#Tip of the day from Journalism.co.uk – Seven steps for building an online community

Poynter has a seven step guide for building an effective community management plan. Community managers are recommended to:

1. Define goals (10,000 Words also has some tips to help you establish social media metrics);
2. Profile your target community. Satirical website the Onion has detailed its audience here. Poynter’s seven steps post recommends brainstorming ideas of who your target community will be;
3. Identify influencers and key people with a large social media following;
4. Create social media-friendly content. Poynter gives the example of linking to other sites than your own so you become a trusted source;
5. Optimise content for sharing. The post discusses share buttons and encourages you to think about headline writing;
6. Create interaction guidelines. Poynter recommends giving some thought to this and keeping a note of issues as they arise;
7. Monitor the community, then improve. The post suggests tools such as Tweetdeck and learning on the job.

The full post is at this link.

Tipster: Sarah Marshall

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.

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Questions on use of social media during London riot coverage

Over on his blog, Andy Dickinson, who teaches digital and online journalism at the University of Central Lancashire, reflects on a question he posed via Twitter last night, while monitoring activity on the platform in relation to the violence taking place in London and beyond.

He said his question was prompted by Tweets from journalists outside London stating that nothing was happening on their patch. But other Twitter users were quick to cast doubt on his statement.

His blog post details the points made, but one of their points was that the value of what a journalist reports is not always about news but the provision of information. That, as a trusted source, journalists could let the online community know whether or not there was substance in rumours circulating on sites such as Twitter, that violence was building elsewhere.

Ultimately Dickinson “held up his hands” (via a hashtag), and his subsequent blog post today (9 August), reflecting on the issue, and some elements of the argument he still stands by, gives some food for thought about the use of social media by journalists in these sorts of situations.

Despite protestations of its importance ‘no news’ statements like that would never make the front page or head of a bulletin.  As Neil Macdonald pointed out that they where [sic] more information than news. Journalism as a source of information – very valid.

A few tweets did quote authoritative voices – police etc. That was better. Some proper information in there. Many did not.

Online video journalist Adam Westbrook also offers his thoughts in this blog post, on what he calls the “messy” situation for the media using social media/user generated content. He got caught up in the so-called “mess” when retweeting video footage which was originally linked to the wrong location.

On the plus side, I do think real-time web’s ability to self correct is extraordinary. My blunderous retweet was corrected within five minutes. If you don’t mind taking stern words from other users, it’s a rock solid facet to the platform.

However, Twitter being used by journalists, who (hopefully!) question sources and try to verify, is one thing. But non-journalists aren’t necessarily as skeptical of information. A rumour to a journalist could be read as fact by someone else, especially people who are scared.

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#Tip of the day from Journalism.co.uk – 10 lessons in community strategies

From running a hyperlocal blog to a major national news site, actively building and maintaining communities around content is becoming increasingly important.

Paul Bradshaw’s Online Journalism Blog has 10 tips for those looking to do so, covering sustainability, analytics, the importance of real-world events, and more.

See the full list at this link.

Tipster: Joel Gunter

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.

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#ijf11: Be accessible, be realistic, Guido Fawkes advises small news outlets

Accessibility and community are key to having an impact as a small online news outlet, political blogger Paul Staines (aka Guido Fawkes) told the International Journalism Festival this morning.

Some of my best stories come from my readers.

If I want to contact the Sunday Times investigations editor, I can maybe ring the switchboard but I probably won’t get through.

I have my phone number and email address on my site. Alright, you won’t get though to me directly, you’ll get an answerphone, but I will get back to you.

And there is the promise of a free T-shirt if I use your information.

Staines cited the recent example of an image of David and Samantha Cameron looking terrifically glum waiting for a Ryanair flight to Malaga.

The image was sent to Staines by a reader, and within an hour he had published it and sold international syndication rights, making enough money to fund the blog for a month.

The blog shared the money with the photographer, he hastened to add.

Another important factor is being realistic, he said, knowing what you can and can’t do.

The Guido Fawkes blog is a two-man operation, and “can’t spend a long time investigating a corporation across five continents”.

The way we approach it is much more tabloid, more hit and run, but we will keep coming back to a subject and wear at it to get results.

We’re not worried about getting scooped as long as we keep at the story.

He put that need for realism in sobering financial terms when he said that he had bid £10,000 – as much as he could – for the MPs expenses disk, but came up against the Telegraph, which bid £100,000.

Since its modest beginnings, started “on a whim” in 2004, the blog has landed “one politician is jail, a few fired, a few resigned”, Staines claimed. “Oh and a few special advisors, I forget about them”.

Not all of them perhaps, The Guido Fawkes blog was responsible for a story about William Hague sharing a room with a young special advisor, who resigned as the story spread like wild fire across the nationals.

Compared with larger, more established news organisations, Staines’ disregard for the need for double checking the facts was another advantage, he said.

Newspapers have to have double sourcing and verification, Whereas I’m more likely to take a flyer and a risk with the lawyers.

For that very reason, another important source of stories for Staines is political journalists who have had stories spiked by their editor for not standing up, but who want to get it out.

That’s great, when that happens, because I get all the credit and they get nothing.

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Mashable: Monday is the worst time to post and tweet

Mashable reports on research looking into when readers are most engaged and when is the best time to get traction on posts and tweets.

Thursdays and Fridays are the best days of the week to engage with users via Twitter and Facebook whereas Monday is the “noisiest” and therefore the worst time to engage, according to the study.

