Editors' Blog | Journalism.co.uk » online communities

Ten things every journalist should know in 2012

Sarah Marshall — Tue, 20 Dec 2011 10:49:14 +0000

Image by Tormel on Flickr. Some rights reserved.

Here are 10 things every journalists should know in 2012. This list builds on 10 things every journalist should know in 2009 and 2010. It is worth looking back at the previous posts as the ideas are still relevant today.

1. Learn from Leveson. The Leveson inquiry into the culture, practices and ethics of the media has specifically scrutinised journalism and the industry, but social media (and therefore popular opinion) is also holding it to account. Journalists need to be sure that the means really do justify the ends for a story and must be crystal clear about the legalities of their actions. And they need to be more transparent about the sources of stories, where the source will not be compromised. If a story originates from a press release, acknowledge it.

2. Curate and share. Social sharing is a great way for a journalist to add value to their personal output (also see point 9).

You can share articles of interest to you by tweeting, adding curated links on your personal blog and using bookmarking site like Delicious or Pinboard.

Doing so will raise your social capital and help you to engage with your peers, contacts and your audience. Online influence and reputation may well become as important as your CV with the rise of tools like Klout and PeerIndex.

3. Invite others in. Your readers graze content, snacking from several news sites – so help them out. Include links to external content on your news site and post news from other outlets on your organisation’s social networks.

Although readers will still have a brand affinity, they are much more promiscuous in their reading habits, consuming content from a wide variety of news outlets. So acknowledge this and make your news site a destination not just for your journalism by providing links to content from other publishers.

4. Know your niche. Technology is driving the delivery of niche content. Where specialist titles once required consumers to hunt them down via postal subscriptions and visits to larger newsagents, niche content is now delivered instantly online and via apps and is more easily found. Specialise in an area that interests you, blog about the subject and share links.

5. Think multimedia on multiplatform. There has been much debate about tablets revolutionising publishing, but many magazines are simply pushing out their print version via non-interactive PDFs, aided by new delivery systems such as Apple’s Newsstand.

Publishers are opting to offer consumers a laid back reading experience in the knowledge that tablet owners read in the evenings when they have time to consume in-depth news. Publishers will also need to play to the strength of the tablet device, allowing interactive content such as video to shine, and focus on providing consumers with a reading experience that is different to that of a newspaper.

Journalists can be ahead of the game by developing skills in video, audio and other types of multimedia that can be used to enrich storytelling in apps and on other digital devices.

6. Data is not just for geeks. Data is driving journalism but many journalists are afraid of the numbers, spreadsheets and code. But all journalists need to know how to spot the nonsensical numbers in a press release, to be able to accurately make sense of statistics, and understand how to find a story in a study.

Take these examples of data used for investigative journalism from the Guardian: Afghanistan war: every death mapped and reporting the riots. But as well as in-depth data reporting, be aware of the free tools to get you started such as these ManyEyes visualisations, showing the number of women in British politics by party, of Manchester City Council spending or debt in the English premier league.

Be aware that data can be misinterpreted. Take this Express front page splash on a cancer study and read about the pitfalls highlighted by data journalist James Ball in this presentation given at news:rewired, a conference for journalists.

7. Focus on what works – do less to do more. No news organisation however well resourced can achieve everything. Work out what works and strive for excellence in that area.

Sometimes you need to take a step back to see where your priorities should lie. You may realise it is better to write one original feature than chase five stories already in the public domain.

8. Look to new off-site audiences. Don’t just focus on clicks on your site. If 10,000 people listen to your podcast on SoundCloud, 1,000 people click on a Storify or 10 people comment on a story on Facebook without visiting your site they are still being introduced to your title and brand and may visit in the future.

9. Add value. Readers will be able to get a story that is in the public domain from several sources so make your content count. Consider yourself a collective educator by adding value to everything you produce by including links and background information. Think of the way the Guardian’s liveblogs, such as Andrew Sparrow’s politics liveblogs, curate and add context. Act as a guide to your readers on your site, on Twitter and on other platforms.

