Tag Archives: newspaper web metrics

SoE08: Mail Online’s Martin Clarke on newspaper web metrics

Following his comments to the Society of Editors (SoE) conference on the meaningless of monthly unique users stats for newspaper website advertisers, Martin Clarke, editorial director of Mail Online, spoke with Journalism.co.uk about what improvements are needed for web metrics:

[audio:http://www.journalism.co.uk/sounds/martinclarke.mp3]