paidContent: Seven more tablet titles on the horizon at Nomad Editions

Media release: BBC.com records 15m unique users across Europe in first quarter

May 22nd, 2012 | No Comments | Posted by Rachel McAthy in Online Journalism, Traffic

In a press release issued yesterday the BBC announced the latest traffic statistics for BBC.com, which was said to have recorded 15 million unique users across Europe in the first quarter of the year.

Figures relating to accessing BBC news on mobile devices were also reported, with visits of “around 8.5 million users” across the world visiting the BBC News websites and apps on mobiles or tablets “in an average month”.

See the full release.

Tags: BBC, Broadcast, Mobile, online traffic, tablet

#news2011: ‘Content is king, efficient delivery is King Kong’ and ‘experience is queen’

November 29th, 2011 | No Comments | Posted by Rachel McAthy in Events, Handy tools and technology, Journalism

Media consumers today have the options of numerous screens when accessing content, but a session at the Global Editors Network news summit today focused on building a “four-screen strategy: mobile, tablet, PC and IPTV”.

The session opened with a powerful speech from former director general of Al Jazeera Wadah Khanfar, whose comments embodied the standpoint of content being “king”.

Concentrate on content. People demand accuracy and credibility. Content is the king, platforms and distribution should be there to service, but the strategy is always to integrate the content in a centralised location then redistribute the output.

He went on to say that “technology sometimes distracts us”.

It should not become central to the extent that the journalist becomes a technician and loses touch with the pillars of the profession. He has to be the journalist, but sometimes he has to be the technician.

We demand too much sometimes for our journalists. It starts from one important departure – from our responsibilities.

… We are here to understand what is behind the surface and what exactly the story means. We need to think beyond the data.

Continuing the metaphor Guido Baumhauer, director of strategy for marketing and distribution at Deutsche Welle, said that “content is king, efficient delivery is King Kong.”

We have to understand what it is people are interested in, that’s where the technology kicks in.

And the delivery of this is determined by their POPE strategy, he said – “plan once publish everywhere”. He described it further to me in an interview after the session:

The idea behind it is if you want to reach different platforms with your content you have to tailor it to the needs of the platform and target groups. It can never be done if you produce once and publish everywhere. So if there’s a television item that you then put on a mobile device or on a similar device, it doesn’t really make any sense.

But if you plan from beginning that there is some part of the content that you have produced that will go to mobile and some that will go to television, it means you plan once then publish everywhere and that does make sense.

During the session he also said “we have to stop thinking in broadcasting terms”.

We have to become part of the dialogue. If [the audience] still stands at the gate, he or she will just walk around us because the gate has no fence anymore. We have to become part of the network.

The BBC’s controller of digital and technology James Montgomery also shared the broadcaster’s approach to multiplatforms, telling the conference the BBC is “trying to move towards seamless coherence between platforms” and offer “access to the same content in different ways”.

By creating a “joined-up experience and content delivered across multiple platforms” he said that “adding a fifth or sixth [screen] in the future wouldn’t be difficult”.

In terms of use across different platforms at different times of the day, he said mobile devices tend to “spike” in the morning while access via desktops is more prevalent at lunchtime. He said the research also showed mobile – and especially tablets – were peaked in the evenings.

On the subject of tablets, the final panel member to present, Patrice Slupowski, vice president of digital innovation and communities at Orange, unveiled for the first time a new iPad app not yet launched called Newsblend, with the declaration that “if content is king … experience is queen”.

The app brings together “videos, drawings, polls and social media” along with news articles, and mixes them together to create a “social magazine”.

It is a smart clustering of news and social media.

The app content is currently in French but there are plans to launch an English version also when it goes live next year.

Tags: #news2011, apps, content, Global Editors Network, Mobile, multiplatform, tablets

Eight lessons for publishers from comScore’s new report on mobile

October 13th, 2011 | No Comments | Posted by Sarah Marshall in Mobile

Mobile devices account for nearly 7 per cent of web browsing in the US, according to a new report by comScore.

In the UK it has been predicted that mobile browsing will overtake desktop browsing in 2013.

Although the comScore study is based on US device use, it has lessons for UK publishers as they consider mobile-friendly websites, smartphone and tablet apps and the potential revenue from relatively new products such as iPad magazines.

Here are eight key facts for publishers from the latest comScore study on internet use on mobile devices:

1. Mobile devices account for 7 per cent of US web traffic

Around half of the US population uses the internet on a mobile device, which has increased by almost 20 per cent in the past year.

