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BBC reports ‘new record’ for mobile during US election coverage

November 9th, 2012 | No Comments | Posted by in Mobile

The BBC has reported a “record” number of mobile devices being used to access its web content in a day with “nearly 5 million” devices visiting BBC News Online on Wednesday (7 November), as results of the US election continued to be announced.

The broadcaster began measuring access via mobile devices at the beginning of the year. The record of almost 5 million beats a previous record from the week before of 4 million, recorded during Hurricane Sandy.

In a blog post BBC News website editor Steve Herrmann said the broadcaster’s election coverage also “brought the highest traffic to BBC News Online so far this year”.

On Wednesday (7 November) the news website recorded 16.4 million unique browsers.

Herrmann said this “makes it the highest traffic day of 2012 so far and rivals our two biggest previous days during the August riots and the March Tsunami, in 2011. During the England riots, on 9 August 2011 there were there were 18.2 million unique browsers”.

This comes just weeks after BBC News started to roll out as default its new responsive site on mobile phones to improve the experience for its growing mobile audience.

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#mms12: Eight facts on mobile for publishers from Enders Analysis

September 25th, 2012 | No Comments | Posted by in Events, Mobile
Image by liewcf on Flickr

Image by liewcf on Flickr. Creative commons licence. Some rights reserved

The Mobile Media Strategies conference is underway in London today where Benedict Evans from Enders Analysis delivered the keynote presentation. Here are eight facts from his talk.

1. Half of the UK population has a smartphone.

2. Android and iOS mobile device sales combined are on target to hit 1 billion by end of this year.

3. More than half of Facebook’s user base is using mobile.

4. iOS users by five apps per month, per device.

5. Fifteen per cent of UK adults say they have a tablet. It is not reducing PC sales but the home computer gets switched on less and less.

6. Between Apple and Amazon they have a product at “pretty much all price points”, meaning they can be bought in the supermarket “without the need for a family conversation” about whether to make the purchase.

7. Android has about one third of the global tablet market and 10 per cent of the UK tablet market. But that could change.

8. Twelve per cent of tablet magazine and newspaper readers in April didn’t read print version previously, 20 per cent now read magazines and newspapers less.

In summary, Evans said:

If you are going to invest in developing for three mobile platforms – make them iOS, Android and Facebook.

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Olympic figures: BBC reports 12m video views via mobile

August 13th, 2012 | No Comments | Posted by in Broadcasting, Traffic

The BBC has revealed the figures showing the number of people consuming Olympics news across four platforms: desktop, tablet, mobile and television.

The BBC Internet blog reports that the broadcaster saw 9.2 million browsers to its mobile site and iPhone and Android Olympics app over the course of the Games.

The post also reveals the BBC clocked up more than 2.3 million browsers using tablets.

Writing on the blog, Cait O’Riorda, head of product, BBC Sport and London 2012, said:

Consumption of video content on mobile has been perhaps the key takeaway from the two weeks: we saw 12 million requests for video on mobile across the whole of the Games.

Overall the broadcaster had “106 million requests for BBC Olympic video content across all online platforms”.

The blog post has several interesting graphics, including one to demonstrate how people used each of the four platforms at different times of the day.

The key findings are:

  • PC usage maxes out during the week at lunchtime and during mid-afternoon peak Team GB moments
  • Mobile takes over around 6pm as people leave the office but still want to keep up to date with the latest action
  • Tablet usage reaches a peak at around 9pm: people using them as a second screen experience as they watch the Games on their TVs, and also as they continue to watch in bed

The blog also reports that the video “chapter-marking feature, enabling audiences to go back to key event moments instantly, received an average 1.5 million clicks per day. The chapter marker for Bolt’s 100m final win was clicked on more than 13,000 times”.

The most-watched livestream of the Games was the tennis singles finals. There were 820,000 requests for live video of the matches that saw Serena Williams and Andy Murray take gold.

O’Riorda states in the post:

The peak audiences for Team GB’s medal moments were bigger than anything we’ve ever seen. Over a 24 hour period on the busiest Olympic days, Olympic traffic to bbc.co.uk exceeded that for the entire BBC coverage of FIFA World Cup 2010 games. On the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won gold and we shifted 700 Gb/s.

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NESTA director ‘very pleased’ with number of applications to hyperlocal project

May 31st, 2012 | No Comments | Posted by in Hyperlocal, Mobile

A hyperlocal initiative from the National Endowment for Science, Technology and the Arts (NESTA) has seen over 165 applications made for its pot of £500,000 in seed funding. Applicants face stiff competition as only 10 will receive the money and guidance from the charity and its partners.

The Destination Local project aims to stimulate the hyperlocal media sector with innovation in mobile and location technologies. As Journalism.co.uk reported last month the charity produced a 15,000 word report on its vision for the future of hyperlocal media in the UK. The report highlighted the penetration of GPS capable smartphones as a key innovation opportunity for hyperlocals.

