The Mail on Sunday is preparing a direct mail campaign, targeting 1.5 million News of the World readers in a bid to capitalise on the newspaper’s closure, according to Media Week.
Marketing bosses for the Mail started planning the marketing campaign the day after the closure of New of the World was announced, the article states.
The campaign kicks off on Monday and the DMGT-owned paper will target homes across the country.
The campaign marks one of the biggest in the Sunday title’s history.
It is thought the publisher is also considering other marketing activities, including above-the-line activity, as it looks to lure the 2.6 million former NotW readers.
The short article goes on to say other Sunday papers the Daily Star Sunday and the Sunday Mirror are preparing “similar promotional blitzes”.
Tags: mail on sunday, media week, News of the World