2. Two thirds of browsing on mobile devices takes place on phones; one third on tablets

Two thirds of the 6.8 per cent of mobile web traffic took place on phones during August; one third of that figure took place on tablets.

3. iPads account for nearly 98 per cent of US tablet market

iPads dominate among tablets in the US, accounting for 97.2 per cent of all web tablet traffic.

4. iPad web browsing has overtaken iPhone browsing

iPads have begun to overtake iPhones in being used for web browsing. iPad browsing accounts for 46.8 per cent of iOS internet use, 42.6 per cent takes place on iPhones.

5. People are increasingly using WiFi for mobile phone web browsing

The study found that more than one third of mobile phone web browsing took place via WiFi in August. Conversely, people are increasingly using tablets, which traditionally required a WiFi connection to access the internet, to connect via mobile broadband. In August, nearly 10 per cent of traffic from tablets occurred via a mobile network connection.

6. Nearly 60% of tablet owners use the devices to consume news

Three out of five tablet owners consume news on their tablets.

7. A quarter of those who read news on a tablet do so daily

One in four tablet users consume news on a tablet do so on a near-daily basis

8. iPhones and iPads dominate, nearly one third of mobile web users have an Android device and just 5 per cent use a BlackBerry

Apple devices such as the iPhone and iPad accounted for nearly 60 per cent of the mobile web browsing; Google Android just over 30 per cent, BlackBerry RIM just 5 per cent, and other platforms nearly 5 per cent.

In a release, Mark Donovan, senior vice president of mobile at comScore said the findings show an “explosion in digital media consumption”, labelling those in the use of connective devices as “digital omnivores”, consumers who access content through several touchpoints during the course of their daily digital lives.

He said:

In order to meet the needs of these consumers, advertisers and publishers must learn to navigate this new landscape so they develop cross-platform strategies to effectively engage their audiences.

There are 10 facts on the UK mobile market published in June here.

Tags: Android, backberry, Comscore, iPad, iPhone, Mobile, mobile internet, USA

Guardian to launch ‘reflective’ iPad app at £9.99 per month

October 10th, 2011 | 2 Comments | Posted by Joel Gunter in Design and graphics, Handy tools and technology, Mobile, Newspapers

After taking its time in development the Guardian has finally announced an iPad app, which is coming “any day now” apparently. According to editor Alan Rusbridger, the app will not focus on breaking news but be a “more reflective” read.

We’re not going to be scrambling to update it every minute or every hour. We will do that on the browser, the browser is a place to go for liveblogging and to go searching for material, but this is going to be a different kind of read, it’s going to be more reflective.

It seems like the thinking behind the app will take it away from the web browser experience and closer to what Guardian has in mind for its print edition. Although producing a static, print-like app may seem a little strange for a “digital-first” news organisation (especially one that creates a promo video for its app criticising the idea of “recreating the newspaper on the iPad”), it’s a move that makes sense in many ways. It looks at the tablet as more of a lean-back device for evenings, which research by Bit.ly and others has shown is a popular time for iPad use, something to supplement breaking news on Guardian.co.uk and via the iPhone app.

The app will be free for the first three months after launch thanks to a sponsorship deal with Channel 4, after which it will cost £9.99 per month. Six- and seven-day print subscribers will get access to the app bundled with their deal, although the app won’t include content from the Observer.

Tags: apple, iPad, ipad apps, Mobile, The Guardian

#Tip of the day from Journalism.co.uk – phone and tablet tricks for blogging from the field

September 2nd, 2011 | No Comments | Posted by Rachel McAthy in Mobile, Social media and blogging

The 10,000 Words blog has posted five top tricks for filing blog posts from the field using WordPress.com. The tips include WordPress’ mobile apps, adding hyperlinks, call-in audio posts and adding geolocation to posts.

Read them all here.

Tipster: Rachel McAthy

If you have a tip you would like to submit to us at Journalism.co.uk email us using this link – we will pay a fiver for the best ones published.

Tags: blogging, journalism tips, Mobile, social media, tablet, tip, wordpress

Guardian launches Kindle edition and outlines new mobile plans

July 11th, 2011 | No Comments | Posted by Rachel McAthy in Editors' pick, Mobile, Multimedia

The Guardian has launched its Kindle edition of the Guardian and Observer, which is said to carry content from the day’s newspaper and will be available to download seven days a week in the UK, US and more than 100 other countries.

In a post outlining the launch the Guardian says the edition is available to download from Amazon for a 14-day free trial, after which it will be priced at £9.99 a month in the UK, or £0.99 per issue.

The post also outlines two launches on the horizon for iPad and Android.