NESTA say it is encouraged by the number of applications received for the project. Director of creative economy programmes Jon Kingsbury told Journalism.co.uk:

We are never really sure (of the the level of interest) when we have a call for funding but I’m really pleased with the number of applications. It demonstrates that there’s some demand and willingness in hyperlocal to be innovative and sustainable.

He said he is also pleased by the range of applications they have received:

What we are looking at is a broad mix of hyperlocal services. There is the provision of news and information but also other ways of benefiting communities with mobile and local technology such as local service provision.

One of the applicants, Simon Perry of VentnorBlog, says the competition has created a lot of interest among hyperlocals:

It has stimulated a lot of thought, people had to think a lot when putting their bids in. I know when we were going through ideas we went through various iterations before we decided on the one for our bid. I think it has really stimulated the market just by having the competition. It’s got people thinking ‘ok, what are we going to do with mobile?’

NESTA have produced a YouTube playlist of all the applicants’s pitches for the project and have produced a map showing where all these have come from:

[iframe src="https://www.google.com/fusiontables/embedviz?viz=MAP&q=select+col0+from+1r2Z9WBXoXuhB2cDCc2hcO3zGqUj2uubbUHMysOQ&h=false&lat=54.1045584605061&lng=-3.0414486500000066&z=6&t=1&l=col0" width="540" height="450"]

 

The Destination Local judging panel have until 28 June 28 to sift through the applications to select the 10 projects who will be eligible for the £50,0000 funding.

Source: Simon Perry via hyperlocal n0tice

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Media release: BBC.com records 15m unique users across Europe in first quarter

May 22nd, 2012 | No Comments | Posted by in Online Journalism, Traffic

In a press release issued yesterday the BBC announced the latest traffic statistics for BBC.com, which was said to have recorded 15 million unique users across Europe in the first quarter of the year.

Figures relating to accessing BBC news on mobile devices were also reported, with visits of “around 8.5 million users” across the world visiting the BBC News websites and apps on mobiles or tablets “in an average month”.

See the full release.

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#news2011: ‘Content is king, efficient delivery is King Kong’ and ‘experience is queen’

Media consumers today have the options of numerous screens when accessing content, but a session at the Global Editors Network news summit today focused on building a “four-screen strategy: mobile, tablet, PC and IPTV”.

The session opened with a powerful speech from former director general of Al Jazeera Wadah Khanfar, whose comments embodied the standpoint of content being “king”.

Concentrate on content. People demand accuracy and credibility. Content is the king, platforms and distribution should be there to service, but the strategy is always to integrate the content in a centralised location then redistribute the output.

He went on to say that “technology sometimes distracts us”.

It should not become central to the extent that the journalist becomes a technician and loses touch with the pillars of the profession. He has to be the journalist, but sometimes he has to be the technician.

We demand too much sometimes for our journalists. It starts from one important departure – from our responsibilities.

… We are here to understand what is behind the surface and what exactly the story means. We need to think beyond the data.

Continuing the metaphor Guido Baumhauer, director of strategy for marketing and distribution at Deutsche Welle, said that “content is king, efficient delivery is King Kong.”

We have to understand what it is people are interested in, that’s where the technology kicks in.

And the delivery of this is determined by their POPE strategy, he said – “plan once publish everywhere”. He described it further to me in an interview after the session:

The idea behind it is if you want to reach different platforms with your content you have to tailor it to the needs of the platform and target groups. It can never be done if you produce once and publish everywhere. So if there’s a television item that you then put on a mobile device or on a similar device, it doesn’t really make any sense.

But if you plan from beginning that there is some part of the content that you have produced that will go to mobile and some that will go to television, it means you plan once then publish everywhere and that does make sense.

During the session he also said “we have to stop thinking in broadcasting terms”.

We have to become part of the dialogue. If [the audience] still stands at the gate, he or she will just walk around us because the gate has no fence anymore. We have to become part of the network.

The BBC’s controller of digital and technology James Montgomery also shared the broadcaster’s approach to multiplatforms, telling the conference the BBC is “trying to move towards seamless coherence between platforms” and offer “access to the same content in different ways”.

By creating a “joined-up experience and content delivered across multiple platforms” he said that “adding a fifth or sixth [screen] in the future wouldn’t be difficult”.

In terms of use across different platforms at different times of the day, he said mobile devices tend to “spike” in the morning while access via desktops is more prevalent at lunchtime. He said the research also showed mobile – and especially tablets – were peaked in the evenings.

On the subject of tablets, the final panel member to present, Patrice Slupowski, vice president of digital innovation and communities at Orange, unveiled for the first time a new iPad app not yet launched called Newsblend, with the declaration that “if content is king … experience is queen”.

The app brings together “videos, drawings, polls and social media” along with news articles, and mixes them together to create a “social magazine”.

It is a smart clustering of news and social media.

The app content is currently in French but there are plans to launch an English version also when it goes live next year.

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Eight lessons for publishers from comScore’s new report on mobile

October 13th, 2011 | No Comments | Posted by in Mobile

Mobile devices account for nearly 7 per cent of web browsing in the US, according to a new report by comScore.

