media

Editorial team (consumer) – NME.com, IPC Media

Research & insights project – The Origin Panel – Women’s Space, IPC Media

Online advertising sales team (consumer) – Future Publishing – digital agency team

Online advertising sales team (business) – RBI e-newsletters

Innovation 2008 award – Financial Times, Mockingbird Model

Cross-media project – WKD Nuts Football Awards, IPC Media

Commercial partnership – Ford Bite, Channel 4

Use of video – FT.com

Mobile site – Sun Mobile, News Group Newspapers

Online community – Farmers Weekly Interactive, RBI

Best website (business) – XpertHR.co.uk, RBI

Best website (consumer) – Sky News, BSkyB

Best online publisher 2008 (business) – RBI

Best online publisher 2008 (consumer) – BSkyB

Tags: , , , , , , , , , , , , , , , , , , , , , ,

Similar posts:

Was the Scotsman right to sack Nick Clayton for blogging?

September 25th, 2008 | 4 Comments | Posted by in Jobs

Earlier this week Journalism.co.uk picked up an update to Twitter from Nick Clayton, technology journalist, weekly tech columnist for the Scotsman, and recently signed-up blogger for Scottish media news website Allmediascotland (AMS):

The blog post in question – published on Friday 19 – mentioned, amongst other things, Clayton’s attempts to sell his house and the following statement, which seems to have riled The Scotsman:

“All but one of the too many estate agents I spoke to told me not to bother advertising in The Scotsman. Whether you’re looking for work or a home, the web’s the place to go.”

Clayton was told he was fired by Alison Gray, editor of the paper’s Saturday magazine, just hours after the post was put live, with it cited as the key reason behind his sacking.

“I’d written a slightly controversial blog entry for allmediascotland.com suggesting that, as websites replace printed newspapers, there would be little need for physical offices and that the role of the sub-editor would disappear. I hoped it would be a little provocative, but the most I expected was to have a few virtual brickbats lobbed in my direction,” said Clayton, in a follow-up piece.

Journalism.co.uk tried contacting the Scotsman, leaving messages with Alison Gray and the office of Tim Bowdler, chief executive of Scotsman Publications, but received no response to the following:

- does the Scotsman have a set policy on staff writing for external websites? and are journalists aware of this?

- could the blog post have been amended to prevent Clayton from losing his job?

- why was Clayton sacked for his comments on the state of print advertising after the Scotsman itself ran the story ‘Johnston Press hit by house market woes as property advertising slides’ on August 28?

Admittedly there’s no disclaimer on Clayton’s AMS blog – e.g. ‘the views expressed here are my own and do not reflect those of my employer’ etc etc – but nevertheless was this the right course of action for the Scotsman to take?

There’s nothing to stop a journalist from setting up their own personal blog or contributing in their professional capacity to another blog site – either as poster or commenter – and as the trend for doing so continues to grow more popular, will publishers start setting out stricter guidelines for what staff can and can’t say elsewhere?

Reactions like this and the idea of more stringent restrictions on where journalists can write online are counterproductive: letting journalists write, comment, engage and react with colleagues and readers online can help build an online community around them and their content, driving users back to the publisher’s site.

Spilling company secrets is one thing, but Clayton’s post was hardly exposing something that’s hidden from the rest of the newspaper industry.

Clayton has told me he’s contacted the National Union for Journalists (NUJ) (who haven’t got back to me either for that matter) – and I’ll be really interested to hear its stance on this: firstly, in reaction to the immediacy of his sacking; and more importantly, as to what this means for journalists working online, in multimedia and for multiple taskmasters.

Tags: , , , , , , , , , , , , , , , , , , , , ,

Similar posts:

Harpers relaunches as TalkingDrinks.co.uk

July 22nd, 2008 | No Comments | Posted by in Uncategorized

The website for the wine and spirits industry Harpers.co.uk is relaunching with a new name and expanded coverage of the industry.

The Nexus Business Media title will be called TalkingDrinks.com from July 24 and will include a range of new interactive features, such as blogs and forums, a press release from the publisher said.

Breaking news will continue to lead the site, but the new features will build an online community for the industry, David Shrimpton, Nexus Business Media digital managing editor, said.

Future plans for the site will bring more photo and video content and a personalised MyTalkingDrinks section.

“We don’t do magazines online. We make great magazines, and great online business experiences,” Neil Thackray, Nexus’ chief executive, added.

Tags: , , , , , , , , , ,

Similar posts:

Digital Journal launches revenue sharing for its citizen journalists

April 24th, 2008 | 1 Comment | Posted by in Citizen journalism, Journalism

Digital Journal has relaunched its citizen journalism site, which now includes a revenue sharing initiative for citizen journalists.