We’ve been working on iPad over the past few months and we’re currently testing it with some of our readers. Our objective has been to produce the most accessible, elegant interpretation of the Guardian newspaper for iPad and we hope we’re close to achieving that aim.

According to the Guardian, which recently announced a digital-first strategy, the new app will see the newspaper redesigned “exclusively in tablet form”.

The app will deliver a single daily edition of content, specifically curated for iPad. Like Kindle, it will be a subscription product, though we will be releasing it with a free trial period from launch.

The Guardian’s first Android app is due to launch in autumn and a new product for the HP TouchPad called Guardian Zeitgeist is also in the pipeline.

Tags: Android, app, digital, guardian, iPad, Kindle, Mobile, product

Flurry: Mobile app use overtakes web browsing in US

June 21st, 2011 | 3 Comments | Posted by Sarah Marshall in Mobile

People in the US are spending more time using apps on smartphones than browsing the internet on a desktop computer or mobile, with the average user spending 81 minutes per day using apps compared with 74 minutes per day web browsing, a new study has found.

Out of the average one hour and 21 minutes per day consumers are spending using mobile apps this month, 47 per cent of time is spent on games apps, 32 per cent using social media apps, and 9 per cent using news apps, which comes in ahead of the use of entertainment apps standing at 7 per cent.

Flurry, an analytics firm which carried out the study, said this is the first time native mobile apps have taken more consumer time than web browsing:

This stat is even more remarkable if you consider that it took less than three years for native mobile apps to achieve this level of usage, driven primarily by the popularity of iOS and Android platforms.

Although these figures are based on app use and browsing in the US, it is worth bearing in mind recent stats on the increasing importance of mobile in the UK and the fact mobile browsing in the UK will overtake desktop browsing by 2013. It is particularly relevant to news sites deciding whether to opt for mobile sites or apps.

The article on Flurry’s blog goes on to say:

This growth [in the use of native mobile apps] has come primarily from more sessions per user, per day rather than a large growth in average session lengths. Time spent on the Internet has grown at a much slower rate.

As a note of interest, Facebook has increasingly taken its share of time spent on the internet, now making up 14 of the 74 minutes spent per day by consumers, or about one sixth of all internet minutes. Considering Facebook’s recent leak regarding Project Spartan, an effort to run apps within its service on top of the mobile Safari browser, thus disintermediating Apple, it appears Facebook seeks to counter both Apple and Google’s increasing control over consumers as mobile app usage proliferates.

With a better understanding of how consumers spend their time across app categories, Facebook’s Project Spartan makes even more sense. As a category, social networking – which is Facebook’s core competency – commands the second largest allocation of consumers’ time. Games, which typify the most popular kind of app played on the Facebook platform itself, are also the top categories on both Android and iOS platforms. As interactive media usage continues to shift from the web to mobile apps, one thing is certain: Facebook, Apple and Google will all expend significant resources to ensure that no one company dominates owning the direct relationship with the consumer.

Flurry’s full blog post is at this link and ReadWriteWeb’s article on the study is at this link.

comScore: Social media accounts for one out of every six minutes spent online in US

Economist reveals download numbers for iPhone and iPad apps

Tags: apps, Facebook, Flurry, Mobile

#mobilemedia11: A Storify of the event

June 14th, 2011 | No Comments | Posted by Rachel McAthy in Events, Mobile

TheMediaBriefing’s latest conference Mobile Media Strategies kicked off this morning. Our technology correspondent Sarah Marshall is reporting from the event on Journalism.co.uk and via Twitter @journalism_live.

You can also fill up on the day’s events so far with the Storify below which curates content from the morning panels and discussions.

Tags: #mobilemedia11, app, conference, Events, Mobile, tablet, TheMediaBriefing

Guardian reveals iPhone app figures with more than 400,000 downloads

June 10th, 2011 | 2 Comments | Posted by Rachel McAthy in Mobile, Traffic

The Guardian today revealed figures for its iPhone app for the first time since its launch in January this year – showing a download total of more than 400,000 times globally.

According to figures from the Guardian a total of 67,258 users have gone on to subscribe to the app, which is available to download for free, but requires subscription for further reading of content. The cost of subscription is £2.99 for six months or £3.99 a year.

In the US – where the Guardian is due to launch its new digital operation later this year and there is no subscription charge for the app – it has been downloaded 36,089 times.

Today’s figures are also said to show that traffic to Guardian.co.uk via its mobile site has more than doubled on the same time last year, from 4.5 per cent to more than 10 per cent.

Tags: app, downloads, guardian, iPhone, Mobile, subscription, Traffic