In the UK it has been predicted that mobile browsing will overtake desktop browsing in 2013.

Although the comScore study is based on US device use, it has lessons for UK publishers as they consider mobile-friendly websites, smartphone and tablet apps and the potential revenue from relatively new products such as iPad magazines.

Here are eight key facts for publishers from the latest comScore study on internet use on mobile devices:

1. Mobile devices account for 7 per cent of US web traffic

Around half of the US population uses the internet on a mobile device, which has increased by almost 20 per cent in the past year.

2. Two thirds of browsing on mobile devices takes place on phones; one third on tablets

Two thirds of the 6.8 per cent of mobile web traffic took place on phones during August; one third of that figure took place on tablets.

3. iPads account for nearly 98 per cent of US tablet market

iPads dominate among tablets in the US, accounting for 97.2 per cent of all web tablet traffic.

4. iPad web browsing has overtaken iPhone browsing

iPads have begun to overtake iPhones in being used for web browsing. iPad browsing accounts for 46.8 per cent of iOS internet use, 42.6 per cent takes place on iPhones.

5. People are increasingly using WiFi for mobile phone web browsing

The study found that more than one third of mobile phone web browsing took place via WiFi in August. Conversely, people are increasingly using tablets, which traditionally required a WiFi connection to access the internet, to connect via mobile broadband. In August, nearly 10 per cent of traffic from tablets occurred via a mobile network connection.

6. Nearly 60% of tablet owners use the devices to consume news

Three out of five tablet owners consume news on their tablets.

7. A quarter of those who read news on a tablet do so daily

One in four tablet users consume news on a tablet do so on a near-daily basis

8. iPhones and iPads dominate, nearly one third of mobile web users have an Android device and just 5 per cent use a BlackBerry

Apple devices such as the iPhone and iPad accounted for nearly 60 per cent of the mobile web browsing; Google Android just over 30 per cent, BlackBerry RIM just 5 per cent, and other platforms nearly 5 per cent.

In a release, Mark Donovan, senior vice president of mobile at comScore said the findings show an “explosion in digital media consumption”, labelling those in the use of connective devices as “digital omnivores”, consumers who access content through several touchpoints during the course of their daily digital lives.

He said:

In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences.

There are 10 facts on the UK mobile market published in June here.

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Guardian to launch ‘reflective’ iPad app at £9.99 per month

After taking its time in development the Guardian has finally announced an iPad app, which is coming “any day now” apparently. According to editor Alan Rusbridger, the app will not focus on breaking news but be a “more reflective” read.

We’re not going to be scrambling to update it every minute or every hour. We will do that on the browser, the browser is a place to go for liveblogging and to go searching for material, but this is going to be a different kind of read, it’s going to be more reflective.

It seems like the thinking behind the app will take it away from the web browser experience and closer to what Guardian has in mind for its print edition. Although producing a static, print-like app may seem a little strange for a “digital-first” news organisation (especially one that creates a promo video for its app criticising the idea of “recreating the newspaper on the iPad”), it’s a move that makes sense in many ways. It looks at the tablet as more of a lean-back device for evenings, which research by Bit.ly and others has shown is a popular time for iPad use, something to supplement breaking news on Guardian.co.uk and via the iPhone app.

The app will be free for the first three months after launch thanks to a sponsorship deal with Channel 4, after which it will cost £9.99 per month. Six- and seven-day print subscribers will get access to the app bundled with their deal, although the app won’t include content from the Observer.

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#Tip of the day from Journalism.co.uk – phone and tablet tricks for blogging from the field

September 2nd, 2011 | No Comments | Posted by in Mobile, Social media and blogging

The 10,000 Words blog has posted five top tricks for filing blog posts from the field using WordPress.com. The tips include WordPress’ mobile apps, adding hyperlinks, call-in audio posts and adding geolocation to posts.

Read them all here.

Tipster: Rachel McAthy

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.

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Guardian launches Kindle edition and outlines new mobile plans

July 11th, 2011 | No Comments | Posted by in Editors' pick, Mobile, Multimedia

The Guardian has launched its Kindle edition of the Guardian and Observer, which is said to carry content from the day’s newspaper and will be available to download seven days a week in the UK, US and more than 100 other countries.

In a post outlining the launch the Guardian says the edition is available to download from Amazon for a 14-day free trial, after which it will be priced at £9.99 a month in the UK, or £0.99 per issue.

The post also outlines two launches on the horizon for iPad and Android.

We’ve been working on iPad over the past few months and we’re currently testing it with some of our readers. Our objective has been to produce the most accessible, elegant interpretation of the Guardian newspaper for iPad and we hope we’re close to achieving that aim.

According to the Guardian, which recently announced a digital-first strategy, the new app will see the newspaper redesigned “exclusively in tablet form”.

The app will deliver a single daily edition of content, specifically curated for iPad. Like Kindle, it will be a subscription product, though we will be releasing it with a free trial period from launch.

The Guardian’s first Android app is due to launch in autumn and a new product for the HP TouchPad called Guardian Zeitgeist is also in the pipeline.

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