Analysing more than 200 of its clients’ Facebook pages over a 14-day period, Buddy Media found engagement on Thursdays and Fridays was 18 per cent higher than the rest of the week, and that engagement was actually even better on Thursday than on Friday. Meanwhile, Twitter chief revenue officer Adam Bain — speaking at the Ad Age Digital conference earlier this week — said that Twitter users are more engaged with tweets on Fridays.

The reason is fairly obvious, says Jeremiah Owyang, a partner at the Altimeter Group: “People are heading into the weekend so they’re thinking about things besides work. They’re mentally checking out and transitioning to the weekend.”

However, [Rick] Liebling [director of digital strategy at Coyne PR] adds that there might be another factor at work: There may be fewer posts overall on Fridays, which means a greater number of average click-throughs.

The above idea, of engaging when there are fewer people tweeting,  is reinforced by this article on the best times to tweet posted on Nieman Journalism Lab last month. It states mined data on retweets and blog posts suggests the optimum time to get traction is at 9pm at night when other traffic has died down.

Mashable’s full post is at this link.

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#Tip of the day from Journalism.co.uk – managing negative comments

Online communities: Advice from Pervara Kapadia at Social Media Today on how to manage comments online, especially when they are negative. Tipster: Rachel McAthy.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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SimsBlog: ‘Top 10 lies newspaper execs are telling themselves’

Judy Sims, once vice president, digital media for the Toronto Star Media Group, offers up a list of lies newspaper executives might tell themselves to deflect from the reality of the crises faced by their industry:

1. “We can manage this disruption from within an integrated organisation”

2. “Print advertising reps can sell online advertising too”

3. “Aggregators are killing my business”

4. “We can recreate scarcity by putting up pay walls”

5.  “Our readers paid for news in the past, they will again”

6. “There will never be enough online revenue to support our newsroom’

7. “No one will ever cover crime/health/city hall the way we do”

8. “Our readers can’t be trusted/they are idiots/they are assholes”

9.  “Democracy will collapse without us”

10.  “I can compete with the best digital leaders/thinkers/creators in the world without becoming an active member of the online community”

Sims gives her own take on the thinking behind the ‘lies’ and why she thinks they’re false – agree or disagree?

Full list at this link…

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The new Student Publication Association needs to converse with existing communities

Josh Halliday, an undergraduate journalism student at the University of Sunderland and InJournalism editor, takes a look at a new student organisation. A version of this post originally appeared on his blog. A disclosure: he launched Euro CollegeJourn, an online student community, earlier this year.

The UK-centric Student Publication Association will be a ‘national representative body’ for student publications ‘which supports student publications and their contributors by offering guidance, knowledge sharing, links in to the industry and become a forum for all involved,’ according to notes from a preliminary meeting last week, which I have permission to quote from.

These early developments suggest that online resources will be central to the SPA (or SJA according to their website.) Such online resources will seek to provide information and resources regarding good practice and legal issues.

Member publications will have the option to upload their content to the SPA website allowing for ‘affiliated publications’ and industry experts to see their work and, presumably, offer feedback and advice.

There is also plans for an ‘alumni association’ to allow for ‘strong industry contacts to be sustained and have a base of knowledge and experience which affiliated member publications can use to their advantage’.

Regarding the set-up, there will be nine regional representatives whose job it is to report back to a central body, enabling the Association to make ‘informed decisions about how it should operate and run itself’. The regions represented are: London and East Anglia, South East England, South West England, the Midlands, North East England, Wales, Ireland and Scotland.

Now my take. Any organisation which acts as a forum for student journalists and student journalism can only be a good thing.

I think the SPA would do well to get in touch with, and be inspired by, CoPress in the US. CoPress are, in their own words, an ‘organization dedicated to providing college news outlets with the technical resources and support network they need to innovate online’.

Look at what they’ve done with a wiki, a forum, published conference calls, engagement with the online community through social media; all ‘best practice’ essentials, in my opinion.

I admit, when I received the email from the SPA, it concerned me that it was the first I’d heard of their plans.

It would have been good to see mention of it on Tomorrows’ News, Tomorrow’s Journalists, a purpose-built forum for student journalists.

Similarly, with Euro CollegeJourn. Even though my project is currently on a summer hiatus it would have been good to see Association members involved with it.

In the hope the SPA will join the existing and evolving online conversation. I’ve reserved a Twitter account especially for them. It’s @StudentJournUK – take it, it’s yours.

Nonetheless, I wish the Association every luck. What better time can there be for meaningful collaborative work between journalism students?

What would you like to see a representative body for student journalists and student publications do? How could they help you out? Leave a comment below.

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Robert Niles: ‘Communities are key in building websites’ advertiser support’

Robert Niles looks at the monetary benefits of an online community over on the Knight Digital Media Center’s OJR blog: “If a website’s editorial mission focuses on building community, as I’ve argued, so should its advertising sales strategy focus on community as well. Don’t fall into the trap of selling potential advertisers nothing more than numbers; don’t neglect to sell them on the opportunity to support the community that you are building.”

Full story at this link…

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Tip of the day from Journalism.co.uk – locate an existing community before launching a new one

Online communities: Looking to launch a blog, forum or online community for your readers or users? Do your research and see what social media your community is already engaged with. Don’t set up a LinkedIn group if there’s already a strong presence on Facebook. Tipster: Laura Oliver.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.

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