10. Online communities are no substitute for offline communities. Journalists must still meet people, build trusting relationships and nurture real-world contacts.

For a day of inspirational ideas in journalism sign up to attend news:rewired – media in motion, a conference for journalists. It is being held at MSN HQ, London on 3 February 2012.

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#jpod: Lessons from the NY Times and Guardian in managing reader comments

Sarah Marshall — Fri, 09 Dec 2011 15:25:17 +0000

The New York Times last week introduced a new category of “trusted commenter”, which it describes as an “invitation-only programme designed for our most valued commenters”.

In this podcast Journalism.co.uk technology correspondent Sarah Marshall speaks to Sasha Koren, deputy editor of interactive news technologies for social media and community at the New York Times; Meg Pickard, head of digital engagement for Guardian News and Media; and Tamara Littleton, CEO of eModeration, a social media management agency that handles outsourced commenting.

The #jpod looks at how the New York Times pre-moderates the majority of comments and how the Guardian post-moderates most of its comments. The podcast also has tips for community managers in encouraging debate, diffusing heated arguments and rewarding readers.

You can also read advice from Tamara Littleton in this guide on how to manage reader comments as a journalist.

You can hear future podcasts by signing up to the Journalism.co.uk iTunes podcast feed.Similar Posts:

Poynter: NY Times introduces unmoderated comments for ‘trusted commenters’

Sarah Marshall — Thu, 01 Dec 2011 12:12:17 +0000

Poynter has an interesting post highlighting the overhaul of the New York Times’ commenting system.

The news outlet has introduced “trusted commenters“, which the Times describes as an “invitation-only programme designed for our most valued commenters”.

Those who have proved to be trusted by consistently having comments approved will be allowed to leave comments that will be made live immediately without the need for moderation.

Poynter’s Jeff Sonderman explains the overhaul of the NY Times’ commenting system:

The trusted commenter programme is the most significant new feature, in my opinion. Those who join will have to submit and verify real names, a profile photo and hometown by connecting a Facebook account. (Some people object to using Facebook, so other identity verification methods may be supported later, [Sasha Koren, deputy editor of interactive news] said.)

In exchange they get instant commenting, as well as a higher profile on the site. With a special “trusted” logo attached to their color photo and full name, they stand out visually from the other commenters who usually have an anonymous username and no profile photo.

Sonderman’s full post on how New York Times’ overhaul of its comment system and how it grants privileges to trusted readers is at this link.

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#ijf11: Are paywalls incompatible with community engagement?

Joel Gunter — Thu, 14 Apr 2011 12:42:10 +0000

A member of the audience in this morning’s online community engagement session at #ijf11 asked the panelists this interesting question:

Are paywalls entirely incompatible with community engagement?

The general response from the panel was no, not necessarily. Justin Peters from the Columbia Journalism Review compared community engagement behind the paywall to a private members club:

At a private club, membership is restricted, so there are less people there, but you could say that they feel more connected to each other and to the club. The quality of the interactions and ties that are forged are stronger.

But, Peters added, “the bet is, does anyone want to join the club? Is it sustainable?”

Ed Walker, online communities editor at Media Wales, (pictured left) referred to Joanna Geary’s keynote speech at Journalism.co.uk’s most recent news:rewired conference, in which the Times’ communities editor talked up the value of having a smaller number of readers that the publisher knows more about, and who engage with the content in a more valuable way.

With Media Wales, Walker said that “it is better to have two really well informed comments than twenty that just say something like “I agree”.

How to approach comments formed the heart of the discussion during the session, with panelists addressing how publishers can drive comments on more complex or long-form content and whether good comments should be promoted somehow.

Walker said that the problem with users commenting on certain stories and not others was to do with confidence. He said that Media Wales had tried to address the issue by encouraging users to use recommend buttons as well as commenting.