Regular contributors to the site can now qualify for a share of the ‘moneypot’ made up from advertising revenue and the site has reportedly already paid out $38,000 to citizen journalists.

The initiative applies to news stories, rather than blogs, journals, groups, photos or video, and is calculated on the number of news stories each citizen journalist uploads rather than purely on the popularity of individual posts.

Citizen journalists who would like to be paid for their contributions must first have their work approved by the Digital Journal board to ensure they ‘have a solid understanding of spelling and grammar, and can show an ability to find and research relevant news.’

The move distinguishes the social news site from competitors such as Newsvine and Norg as the first online community to share a portion of revenue, albeit to a small percentage of its total users.

Tags: , , , , , , , ,

Similar posts:

Online Journalism Scandinavia: Personality pays in the pay-per-click economy of blogging

April 21st, 2008 | 2 Comments | Posted by in Advertising, Journalism, Magazines

Image of Kristine LoweKristine Lowe’s (left) Online Journalism Scandinavia this week looks at the demand for celebrity bloggers in Sweden.

Swedish lifestyle sites are using celebrity bloggers to drive traffic and to help lure attractive advertisers to their sites.

Swedish blogger Katrin Schulman (below) recently made it known she was keen to move her delicately named blog, Fuck you right back, away from lifestyle site Stureplan.se, in search of a pay per click deal.

Schulman is big news in the Swedish blogosphere. She is married to one of the nation’s most successful bloggers (neither known for mincing their words, hence the name of her blog), her husband is also part of a family that is old, aristocratic and influential in its own right.

image of Katrin Schulman

She told the Swedish media: “I only work on commission. Four pence per unique visitor per month,” and promised to deliver nothing short of 120,000 visitors to any potential site wanting to host her blog.

It’s a far cry from the digital era sweatshop described by The New York Times.

She was eventually hired by Sthlmsfinest.com, a website and online community focused on celebrities and a direct competitor of Stureplan, which is a general lifestyle magazine and site born out of Stockholm’s club scene.

“We have seen a 15,000 increase in visitors just in the couple of days Katrin has been blogging here. She has a lot of readers,” Alexander Erwik, editor-in-chief of Sthlmsfinest, told Journalism.co.uk.

All the bloggers the site hired by Sthlmsfinest.com to write high-profile blogs about music, fashion and trends have to bring in their own audiences, Erwik added.

He also said that he hoped that in just two weeks hiring Schulman would have brought a substantially traffic increase from 70,000 users to around 100,00 readers to the site.

Tags: , , , , , , , , , , , , , , , , , ,

Similar posts:

Facebook useful to local news? If it opened up the networks

January 10th, 2008 | 2 Comments | Posted by in Citizen journalism, Online Journalism

The Guardian may be adopting strategies to make itself more Facebook-friendly but the lack of truly local geographical networks on the social networking site makes it more difficult for smaller papers to make great use of it.

The UK currently has 17 regional networks that users can become part of, here they are:

facebook grab

The regional networks, which unsurprisingly centre on larger towns and cities, offer reporters a great ‘in’ to the online community on their patch. A reporter working for the Manchester Evening News, for instance, or one of its smaller titles in the Greater Manchester area is at a distinct advantage over a reporter working on a paper in a smaller town:

facebook grab

Just a brief, cursory glance at the Manchester group throws up leads for several potential stories amongst its 500,000 plus members. The ‘See what’s popular’ feature and the discussion board make it a simple place to seed stories as well as one in which to ask for information and pick up leads. But where would you go if you lived in Burton on Trent?

Burton is a town in Staffordshire that – if you’ve defining it in terms of Facebook regions – is slap bang between Nottingham and West Midlands. Not much use then if you’re a reporter on the Burton Mail.

Burton has 103 groups related to it on Facebook – a lot of ground to cover for any hack – but like many other towns across the UK it has no network and Facebook doesn’t allow users to establish there own networks. Users have to make that request to the site:

facebook grab

If Facebook gave it’s users the ability to create these networks themselves it would solve a lot of headaches, but don’t expect that to happen in a hurry. So come on reporters on papers in Burton, Derby, Reading, Cardiff, Norwich and the like. Get a campaign going to get your town recognised as a network on Facebook. It can make the day job a hell of a lot simpler.

Tags: , , , , , , , , , , , , , , , , ,

Similar posts:

© Mousetrap Media Ltd. Theme: modified version of Statement