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MSN UK study release: Quarter of respondents ‘overwhelmed by the volume of news each day’

MSN UK recently commissioned a survey of 2,000 people (carried out by OnePoll) which looks at audience behaviour in certain news situations, as part of its Best of Now marketing campaign.

The findings including looking at the sources people turn to for breaking news coverage. This found that the majority (40 per cent) of respondents (who were able to select more than one answer), chose online news sites as their source. This was followed by newspapers with 30 per cent and social media with 20 per cent of respondents.

The survey also asked what news sources were most trusted by respondents, which saw broadcast television and radio come top with 43 per cent, followed by online news sites with 19 per cent, newspapers with 15 per cent and magazines with 9.1 per cent. Social networks were named as most trusted by just under five per cent.

A quarter of respondents highlighted in the survey that they can be “overwhelmed by the volume of news each day and demand quality, not quantity”, according to a press release. And when it comes to time spent consuming news, with the survey finding that on average 10 years ago respondents felt they would spend around 10 minutes a day consuming news, compared to an average of 15 minutes today.

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#followjourn – @duncanhooper Duncan Hooper/managing editor

October 7th, 2011 | No Comments | Posted by in Recommended journalists

Who? Duncan Hooper

Where? Duncan is managing editor of news and sport at MSN UK

Twitter? @duncanhooper

Just as we like to supply you with fresh and innovative tips, we are recommending journalists to follow online too. Recommended journalists can be from any sector of the industry: please send suggestions (you can nominate yourself) to rachel at journalism.co.uk; or to @journalismnews.

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MSN UK signs up with PressDisplay to add newspaper e-editions to site

September 3rd, 2009 | 1 Comment | Posted by in Newspapers

MSN UK will now feature its own version of PressDisplay.com, which provides an archive of digital editions of newspapers and magazines, according to a press release from earlier in the week.

PressDisplay, which is owned by newspaper distribution firm NewspaperDirect, features e-editions of titles including the Times, Guardian, Washington Post and the Australian.

MSN PressDisplayThe new feature on the web portal will be branded as MSN PressDisplay and will give users free access to the front page and two stories from any publication on the day of print. To access more stories and back issues, users will be required to register with PressDisplay and offered subscription offers, starting at 79p to buy a credit to view another article.

The service offers different packages for personal and corporate use including greater access to archived editions, for example, the £79.95 ‘Corporate Unlimited’ lets subscribers go back up to 60 days in the archive.

Titles can be searched by country, language or browsed alphabetically, and search preferences can be saved by individual users.

The service is compatible with iPhones, Blackberry and eReaders, the release said and also offers interactive features – such as the ability to comment on articles and share them via social networks or email.

“Together we have been able to deliver innovative features which give consumers access to a huge number of publications on the great NewspaperDirect interface. At a time when the survival of newspapers is being questioned we see this as a great outlet for newspaper content,” said Peter Bale, MSN executive producer, in the release.

MSN UK also recently launched its local news and information site MSN Local.

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Telegraph.co.uk: MSN discussing hyperlocal partnerships with local papers

Microsoft has been very chatty this week – see its long-awaited announcement of a search partnership with Yahoo.

On top of this and following the launch of the data-rich MSN Local, MSN executive producer Peter Bale told the Telegraph that the site was hoping to take feeds from local newspapers and map the content.

“Hyperlocal news online has never been more important and we think this is a really interesting growth area,” he said.

Payment for the feeds is a possibility or a linking/traffic driving arrangement could be made, he added.

Full post at this link…

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MSN News UK: Heat map of MPs’ expenses

May 19th, 2009 | No Comments | Posted by in Editors' pick, Multimedia

MSN has created a heat map of MPs’ expenses claims between April 2007 and March 2008 – see screengrab below.

MSN UK's heatmap of MPs' expenses

Full map at this link…

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MSN mashes blogs and entertainment maps

May 13th, 2008 | 1 Comment | Posted by in Uncategorized

MSN has created two new mapping tools using content from its blogging and entertainment channels.

The SpacesVision map displays updates from bloggers on the site’s Live Spaces platform in almost real-time.

It describes itself as the latest stage in the ‘vision map genre’ following established mapping services FlickrVision and TwitterVision.

Meanwhile the Celebrity Spotter tool mashes up a feed of events with a live map to pinpoint where celebrities will be in the UK over the next four weeks.

Peter Bale, executive producer of MSN.co.uk, said the two creations were ‘just the start’ of the site’s experiments with mash ups.

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