We turned to recommend buttons, because people don’t have the confidence to comment on the large investigations or complicated stories. And when you look at the stories that have been recommended, compared with those that have comments, they are often very different.

Walker also described how Media Wales often take the best comments and publish them in the next days newspaper, often alongside a related article, as a way of encouraging print readers to become more involved online.

In terms of publishers attempting to promote and reward good quality comments, the Huffington Post’s Josh Young said that the site encouraged its quality commenters by offering badges for a history of good contributions, but he stressed that it was essential for news sites not to shut out comment threads that became off-topic conversations.

Its great that people are talking on your website instead of in their living room, you should be proud of that. If you can restructure, rearchitect your site so that poeple can have conversations like they have in cafes and in their living rooms, you have really succeeded.

Young added that the Huffington Post had experimented with two ways of promoting quality comments on the site:

You can absolutely find ways to elevate the most enlightened comments. At the Huffington Post we had two ways of doing this, one was an editorial way in which the writers indicated which comments were good, then readers would get a little badge that indicated they had a history of good comments in politics, for example.

The other way was a machine learning engine. We took a thousand comments and entered looked for statistical tendencies about what makes a great comment and what doesn’t. It doesn’t work perfectly but it works beetter and better as we continue to improve it.

Paola Bonomo, head of online services at Vodafone Italia, said that she thought that using technology to improve the quality of comments was a good thing, but echoed that a balance was needed between rewarding quality comments and heavy moderation, which just discourages people across the board, she said.

Ed Walker took part in a similar session at Journalism.co.uk most recent news:rewired conference. You can see video from the session here: news:rewired video: Building an online community from scratch

See the full agenda for Journalism.co.uk’s upcoming news:rewired at this link.Similar Posts:

Sky News forums: what went wrong?

Laura Oliver — Fri, 05 Nov 2010 16:57:57 +0000

Suw Charman-Anderson looks at what went wrong with Sky News’ forums, which were shuttered last month. A thoughtful post on community management more generally:

If Sky News have not been paying full attention to their community, then they only have themselves to blame when things go south. You can’t just leave people to it. As human beings we are used to living within constraints, and the idea that the web is a place where they are not needed is a myth. Communities need limits, and those limits need to be communicated, discussed and thoughtfully enforced.

Full post at this link…Similar Posts:

Sky News website closes down discussion boards

Rachel McAthy — Tue, 26 Oct 2010 15:16:09 +0000

Sky News last night closed down its website’s discussion boards claiming that debate on the platform had been reduced to “meaningless abuse”.

In a post Simon Bucks said that although the boards were “very popular” they had been hijacked by a small number of people.

At Sky News we welcome robust debate about the news, but we want it to be of a high standard. I am afraid that too often on the discussion boards threads which started intelligently would degenerate into mindless name calling.

If you want to contribute to the broad debate, you can still post comments on news stories and on blogs. In addition we intend to run more web chats like the ones last week with our correspondents Alex Crawford and Stuart Ramsay and will develop other ways of allowing intelligent debate about current events.

To those who used the discussion forums sensibly and did not abuse them, or other users, I can only apologise. A small number of people have spoiled it for the majority.

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#Tip of the day from Journalism.co.uk – building a digital community

Laura Oliver — Wed, 18 Aug 2010 08:00:33 +0000

Community: Neil Perkin, former director of marketing and strategy for IPC Media, shares his top 10 tips for building a digital community in this expert blog post. Tipster: Laura Oliver.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.Similar Posts:

The changing face of the news editor in the world of social media

Rachel McAthy — Mon, 02 Aug 2010 12:05:54 +0000

The freedom attributed to the world of online journalism supports the notion that the internet fosters equality. When it comes to news, we can be our own gatekeepers and use social media to carve out our own news agenda.

The issue is at the heart of a post on Nieman Journalism Lab by Ken Doctor, looking at the evolving image of the news editor within social media, from the experienced newsdesk figure to our community of online friends.

In this hybrid era of straddling print and digital publishing, the role of the gatekeeper has markedly morphed. It’s shifted from “us” to “them”, but “them” includes a lowercase version of “us”, too. Gatekeeping is now a collective pursuit; we’ve become our own and each other’s editors.

With social media, the serendipity that came with turning pages and suddenly discovering a gem of a story that an editor put there happens in new ways. We’re re-creating such moments ourselves, each of us―individually and collectively―as we tout stories and posts to each other. A friend e-mails us a story; we might read it, time permitting. We get the same story from three people, and chances are good that we’ll carve out time to take a look.

Doctor says that in the future news organisations will need to “harness this power” by combining a professional and traditional news judgement with the value and reach of social media networks. Additionally – never underestimate the importance of aggregation in appealing to social media audiences.

Go ahead and call it gatekeeping, but think of it with a different slant when it comes to flexing those well-honed news judgment muscles. These days editors have a much bigger bank of news and features on which to draw. It’s not just what staff reporters and wire copy offers; it’s the entire web of content.

See his full post here…Similar Posts:

#Tip of the day from Journalism.co.uk – don’t forget the forums

Judith Townend — Thu, 17 Jun 2010 08:00:53 +0000

Don’t forget the message boards, says Social Media Today. Its post examining this “overlooked piece of social media real estate” is a reminder to journalists of forums’ fertile ground for tips and story ideas. Tipster: Judith Townend.

To submit a tip to Journalism.co.uk, use this link – we will pay a fiver for the best ones published.Similar Posts:

Cloud on Economist.com aggregates reader comments

Laura Oliver — Fri, 16 Apr 2010 14:09:03 +0000

Not sure how long this has been a feature on the Economist’s website, but aggregating readers’ comments around different topic areas is an interesting way in to a story.

The cloud of terms show the most popular topics from across the site and can be viewed for one-week, two-week or a 30-day period:

Clicking on a term displays all reader comments from across the website relating to that subject, with a link to what article they were left on.Similar Posts:

Currybet.net: Lessons on handling an internet brand crisis from Jan Moir

Laura Oliver — Tue, 20 Oct 2009 08:47:10 +0000

Martin Belam has produced a really useful guide for news and media organisations when responding to the kind of online crisis illustrated by the reaction to Mail Online’s publication of a piece by columnist Jan Moir and her comments on the death of Stephen Gately.

[See related links below]

Belam covers making changes (don’t do so in haste; be transparent and thorough); and planning an ‘escalation procedure’ for your online community.

It’s also important to respond to criticisms and comments everywhere your audience is looking, he says.

“It is going to get easier and easier for people to exchange outrage, and the links and information required to act on that outrage to make a complaint. You need to have a plan for what happens if you find yourself at the eye of a perfect internet storm,” he writes.

Full post at this link…

Coverage on the Jan Moir controversy at this link.

Comment: The rise of ‘smart’ or ‘not so smart’ internet mobs and their pressure on the media

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Nieman Journalism Lab: Gawker stirs up online commenting with new #tips tags

Laura Oliver — Thu, 15 Oct 2009 17:02:38 +0000

Gawker is encourage commenters and readers of its site to share news, links and tips using a new tagging system.

Using a text form on the site, tagging a message with #tips for example will send it to a ‘tips’ page, where all similarly tagged submissions will be pulled together to create a stream.

Individual hashtags for different sections of the site have been introduced as part of the new Gawker Open Forums, reports Nieman Journalism Lab.

“[A]s the front pages of our sites become ever more professional, it’s even more important to allow anarchy to bubble up from below. The goal is to blur the line between our editors and commenter-contributors,” publisher Nick Denton told Nieman.

Starred contributors – e.g. those members of Gawker’s commenting community that have been given a star rating by the site’s editors – will have their tagged submissions immediately fed to the aggregated pages. Other tagged contributions will need to be flagged up by these starred users.

Full story at this link…Similar Posts:

Advice from Guardian.co.uk’s online journalism Q&A

Danielle Colyer — Tue, 25 Aug 2009 10:17:36 +0000

On Friday Journalism.co.uk took part in a live Q&A hosted by the The Guardian’s careers section, allowing new and experienced journalists the opportunity to ask industry professionals for advice on conquering the world of online journalism.

The multimedia panel on hand to answer questions were:

Paul Gallagher, head of online editorial, Manchester Evening News
Laura-Jane Filotrani, site editor, Guardian Careers
Sarah Hartley, digital editor, The Guardian
Alison Gow, executive editor, digital, Liverpool Echo and Liverpool Daily Post
Laura Oliver, senior reporter, Journalism. co.uk
Madeline Bennett, editor of technology news sites V3.co.uk and The Inquirer
Paul Bradshaw, senior lecturer in online journalism, Birmingham City University
John Hand, duty editor, UK desk BBC News website
Alison White, community moderator, The Guardian

Here’s our round-up of the best advice from Friday’s event on how to make it as a successful online journalist in the digital age. You can also read the panel’s responses in full on the online journalism Q&A page on Guardian.co.uk.

Jump to:

What is the best subject to study to help me break into journalism?
But what if I can’t afford to go to university?
What skills do I need to be an online journalist?
How can I make the transition to online?”

What is the best subject to study to help me break into journalism?

[asked by Matt, who is studying English literature and language at college and asked if going on to study an English degree would help him prepare for a career in journalism]

John Hand: “I’m often asked which is the best subject to study at university and the answer is really that there is no particularly bad choice. The best newsroom has a good mix of people with different knowledge areas – for example, I think every editor in the country would love to have someone with the in-depth health knowledge of a medical degree on their team. Of course, any degree course that allows you to develop your writing and analytical skills (I always think history is a clever choice) would be better than most.

“The most important thing is to get some vocational training. Many editors themselves initially came through NCTJ courses (http://www.nctj.com/) so would respect those, but there are also many media organisations that offer their own in-house (or even external) training. If you want to get into news journalism, the key question to ask of any training scheme is how good their law course is.”

Sarah Hartley: “Grab as much work experience as you can throughout your uni years. Who knows what the economic climate will be like when you graduate but it may well be that you can find an employer who will put you through a block release course or similar. New schemes for apprenticeships, internships and such are bound to come through in that time.”

Madeline Bennett: “Has your college got a student newspaper or website? If so, volunteering to write for that would be a good starting point and showcase for your work. If not, why not start one? This is also the case for when you go to uni, student papers can be a great place to launch your journalism career.”

But what if I can’t afford to go to university?

[Forum user Dan Holloway asked: how does someone who has no choice but carry on a full-time job to make ends meet go about switching careers to online journalism?]

Alison White: “My advice would be to perhaps take some evening classes in journalism if possible – while I was at uni I did a 10-week course, one evening a week, about freelancing and a two-day course about getting into journalism. Or how about some work experience? Newspapers and other organisations are less well-staffed at weekends, I’m sure they’d appreciate some help with uploading content or other duties. Once you’ve got to know some people you can always keep in touch in the hope they might point you towards job opportunities or further work experience.”

Madeline Bennett: “Look for courses that focus on online journalism or multimedia skills, there might be some weekend or evening classes available that you can do to support your NCTJ. Also these courses are a good place to meet people who can help you get your first job in journalism, as they’ll often be run by current working journalists.”

Laura Oliver: “Start experimenting – if you can find the time outside of work to run a blog, contribute to other websites, you’ll learn a great deal about the basics of online publishing. Contact sites and other blogs that interest you and offer postings. Look at successful bloggers and think about what they are doing that makes them influential/profitable. Here are a couple of posts that might help too regarding building an online brand as a journalist:

“http://blogs.journalism.co.uk/editors/2009/08/17/adam-westbrook-6×6-branding-for-freelance-journalists/

“http://www.journalism.co.uk/5/articles/534896.php”

What skills do I need to be an online journalist?

[Forum user Dean Best asked: what are the top online-specific skills I should attain to improve my online skills and better my chances of moving up the ladder?]

Laura-Jane Filotrani: “To be able to demonstrate a passion for digital – by this I mean that you are active online; you use the net; you have a profile online; you use and understand community; you are excited by being able to reach people using the internet; you want to find out the latest developments.”

Alison White: “A good knowledge of SEO and the importance of linking to others and providing ‘added value’ to the reader; i.e. give them the story but perhaps with a link to a video, an online petition, a Facebook page etc. News to me seems more of a package now rather than a traditional delivery.”

Paul Bradshaw:

“1. Understand how RSS works and how that can improve your newsgathering, production and distribution. I cover a little of that in this post:

“http://onlinejournalismblog.com/2008/04/21/rss-social-media-passive-aggressive-newsgathering-a-model-for-the-21st-century-newsroom-part-2-addendum/

“2. Engage with online communities around your specialist area, help them, provide valuable information and contacts, and then when you need help on something, they’ll be there for you in return. It will also build a distribution network for your content.

“3. Possibly hardest, but force yourself to experiment and make mistakes with all sorts of media. If you can make yourself entertaining as well as informative then that can really work very well.”

How can I make the transition to online journalism?

['Malini' asked: how do I go about breaking into the field of online journalism? And why would anyone pay and retain a writer when they can easily get so much content for free?]

Paul Bradshaw: “Use free writing to build a reputation and contacts; and sell the valuable stuff that you generate from that. Ultimately you should aim to become reliable enough for them to want to hire you when they are hiring.”

Sarah Hartley: “Writers have always provided free content – be it letters to the editor, local band reviews, poetry or whatever, so being online will only further the opportunity for that sort of exposure and that can only be a good thing for diversity and choice.”

Paul Gallagher: “I have taught myself some coding skills like HTML and I believe it does help a lot to have some technical knowledge, not necessarily because you will need them in the job but because it really helps to be able to communicate well with the programmers and developers in your company.”Similar Posts:

Editor&Publisher: DailyMe’s Newstogram follows readers’ ‘tastes’

Laura Oliver — Fri, 14 Aug 2009 11:36:36 +0000

News aggregation site DailyMe has launched ‘Newstogram’ – a new piece of tech that analyses the reading behaviour of users.

The idea is that publishers will be able to use this information to serve up personalised news recommendations based on a user’s individual interests.

This basic function will be free to publishers – more complex use of the data will require signing up to DailyMe’s applications.

Full story at this link…Similar Posts:

Beatblogging.org: Globe and Mail/Reuters using Twitter photos of China riots

Laura Oliver — Wed, 08 Jul 2009 08:48:51 +0000

According to Beatblogging.org, the Globe and Mail featured five photos that all originally appeared on Twitter as part of its main story yesterday on riots in China.

The images were posted by Chinese citizens using the service and picked up by Reuters – the Globe and Mail took them from the agency’s service and attributed both Twitter and Reuters.

An example of, writes Beatblogging.org, news worthiness overriding photographic quality (the pictures are taken on mobile phones); and the importance of curation as a skill for journalists and editors (Reuters will have had to go through many photos before finding these images).

What’s more it shows the ability of social media and online communities to break through the great Chinese firewall:

“Rather than fear social media and other emerging Web technologies, news organizations should embrace these new technologies. In this case, the Globe and Mail was able to print five incredible photos that illustrate the upheaval and deadly violence in China. These photos would not be possible without social media, and the world would be poorer without these photos.”

Full post at this link…Similar Posts: